Part 2 Social Entreprise 2.0 By V Glaenzer


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After looking at the benefits and challenges of internal and external communities, part 2 addresses solutions to help organizations embrace communities.

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Part 2 Social Entreprise 2.0 By V Glaenzer

  1. 1. The New Enterprise or Social Organization 2.0<br />Using social media communities to transform organizations into a more open enterprise.<br />Author: Virginie Glaenzer<br />December 2010<br />
  2. 2. AGENDA<br />Part 1:<br />Opportunity: what is an Enterprise 2.0? <br />Communities: what are the benefits of communities for employees, shareholders and customers?<br />Challenges: what are the challenges for social teams and employees to use social media? <br />Part 2:<br />Solutions: how do we help organizations embrace social media and communities concepts?<br />Part 3:<br />Becomingan Enterprise 2.0: a step-by-step process<br />How does a true Enterprise 2.0 operate?<br />Finals thoughts<br />Case studies <br />
  3. 3. SOLUTIONS<br />How do we help employees change and adopt new technologies? <br />How can we encourage greater participation, with fewer read-only “lurkers” in online communities?<br />
  4. 4. Implementing change requires…<br />Time: any new experience creates a new physical brain connection, called synapses which is strengthen every time we do the same experience over again. So the way we are designed requires time to embrace change.<br />Space: during any process of change, we become focus on ourselves and allowing space will help with the change process.<br />Support: changes mean going outside our comfort zone and unknown usually stresses most people. Bringing positive support will increase confidence and lower stress. <br />
  5. 5. Ideas to help employees accept change (acceptation phase)<br />Communicate:<br />Communicate clear usage guidelines <br />Provide on-going and creativeeducation to remove misunderstanding and misinformation<br />Address all reluctancy reasons: i.e lose of power by explaining the importance of using wikis when someone is sick or busy, it free all of us.<br />Communicate the right messaging: “Relax, we are all human”<br />Evangelize:<br />Support early adopters by providing them a blog to share their experiences focusing how it improves their job<br />Enable newcomers to learn together by giving them their own blog to share initial impressions and a forum to ask questions to key veterans. <br />Plan:<br />Be patient and understand the 90-9-1 principle (1% are leaders, 9% key participants and 90% consumers-only of information). Have reasonable expectations.<br />Create security measures and name Community gardeners<br />
  6. 6. Ideas to help employees adopt new habits and tools (learning and usage phase)<br />Motivate:<br />Create polls and contests to encourage people to get involved<br />Reward and incentive: motivate potential authors as blogging takes time and effort (blogger or blog posting of the month awards, showcasing in newsletter, win group activity…)<br />Further enable communities of practice: setting up a blog/wiki with limited access can encourage participation from those who typically only “lurk” in a community.<br />Publicly thank gardeners and advocates<br />Teach:<br />Share key lessons-learned which reduce risk taking and errors<br />Find experts or senior job-role practitioners to peer them with other similar groups<br />Share tips and tricks and encourage people to ask questions<br />Not everybody like social media = show benefits<br />Trust:<br />Find advocates, bottom-up with top leadership involved<br />Have users self-report their outcome, metrics and ROI<br />Let FAQs develop organically<br />
  7. 7. Thank you<br />Please, connect with me on <br />or write at<br />to share feedback on the presentation or share your thoughts and experiences on using or managing social media.<br />