Getting Started with Blogging


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Equipping workshop regularly presented to people interested in blogging. This particular deck was presented on Sept. 26, 2011 to the Jobseekers Network of Colonial Baptist Church, Cary, NC.

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  • Source: BlogPulse". The Nielsen Company. September 17, 2011. Retrieved 2011-09-17.
  • Source: retrieved September 17, 2011
  • Defamation or liabilitySeveral cases have been brought before the national courts against bloggers concerning issues of defamation or liability. U.S. payouts related to blogging totaled $17.4 million by 2009; in some cases these have been covered by umbrella insurance. The courts have returned with mixed verdicts. Internet Service Providers (ISPs), in general, are immune from liability for information that originates with third parties (U.S. Communications Decency Act and the EU Directive 2000/31/EC).In Doe v. Cahill, the Delaware Supreme Court held that stringent standards had to be met to unmask the anonymous posts of bloggers and also took the unusual step of dismissing the libel case itself (as unfounded under American libel law) rather than referring it back to the trial court for reconsideration. In a bizarre twist, the Cahills were able to obtain the identity of John Doe, who turned out to be the person they suspected: the town's mayor, Councilman Cahill's political rival. The Cahills amended their original complaint, and the mayor settled the case rather than going to trial.In January 2007, two prominent Malaysian political bloggers, Jeff Ooi and AhiruddinAttan, were sued by pro-government newspaper, The New Straits Times Press (Malaysia) Berhad, Kalimullah bin Masheerul Hassan, Hishamuddin bin Aun and Brenden John a/l John Pereira over an alleged defamation. The plaintiff was supported by the Malaysian government. Following the suit, the Malaysian government proposed to “register” all bloggers in Malaysia in order to better control parties against their interest. This is the first such legal case against bloggers in the country.In the United States, blogger Aaron Wall was sued by Traffic Power for defamation and publication of trade secrets in 2005. According to Wired Magazine, Traffic Power had been “banned from Google for allegedly rigging search engine results.” Wall and other “white hat” search engine optimization consultants had exposed Traffic Power in what they claim was an effort to protect the public. The case was watched by many bloggers because it addressed the murky legal question of who is liable for comments posted on blogs. The case was dismissed for lack of personal jurisdiction, and Traffic Power failed to appeal within the allowed time.In 2009, a controversial and landmark decision by The Hon. Mr Justice Eady refused to grant an order to protect the anonymity of Richard Horton.In 2009, NDTV issued a legal notice to Indian blogger ChetanKunte for “abusive free speech” regarding a blog post criticizing their coverage of the Mumbai attacks. The blogger unconditionally withdrew his post, replacing it with legal undertaking and an admission that his post had been “defamatory and untrue” which resulted in several Indian bloggers criticizing NDTV for trying to silence critics.EmploymentEmployees who blog about elements of their place of employment can begin to affect the brand recognition of their employer. In general, attempts by employee bloggers to protect themselves by maintaining anonymity have proved ineffective.Delta Air Lines fired flight attendant Ellen Simonetti because she posted photographs of herself in uniform on an airplane and because of comments posted on her blog “Queen of Sky: Diary of a Flight Attendant” which the employer deemed inappropriate. This case highlighted the issue of personal blogging and freedom of expression versus employer rights and responsibilities, and so it received wide media attention. Simonetti took legal action against the airline for “wrongful termination, defamation of character and lost future wages”. The suit was postponed while Delta was in bankruptcy proceedings (court docket).In early 2006, Erik Ringmar, a tenured senior lecturer at the London School of Economics, was ordered by the convenor of his department to "take down and destroy" his blog in which he discussed the quality of education at the school.Mark Cuban, owner of the Dallas Mavericks, was fined during the 2006 NBA playoffs for criticizing NBA officials on the court and in his blog.Mark Jen was terminated in 2005 after 10 days of employment as an Assistant Product Manager at Google for discussing corporate secrets on his personal blog, then called 99zeros and hosted on the Google-owned Blogger service. He blogged about unreleased products and company finances a week before the company's earnings announcement. He was fired two days after he complied with his employer's request to remove the sensitive material from his blog.In India, blogger GauravSabnis resigned from IBM after his posts exposing the false claims of a management school, IIPM, led to management of IIPM threatening to burn their IBM laptops as a sign of protest against him.Jessica Cutler, aka "The Washingtonienne", blogged about her sex life while employed as a congressional assistant. After the blog was discovered and she was fired, she wrote a novel based on her experiences and blog: The Washingtonienne: A Novel. Cutler is presently being sued by one of her former lovers in a case that could establish the extent to which bloggers are obligated to protect the privacy of their real life associates.Catherine Sanderson, a.k.a. Petite Anglaise, lost her job in Paris at a British accountancy firm because of blogging. Although given in the blog in a fairly anonymous manner, some of the descriptions of the firm and some of its people were less than flattering. Sanderson later won a compensation claim case against the British firm, however.On the other hand, Penelope Trunk wrote an upbeat article in the Boston Globe back in 2006, entitled “Blogs ‘essential’ to a good career”. She was one of the first journalists to point out that a large portion of bloggers are professionals and that a well-written blog can help attract employers.Political dangersBlogging can sometimes have unforeseen consequences in politically sensitive areas. Blogs are much harder to control than broadcast or even print media. As a result, totalitarian and authoritarian regimes often seek to suppress blogs and/or to punish those who maintain them.In Singapore, two ethnic Chinese were imprisoned under the country’s anti-sedition law for posting anti-Muslim remarks in their blogs.Egyptian blogger Kareem Amer was charged with insulting the Egyptian president Hosni Mubarak and an Islamic institution through his blog. It is the first time in the history of Egypt that a blogger was prosecuted. After a brief trial session that took place in Alexandria, the blogger was found guilty and sentenced to prison terms of three years for insulting Islam and inciting sedition, and one year for insulting Mubarak.Egyptian blogger Abdel Monem Mahmoud was arrested in April 2007 for anti-government writings in his blog. Monem is a member of the banned Muslim Brotherhood.After expressing opinions in his personal blog about the state of the Sudanese armed forces, Jan Pronk, United Nations Special Representative for the Sudan, was given three days notice to leave Sudan. The Sudanese army had demanded his deportation.In Myanmar, Nay Phone Latt, a blogger, was sentenced to 20 years in jail for posting a cartoon critical of head of state Than Shwe.Personal safetyOne consequence of blogging is the possibility of attacks or threats against the blogger, sometimes without apparent reason. Kathy Sierra, author of the innocuous blog “Creating Passionate Users”, was the target of such vicious threats and misogynistic insults that she canceled her keynote speech at a technology conference in San Diego, fearing for her safety. While a blogger's anonymity is often tenuous, Internet trolls who would attack a blogger with threats or insults can be emboldened by anonymity. Sierra and supporters initiated an online discussion aimed at countering abusive online behavior and developed a blogger's code of conduct.
  • Tim O’Reilly’s original code of conduct draft (2007):We celebrate the blogosphere because it embraces frank and open conversation. But frankness does not have to mean lack of civility. We present this Blogger Code of Conduct in hopes that it helps create a culture that encourages both personal expression and constructive conversation.1. We take responsibility for our own words and for the comments we allow on our blog.We are committed to the "Civility Enforced" standard: we will not post unacceptable content, and we'll delete comments that contain it.We define unacceptable content as anything included or linked to that:- is being used to abuse, harass, stalk, or threaten others- is libelous, knowingly false, ad-hominem, or misrepresents another person,- infringes upon a copyright or trademark- violates an obligation of confidentiality- violates the privacy of othersWe define and determine what is "unacceptable content" on a case-by-case basis, and our definitions are not limited to this list. If we delete a comment or link, we will say so and explain why. [We reserve the right to change these standards at any time with no notice.]2. We won't say anything online that we wouldn't say in person.3. We connect privately before we respond publicly.When we encounter conflicts and misrepresentation in the blogosphere, we make every effort to talk privately and directly to the person(s) involved--or find an intermediary who can do so--before we publish any posts or comments about the issue.4. When we believe someone is unfairly attacking another, we take action.When someone who is publishing comments or blog postings that are offensive, we'll tell them so (privately, if possible--see above) and ask them to publicly make amends.If those published comments could be construed as a threat, and the perpetrator doesn't withdraw them and apologize, we will cooperate with law enforcement to protect the target of the threat.5. We do not allow anonymous comments.We require commenters to supply a valid email address before they can post, though we allow commenters to identify themselves with an alias, rather than their real name.6. We ignore the trolls.We prefer not to respond to nasty comments about us or our blog, as long as they don't veer into abuse or libel. We believe that feeding the trolls only encourages them--"Never wrestle with a pig. You both get dirty, but the pig likes it." Ignoring public attacks is often the best way to contain them.
  • Desktop blogging tools can benefit designers-bloggers in a number of ways. They provide extra functionality that can significantly speed up the blogging process for both newbies and professionals.One of the main benefits of using a desktop client is the ability to comfortably write a post offline, and publish it later. Many clients also have a scheduled post feature, so you can define what time you would like to publish your articles. Some editors provide a spell checker, drafts saver, remote publishing and WYSIWYG-editor with advanced formatting options such as inserting media or structuring the post — they may be hard to deal with using standard online blogging-engines.Windows Live Writer is an impressive blog editor, and is probably the cleanest one. It provides the familiar user interface that one would expect from usual Microsoft applications. Writing a blog entry with intuitive features like a rich text editor and spell checker is easy. Users also have the ability to quickly add images and other media.The distinctive feature that puts Live Writer ahead of the competition is that you can add plugins to the editor. For instance, there are plugins that seamlessly integrate with Flickr and Facebook photos; word counting as well as many further features are available as well. Live Writer is useful for people who don’t necessarily want to mess with HTML and just want to quickly write a blog post, but it’s also great for more advanced users with the ability to add specific features with plugins.The main advantage of MarsEdit lies in its ability to integrate with other text editors. The client integrates cleanly with BBEdit, SubEthaEdit, TextMate, or TextWrangler. It has a simple yet robust user interface. Users can define powerful markup macros to insert commonly used snippets of code. The tool works with WordPress, Blogger, TypePad, Movable Type, LiveJournal, Drupal, and Vox. You can also quickly scan your Flickr library, then insert an image into your blog post with the click of a button.Another nifty feature is the preview functionality. The tool allows you to build a template to match your blog, then let MarsEdit’s live preview show you how your posts will look before you publish them. Extensive AppleScript support makes it possible to add further features. Price: $29.95. A free 30-days-trial-version is available as well.BlogDesk is a robust, multi-language blog editor that supports all of the popular blogging platforms except Blogger. If that isn’t a problem for you, then you’ll love the unique and intuitive features BlogDesk provides. The Image Wizard allows you to upload and edit pictures, without editing images in image processing applications. You can also define frequently used phrases and keywords to speed up your writing time, much like TextExpander (Mac).Links can be easily inserted and edited. If you link to local files (such as MP3 or PDF), BlogDesk will automatically upload them. Dictionaries in 14 languages are available for the integrated spell checker. Posts already published can be edited afterwards and deleted directly from the server. In the Notebook you can insert and rearrange text before you actually use it in your weblog entry. For your convenience you can create multiple categories where text can be saved separately.Zoundry Raven is a free advanced WYSIWYG-blog editor with XHTML editing, drag and drop from browser-functionality. It also provides the Unicode (UTF-8) support, quicklinks and a template-based preview. Users can manage multiple blogs online and offline and use a built-in indexer that allows to see posts by blogs, links, tags and images.Zoundry Raven supports Blogger, TypePad, Movable Type, MetaWeblog and LiveJournal. The tool is available as a portable application which you can use on your flash/thumb drive. Finally, you can use Raven to create and modify your WordPress Pages just like any other blog post and set WordPress tags as well as import tags from all of your posts.It is worth mentioning that Zoundry Raven also has an integrated HTML validator built into the code view and includes a publish menu to finalize your decisions, tags, trackbacks, etc.Ecto is one of the most popular blog editors, and has earned the respect of some top bloggers like Darren Rowse. It’s a powerful tool with all typical features (Rich text editor, spell check, draft saving, etc.), but it also allows you to extend the functionality by using plugins, much like Windows Live Writer. Amazon’s affiliate scheme seamlessly integrates in Ecto and makes it easier for you to link to a particular Amazon product page.Ecto also has support for Flickr and In addition, ecto also lists the tags you have used with and Flickr, so that you can reuse them for your blog entries. The only drawback is that the software costs $17.95, but you can try it out for free for 21 days.w.bloggar is a professional blog editor for advanced users who are fairly technologically savvy. It’s snappy and has a lot more advanced features built-in than Live Writer. While the interface isn’t as intuitive or elegant as Live Writer and some of the others, it’s a useful little editor.With w.bloggar you can save posts locally for further publishing, import text files, post to many blogs and ping to Weblogs.Com,, Technorati and ping-o-matic. Also, you can download a portable version that you can take with your anywhere on a USB drive. Perfect for bloggers on the go!Thingamablog is a hybrid of a blog editor and RSS-feed reader. It’s not quite as polished as other blog editors, but is great for someone needing a cross-platform blog editor. Setting up the blog is a bit cumbersome for the first time, but not unbearable. You’ll need to have Java Virtual Machine downloaded and running on your machine to work.Thingamablog has a few advanced features that are different from other blog editors. You can import RSS feeds, and you can post to your blog while reading your RSS feeds. It’s a nice program for bloggers who typically write news-related posts. The editor also allows publishing remotely to your blog via email and saving entries as drafts. Thingamablog is released under the terms of the GPL.Qumana has an interesting feature that isn’t found in other blogging platforms. If you are interested in joining an ad network for your blog, Qumana has a built-in ad network (Qads) that allows you to insert ads into your post.You can use Qumana when you are offline. Save your blog posts to your hard drive and upload whenever you like. Useful for bloggers on the move. Apart from standard features the editor has a handy little feature called the DropPad, which adds drag-n-drop capability to snag links, pictures and text to a desktop pad. Qumana is very intuitive and is definitely an option worth considering for both newbies and advanced bloggers.Scribefire is quite different from the other blog editors as it is a Firefox extension. When you want to blog about the page you are currently viewing, hit “F12″ and the scribefire extension pops up in the lower-half of your browser. You can blog about a specific web page without having to leave the browser. You can also click an icon to move blogging frame into a separate tab, if you’re going to need some more space.Scribefire isn’t as feature-rich as an editor like Ecto or BlogDesk, but it is fast and easy, and works well for everybody in a hurry.If you are a power blogger, BlogJet is definitely a solution worth considering. While the application costs around $60, it manages to combine a number of useful tools in one clean, intuitive interface. It supports most blogging services, integrates with RSS-readers and also allows you to use keyword-shortcuts (like BlogDesk).BlogJet cares about typography: it automatically replaces quotes and dashes with proper ones as you type. If you are on the road and there is no Internet-connection, or if you want to finish your post later, save it as draft. Then you can get back to finishing and publishing it. The tool also has Flickr and YouTube support, Spell Checker, Word Counter and Blog Statistics, Post Management and Searching. And BlogJet can automatically insert the title and the artist of the song playing in iTunes, Winamp or Windows Media Player.If you are looking for a free alternative, stick with BlogDesk. It has almost the same features and is free. However, if a beautiful, intuitive design is important to you, then give BlogJet a shot. You won’t be disappointed.Flock is a web-browser that has a built-in blogging tool. The blogging tool allows you to blog directly from the page, similarly to Scribefire, with a keyboard shortcut or a mouse click. However, the interface on Flock is a bit nicer, and has a slightly more seamless integration than in case of Scribefire and Firefox. Also you can use the web clipping tool to save and store clips of information in your browser.Flock is an optimal tool for simple bloggers who don’t need a lot of bells and whistles that come with other blogging editors.On the surface, Post2Blog appears to be a very simple blogging tool. If you dig under the hood for a bit, you’ll notice that this lightweight blogging tool has some pretty nifty features. You can quickly add amazon affiliate links to your posts. It even has plugins for Firefox and Internet Explorer for quickly blogging a web page.The tool also has a “Portable Mode” support, integration with RSS Bandit and Sharp Reader — you can post selected items from these RSS readers using Post2Blog plugin. You can also add Technorati,, Buzzwords, 43 Things tags to your posts and earn money using “Insert Amazon Link” feature.The only drawback is that the interface isn’t as elegant or intuitive as other Windows blogging platforms, and the tool isn’t supported by the developers.Bleezer is a light piece of software that has all standard features as well some advanced functionality which one would expect from robust editors. Spell checking, pinging services, uploading files and FTP capabilities are available. It’s a handy little tool that is quick and efficient. Again, it doesn’t have the beautiful design that BlogJet has, but it’s free and works smoothly. Bleezer is an optimal choice for advanced bloggers who can appreciate the advanced functionality that the software provides.Using Bleezer you can work with every blogging service (even Blogger). You can also create custom markup by defining your own key strokes for custom HTML markup. As usual, you can also compose posts offline and post them when you want to. Windows and Linux users should extract the .zip file into a directory and double click the .jar file to run. You will need Java Virtual Machine.
  • 1. Write Well and Write OftenFrequently updating your blog with useful content is the first step to building your blog's audience. The content you write is what will keep readers coming back for more. Make sure you have something meaningful to say to them and say it often to maintain their interest and keep them loyal.Furthermore, post frequently to increase the number of chances you have for your blog's content to be noticed by search engines such as Google or Technorati.2. Submit Your Blog to Search EnginesGet on the radar screen for the popular search engines such as Google and Yahoo! by submitting your blog's URL to them. Most search engines provide a 'Submit' link (or something similar) to notify the search engine of your new blog, so those search engines will crawl it and include your pages in their results.It's important to understand that simply submitting your blog to search engines doesn't mean your pages will appear at the top of a Google search results screen, but at least your blog will be included and will have the chance of being picked up by a search engine.3. Use and Update Your BlogrollBy adding links to sites you like in your blogroll, the owners of those blogs will find your blog and will be likely to add a reciprocal link in their blogrolls. It's an easy way to get the link to your blog in front of many readers on other blogs. The hope is that some of those readers will click on the link to your blog on the other blogs' blogrolls and find your content interesting and enjoyable turning them into loyal readers.4. Harness the Power of CommentsCommenting is a simple and essential tool to increase your blog's traffic. First, respond to comments left on your blog to show your readers that you value their opinions and draw them into a two-way conversation. This will increase reader loyalty.Second, leave comments on other blogs to drive new traffic. Make sure you leave your blog's URL in your comment, so you create a link back to your own blog. Many people will read the comments left on a blog post. If they read a particularly interesting comment, they are highly likely to click on the link to visit the commentor's website. It's important to make sure you leave meaningful comments that are likely to invite people to click on your link to read more.5. Syndicate Your Blog's Content with an RSS FeedSetting up an RSS feed button on your blog makes it easy for your loyal readers to not just read your blog but also know when you publish new content.6. Use Links and TrackbacksLinks are one of the most powerful parts of your blog. Not only are links noticed by search engines, but they also act as a tap on the shoulder to other bloggers who can easily identify who is linking to their sites. Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them. This may lead them to become new readers of your blog or to add links to your blog from theirs.You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you've linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links!7. Tag Your PostsIt takes a few extra seconds to add tags to each of your blog posts, but it's worth the time in terms of the additional traffic tags can drive to your blog. Tags (like links) are easily noticed by search engines. They're also key to helping readers find your blog when they perform searches on popular blog search engines such as Technorati.8. Submit Your Posts to Social Bookmarking SitesTaking the time to submit your best posts to social bookmarking sites such as Digg, StumbleUpon, Reddit and more can be a simple way to quickly boost traffic to your blog.9. Remember Search Engine OptimizationWhen you write your blog posts and pages, remember to optimize your pages for search engines to find them. Include relevant keywords and links but don't overload your posts with too many relevant keywords or completely irrelevant keywords. Doing so can be considered spamming and could have negative results such as your blog being removed from Google's search entirely.10. Don't Forget ImagesImages don't just make your blog look pretty, they also help people find you in search engine listings. People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine optimization in mind can easily boost your traffic.11. Consider Guest BloggingGuest blogging can be done when you write a guest post on another blogger's blog or when another blogger writes a guest post on your blog. Both methods are likely to increase traffic as your blog will be exposed to the other blogger's audience. Many of the other blogger's readers will visit your blog to see what you have to say.12. Join Forums, Web Rings or Online GroupsFind online forums, web rings, groups or social networking sites such as Facebook and LinkedIn where you can share ideas and ask questions of like-minded individuals. Add a link to your blog in your signature line or profile, so each time you post on a forum or participate in another online network, you're indirectly promoting your blog. Chances are many people will click on that link to learn more about you.13. Promote Outside Your BlogPromoting your blog shouldn't stop when you step outside the blogosphere. Add your blog's URL to your email signature and business cards. Talk about it in offline conversations. It's important to get your name and your blog's URL noticed offline, too.14. Nominate Yourself and Other Blogs for Blog AwardsThere are a number of blog awards given out throughout the year. Nominating yourself and other blogs and bloggers can draw attention to your blog and drive traffic to it.15. Don't Be ShyThe most important part of the blogosphere is its community and much of your success as a blogger will be tied to your willingness to network with that community. Don't be afraid to ask questions, join conversations or just say hi and introduce yourself. Don't sit back and hope the online world will find you. Speak out and get yourself noticed. Let the blogosphere know you've arrived and have something to say!
  • Source: is big business these days, with some bloggers reporting six-figure or even million-dollar incomes. There are a number of ways that these bloggers earn such large paychecks, and the best know how to do it in a way that won't scare off readers. Check out 101 ways that you can earn money from your blog and learn strategies for using these tools and methods in a way that's reader-friendly.MerchandisingIf you're a well-loved blogger, there's a good chance that your readers would like to show their support. Give them what they want and make money by taking advantage of merchandising This perennial favorite makes it easy for you to put your blog's logo on shirts, bags, coasters and other items.2.Self-Published Books: If your readers like your content, they may want to have something they can own offline or even share with friends. Create a book with self-publishing services like Lulu, and you'll earn profits even without a huge book Design and sell custom products with Content: Create a CD-ROM "book" with cleanly organized content that can be accessed offline. You can take things a step further and sell subscriptions for future updates to the system.5.GoodStorm: Like and, GoodStorm is a nice way to create and sell your own merchandising products.Paid ContentPaid content is a good monetization method for bloggers that regularly offer useful information — especially if this information helps others make money. As with all monetization methods, it's all in the approach. Don't create misleading previews of content that requires a membership to read in full. Rather, devote special sections of premium content to readers who are willing to pay for the information.6.E-Books: Whether it's a compilation of your best tips or a new idea altogether, an e-book is a good, reader-friendly way to package content.7.White Papers: Like e-books, white papers are a smaller, more technical version of your content.8.Phone Calls: Sell one-on-one phone calls for advice and other consulting through Ether.9.Miniguides: If you've just run a particularly helpful series, package it up into a miniguide.10.Tutorials: Gather your knowledge and compile it into a tutorial that relies upon your expert advice.11.Members-Only Sections: Whether you're providing access to published items or just ad-free content, make sure you're delivering a product that your readers are willing to pay for.12.TextMarks Inc.: Charge readers to get text-message alerts about your content through TextMarks.13.X-Events: Project physical events online and create revenue by charging admission, attracting sponsors and selling subscriptions to future events.14.Podcasts: Podcasts may be a novelty to your readers, and many of them are probably willing to pay to be able to hear your entries on the go.15.Videos: Like podcasts, videos are value-added extras that readers may be willing to pay for.BeggingIt never hurts to be straightforward about earning money from your blog. Ask your readers for donations — in a polite way, of course — and the ones that truly value your work will likely be more than willing to help support your ongoing success.16.PayPal: PayPal's system allows you to place a donation button on your blog.17.Amazon Honor System: Like PayPal, the Amazon Honor System allows you to accept online donations.18.Mailed Checks: Of course, good old U.S. mail works just as well. Provide readers with a P.O. box that they can mail donations to.19.Buy me a beer/coffee: Asking for donations in the form of a beer, coffee or other special item allows readers to reward you with something tangible.20.Amazon Wish List: Although it's not cash, asking readers to buy you items from your Amazon Wish List will save you from having to buy things yourself. Again, they'll feel more rewarded knowing they've given you something tangible.OpportunitiesBecoming a successful blogger means becoming an expert in your field. You can use this status to earn money through opportunities, while increasing the value you provide to your readers.21.Writing Gigs: By showcasing your writing talents on your blog, you've provided a living resume to any blog network or news site that might be interested in hiring you.22.Seminars and Workshops: As an expert, you can invite readers to visit with you in person for seminars and workshops.23.Bloggers for Hire: Get yourself hired to blog for a corporate Web site.24.Blogger Jobs: Like Bloggers for Hire, Blogger Jobs can connect you with sites in need of a blogger.25.Go Offline: Take your blogging skills offline as a columnist in a newspaper or magazine.26.Guest Blogging: Fill in for fellow bloggers as a guest writer for a nominal fee or just future reciprocation.27.Job Board: If you're an industry leader, set up a job board that your readers can use to hire or be hired for positions in your field.28.Create a Radio Station: With a radio station, you can feature podcasts, sell showcase spots to budding artists and even sell audio advertising.29.Consulting: If you've found success as a blogger, you probably have a lot of knowledge to share about mastering both the Internet and your field. Freelance as a consultant and get paid for sharing what you know. 30.Speaking: Your blog can get your noticed by industry leaders and can land you speaking engagements at conferences and meetings.31.Book: A number of popular bloggers have landed lucrative book deals.32.Interviews: Share your knowledge on a new medium and go on radio or TV interviews.OfflineThe benefits, monetary and otherwise, of writing a blog extend well beyond the Internet, particularly if you operate an offline business. Take advantage of these benefits using the following methods.33.Market Your Services: Your blog is a great forum for marketing your business. Post about current promotions, new interests and other business-building information.34.Create a Voice Behind Your Business: A blog is a great way to grow your business through personal dialogue. By presenting yourself as a friendly authority, your business becomes more approachable.35.Deepen Customer Relationships: Beyond providing a friendly voice, a blog can help you connect with customers. Link to their blogs, write about their interests and give them special attention in your writing.AdsAds are generally the bread and butter of bloggers. However, they're also the most likely to irritate readers. To keep a happy balance, focus on relevance and make sure that you're not overloading your blog with too many ads. It should go without saying that you should absolutely not use every single one of these ad programs, either. Rather, pick a handful and rotate them until you find what that works the best for your blog.36.Yahoo! Publisher Network: Display contextual ads on your site via the Yahoo! Publisher Network.37.ValueClick Inc.: You'll get quality advertisers, support and advanced technology from ValueClick.38.Tribal Fusion: Tribal Fusion's impression-based ad service focuses on targeting and optimization.39.eXelate Targeting eXchange: This program relies on delayed ad cookies.40.Clicksor Inc.: Clicksor focuses on contextual ads that can be presented in a number of different ways, such as text, graphics and in-line links.41.Indeed: Post job listings from Indeed and get paid.42.Chitika eMiniMalls: Promote products through interactive merchandise kiosks and provide both relevant content and comparative shopping to readers. You'll get paid per click.43.AdSonar: Attract advertisers and build relationships with them individually through this platform.44.ExpoActive: Get freedom, from specific ads to style, with ExpoActive.45.AdVolcano LLC: Using AdVolcano's platform, you can design your ads, set your own prices and screen your advertisers.46.eXelate Targeted Links: Pick and choose the advertisers you want on your site with this Set your price and choose which advertisers to accept with Get editorial control and high-value advertising on your site with Adify. You can even set your own prices.49.AdBriteInc.: Using AdBrite, you have the option to approve and reject ads that will appear on your blog, and you can even use it to sell directly to your own These ads are highly customizable, and you have the option to block any ad you don't want displayed on your blog.51.Blogads: Get invited to this exclusive network of bloggers, and you'll have high-quality, relevant advertising on your blog.52.Casale Media Inc.: Get high-quality advertisers and control with Casale Media.53.DoubleClick Inc.: DoubleClick offers differentiation and lots of solutions for publishers.54.BlueLithium: Get great ad targeting, selective partnerships and better ad performance with BlueLithium.RSS AdsA more specialized advertising method, RSS ads give bloggers a way to monetize feeds. Most readers generally react to RSS ads the same way they do with regular ones, so if you stay relevant and limited, it should work out just fine. 55.Pheedo Inc.: This RSS advertising platform offers interactive triggers and video options.56.Feedvertising: A part of Text Link Ads, Feedvertising embeds ads in your RSS feed.57.CrispAds: This blog-focused ad network allows you to place ads directly into entries so they'll show up both on your site and in feeds.58.FeedBurner Inc.: FeedBurner's ads are embedded in RSS feeds,and feature high-quality advertisers like Discover Band, Best Buy and Comcast.59.FeedM8: FeedM8's service makes your blog ready for mobile content and embeds mobile-appropriate advertising.Text AdsText ads are one of the the most reader-friendly type of ads you can serve. Their small size and text-based nature makes them less offensive and in-your-face than graphic ads. Try out these services to put this type of subtle ad on your blog. 60.Vibrant Media: Vibrant Media's ads are in-text and completely user driven.61.Google AdSense: Ads from Google are the most popular and often the most profitable source of income for many bloggers. They're relevant to your content, and many blog readers expect it, so you're not likely to run into lots of negative feedback.62.LinkAds: These text ads come with lots of Sell links on your site and retain editorial control over what's posted with this service.64.One Monkey Inc.: You can host highly targeted, text-based ads and earn a great percentage of revenue with One Monkey.65.Kontera ContentLink: ContentLink turns relevant keywords within your content into a hyperlink ad.66.Text Link Ads: Text Link Ads' simple, nonintrusive ads are a good choice for many bloggers.67.TAGword: Select your ads and set your prices with TAGword.68.LinkAdage Auctions: Sell text links through private online auctions with LinkAdage.69.LinkWords: LinkWords offers pay-per-click revenue embedded in your content, highlighting keywords that are relevant for Get unobtrusive, small link ads, as well as a steady monthly payout that doesn't depend on traffic from Your Own AdsSelf-advertising is a method that trumps all others in terms of reader friendliness. By selling your own ads, you'll get complete control and will be able to determine the method of ad serving that your readers respond to the best. 71.Individual Advertisers: Your advertisers should be ones that your readers will genuinely be interested in. Solicit ads from major, respected players in your industry for the best results.72.Actively Sell Individual Advertising: To attract advertisers, let it be known that you're looking for them. Put links on your site, contact potential advertisers directly and post on industry message boards.73.Create a Media Kit: Make it easy for advertisers to buy from you. Create a kit that includes your rates, ad policies, demographics, traffic, testimonials and contact information.74.Offer Free Ads: To get things started, seek out competitive companies in your niche and give them free ads for a specific amount of time. This will get other companies interested in advertising with you.Affiliate ProgramsMost bloggers end up dropping product names at one point or another. Whether it's software, books or trinkets, you're probably linking to them for free. Affiliate programs offer a way to profit from your name-dropping, often without changing much more than the URLs you point to. Keep affiliate programs reader-friendly by sharing only products that are truly relevant to your discussion and not going overboard with the quantity.75.Amazon Associates: Amazon Associates earn up to 10 percent in referral fees for revenue made through blog links. 76.Chitika ShopCloud$: With ShopCloud$, you can list popular products in a tag cloud format.77.WidgetBucks: These shopping widgets offer popular products, lots of relevance and plenty of customization.78.LinkShare Corp.: LinkShare's affiliate program will hook you up with programs for companies like Apple Inc., Dell and Disney.79.zanox: Set up a zanox online shop, choose your products and earn a percentage of every sale.80.uSuggest LLC: Suggest relevant products to your readers and get paid for doing it.81.Chitika RPU: If you've discussed a product in a post, make money by putting a link to the product at the end of your text.82.Auction Ads LLC: Place relevant eBay auction ads on your site to earn money.83.Recommendations: If you're a fan of a particular product or service, why not ask them directly to pay you for linking to their site?84.Commission Junction Inc.: You can promote a wide variety of products through Commission Junction, so you'll be able to find something that's relevant to your readers.85.Chitika Linx: Chitika'sLinx identifies keywords in your blog's content and links them to paid product Sign up with this network and choose which merchants you'd like to promote.87.ClickBank: Through ClickBank's program, you choose the products you want to promote.88.iTunes Affiliates: Keep your readers up-to-date on new releases and earn a commission on revenue with the iTunes Affilliates program.Sponsored PostsSponsored posts often rub readers the wrong way, usually because they're blatant cash grabs, but it doesn't have to be that way. Use these methods and programs that allow you to carefully pick and choose what you'll write about. That way, you can stick to products and services that are relevant to your readers and that you truly support.89.ReviewMe: Pick and choose your ReviewMe posts and earn up to $200 for each.90.PayPerPost Inc.: Use PayPerPost to earn money from writing about the sites, products and services that you Sign up with this program, and you'll get above-average pay, as well as a steady stream of work.92.Self-Sold Paid Reviews: With paid reviews, the key is to be selective. You shouldn't accept every offer that comes to you, and if you have nothing nice to say about the product or service, don't bother. Be sure to offer an opposing view as well so your readers know that you're not just blindly supporting the highest Review items in your own tone and as critically as you'd like with When you get an assignment for Blogsvertise, you'll just put three links in a blog entry. This is a great way to make advertising look natural and unobtrusive.95.Smorty: Choose your subjects and get paid weekly with Smorty.96.Solicit Book Reviews: Another way to get something from your blog through reviews is to take on books. You'll get them for free while providing a valuable service to your readers. OtherThese are just a few more ways you can monetize your blog in a reader-friendly way. 97.Sell Your Blog: If you've put a bunch of work into your blog and it has great stats, get a lump-sum payday from a Host your photos with this service, and you'll get paid for the number of views they get. That means that you can publish them on your blog and get paid every time someone reads a post with one of your photos on it.99.Scoopt Words: Sell your content to mainstream media with Scoopt.100.Use Your Blog to Create a Mailing List: If you sell products, you can use your blog to generate a mailing list of people who are interested in buying from you.101.Vizu Corp. Answers: Host polls on your site. Visitors will enjoy sharing their opinion, and you'll earn some extra cash.
  • Getting Started with Blogging

    1. 1. Getting Started with Blogging<br />Colonial Job Seekers<br />September 26, 2011<br />
    2. 2. Topics<br />Blogging 101<br />What to Write About<br />What to Avoid<br />Blogger Code of Conduct<br />Free Hosting Solutions<br />Self-hosted Solutions<br />Desktop Blogging Tools<br />Marketing Your Blog<br />Making Money with Your Blog<br />
    3. 3.<br />Business / professional persona<br /><br />Family oriented / faith based<br /><br />Book sales & marketing<br />Introduction<br />
    4. 4. Blogging 101<br />A blog (a blend of the term web log) is a type of website or part of a website.<br />Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.<br />Entries are commonly displayed in reverse-chronological order.<br />Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs. It is this interactivity that distinguishes them from static websites<br />As of September 17, 2011, there were over 171 million public blogs in existence with almost 20,000 new blogs identified in the prior 24 hour period.<br />
    5. 5. World Internet Usage<br />Your potential audience: over 2 Billion people<br />
    6. 6. What to Write About<br />“Above all, be true to yourself, and if you cannot put your heart in it, take yourself out of it.” –Anonymous<br />Why do you want to blog?<br />Where do your passions lie?<br />How do you want others to perceive you?<br />Are you willing to commit the time?<br />
    7. 7. What to Avoid<br />Blogging can result in a range of legal liabilities and other unforeseen consequences.<br />Defamation or liability: U.S. payouts related to blogging totaled $17.4 million by 2009<br />Employment: Employees who blog about elements of their place of employment can affect the brand recognition of their employer.<br />Political dangers: Blogging can sometimes have unforeseen consequences in politically sensitive areas. Totalitarian and authoritarian regimes often seek to suppress blogs and/or punish those who maintain them<br />Personal safety: One consequence of blogging is the possibility of attacks or threats against the blogger, sometimes without apparent reason.<br />
    8. 8. Blogger Code of Conduct<br />The Blogger Code of Conduct helps create an environment that encourages civility, personal expression and constructive conversation.<br />Take responsibility for your own words and for the comments you allow on your blog.<br />Don’t say anything online that you wouldn’t say in person.<br />Connect privately before responding publicly<br />When someone is unfairly attacking another, take action.<br />Do not allow anonymous or pseudonymous comments. <br />Ignore the trolls<br />Think twice—post once <br />
    9. 9. Free Hosting Solutions<br /><br /><br /><br /><br />
    10. 10. Self-Hosted Solutions<br />Popular Platforms:<br />DotNetNuke<br />Drupal<br />Joomla<br />Moveable Type<br />TypePad<br />WordPress<br />Domain Name<br />Webhosts<br />Windows or Linux?<br />My personal favorite:<br />Disclosure: I am an affiliate for Hostek, but unlike some, I only recommend services I’ve used and like. My personal websites have been hosted by them for over 10 years. If you want to help me out, you can order your server through this link: <br />
    11. 11. My Favorite Platform<br />WordPress<br />According to the web technology survey company, W3Techs, WordPress is used by 54.2% of the top 1 million websites<br />Extrapolates to a 14.7% market share of all websites worldwide<br />It’s easy to use and learn<br />The rumors circulating about WordPress being a virus factory are untrue.<br />Mismanaged sites get infected<br />Hackers work hard to exploit vulnerabilities<br />Am educated webmaster sleeps well at night<br />
    12. 12.<br /><br /><br />e-Commerce /membership site<br />WordPress is Not Just for Blogging<br />
    13. 13. Desktop Blogging Tools<br />Free:<br />Windows Live Writer (Windows)<br />BlogDesk (Windows)<br />Zoundry Raven (Windows)<br />w.bloggar (Windows)<br />Thingamablog (Windows, MAC, Linux)<br />Qumana (Windows, MAC)<br />Scribefire (Firefox extension)<br />Flock (Windows, MAC, Linux)<br />Post2Blog (Windows)<br />Bleezer (Windows, MAC, Linux)<br />Nominal Cost<br />MarsEdit (MAC): $29.95<br />Ecto (MAC): $17.95<br />BlogJet (Windows): $60.00<br />
    14. 14. Marketing Your Blog<br />Write well and write often<br />Submit your blog to search engines (sitemap.xml)<br />Use and update your Blogroll<br />Harness the power of comments<br />Syndicate content with RSS feed<br />Use links and trackbacks<br />Tag your posts<br />Submit you blog to social bookmarking sites<br />Remember SEO<br />Don’t forget images<br />Consider guest blogging<br />Join forums, web rings or online group<br />Promote outside your blog<br />Nominate yourself and other blogs for blog awards<br />Don’t be shy<br />
    15. 15. Monetizing Your Blog<br />Blogging is big business these days, with some bloggers reporting six-figure or even million-dollar incomes. There are a number of ways that these bloggers earn such large paychecks, and the best know how to do it in a way that won't scare off readers. <br />Merchandising<br />Paid Content<br />Begging<br />Opportunities<br />Offline<br />Ads<br /><ul><li>RSS Ads
    16. 16. Text Ads
    17. 17. Sell your own ads
    18. 18. Affiliate programs
    19. 19. Sponsored posts
    20. 20. Other</li></li></ul><li>Analyzing Your Statistics<br />12,614<br />Page views<br />1/1/2011-<br />9/8/2011<br />246 views<br />9/6/2011<br />246 views<br />9/6/2011<br />
    21. 21. Other Resources<br />Google Analytics<br /><br /><br /><br /><br /><br /><br /><br /><br />