Zhan Ye - What US Game Developers Need to Know about Free-to-Play in China
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![Traditional Game Designers Are From Mars, Free-to-Play Game Designers Are From Venus —What US Game Developers Need to Know about Free-to-Play in China Zhan Ye President, GameVision [email_address]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-1-2048.jpg?cb=1667990748)
![Background Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-3-2048.jpg?cb=1667990748)
![Old Assumptions/Beliefs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-4-2048.jpg?cb=1667990748)
![Assumptions Become Irrelevant ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-5-2048.jpg?cb=1667990748)
![Fun ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-6-2048.jpg?cb=1667990748)
![Fun ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-7-2048.jpg?cb=1667990748)
![Games as an Art Form ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-8-2048.jpg?cb=1667990748)
![Games as an Art Form ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-9-2048.jpg?cb=1667990748)
![The Concept of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-10-2048.jpg?cb=1667990748)
![The Concept of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-11-2048.jpg?cb=1667990748)
![Fairness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-12-2048.jpg?cb=1667990748)
![Fairness ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-13-2048.jpg?cb=1667990748)
![Fairness ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-14-2048.jpg?cb=1667990748)
![Fairness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-15-2048.jpg?cb=1667990748)
![Fairness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-16-2048.jpg?cb=1667990748)
![Monetization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-17-2048.jpg?cb=1667990748)
![Monetization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-18-2048.jpg?cb=1667990748)
![Monetization – Conflicts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-19-2048.jpg?cb=1667990748)
![Monetization - Convenience ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-20-2048.jpg?cb=1667990748)
![Monetization – Peer Pressure ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-21-2048.jpg?cb=1667990748)
![Monetization – Showing Off ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/vgszhanyeopen-091102230951-phpapp02/75/zhan-ye-what-us-game-developers-need-to-know-about-freetoplay-in-china-22-2048.jpg?cb=1667990748)
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Zhan Ye - What US Game Developers Need to Know about Free-to-Play in China
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Zhan Ye - What US Game Developers Need to Know about Free-to-Play in China
- 1. Traditional Game Designers Are From Mars, Free-to-Play Game Designers Are From Venus —What US Game Developers Need to Know about Free-to-Play in China Zhan Ye President, GameVision [email_address]
- 2. Disclaimer: What the speaker will present next are thoughts, ideas, and perspectives he observed during his work. Some of them can be controversial. The speaker merely presents them as facts, not his opinions. The presentation of those thoughts, ideas, and perspectives doesn’t mean the speaker endorse or support them, or vice versa. Also, the concept of political correctness doesn’t exist in China yet. Nor does it exist in Chinese game designers’ minds. You may find some ideas annoying or politically incorrect by Western social standards. However, the speaker will not do self censorship here since the whole purpose of this presentation is to present the differences.