SEO Blogging

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How best to use blogging on and off your site to gain the most SEO benefits.

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SEO Blogging

  1. 1. Blogging<br />How do I write blogs good and do other stuff good too?<br />
  2. 2. What Blogs are used for?<br />Opinion pieces<br />Personal experience<br />Easiest way to have your own website<br />Stimulate business<br />BLOG = Better Listings On Google<br />
  3. 3. SEO friendly blogs<br />Updated often<br />What is “often”?<br />Most agree at least once a week new content is needed. You can update once a day.<br />Centered around 1 keyword and specific to 1 topic<br />Best to stick to the rule to keep the KW in the:<br />H1 of the blog,<br />3 times in the body text and<br />Ensure the KW is in the url<br />
  4. 4. SEO friendly blogging software<br />www.blogger.com<br />www.blog.com<br />www.wordpress.com<br />All give free hosting<br />Urls and blog indexing SEO friendly<br />Actual blog layout SEO friendly<br />Backend user friendly<br />
  5. 5. Make your blog count<br />The more often you update and submit to social bookmarking sites the more your blog in general will rank organically<br />Submit to (a few examples):<br />Reddit<br />Digit<br />See this article for a comprehensive list<br />Blogs should build up their own PR and organic strength<br />
  6. 6. Different types of blogs<br />Two main different types of blogs<br />Onsite blog<br />External blog<br />
  7. 7. Onsite blog<br />Updated content when Google scrawls site (very important)<br />Additional KWs<br />Great casual way of updating your site visitors about new products<br />Extra internal links (can be anchor text links)<br />
  8. 8. Offsite Blog<br />One way inlinks<br />Great area to swap links as part of a ‘link weave’ (aka link wheel)<br />Build up page rank for your blogs themselves so they have power and a voice in the industry<br />Share link juice to a variety of your websites to keep a non circular flow of links (and no mutual links meaning you should not backlink from your websites to your blogs)<br />The blogs themselves can rank organically and lead to more business<br />
  9. 9. Blog content<br />Not too long (around 2 paragraphs).<br />Based around 1 topic<br />Not always linking back to our website<br />Finding inlinks for the blog (also comes from submitting to blog directories)<br />Can use youtube clip, pics, interview style or recent online NP article<br />Not formal language (in general)<br />Needs activity at least once a week<br />When we write the blogs they must use:<br />1) Researched KW’s and<br />2) Anchor text hyperlinks<br />
  10. 10. Any Questions/Comments<br />

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