Google’S New Algorithm Caffeine

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In October 2009 Google released a new algorithm that affected the way SEO was done. A new focus and strategy to match this new algorithm was needed. Here is a presentation to help everyone understand the changes and to help us react and get the best results for our clients.

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Google’S New Algorithm Caffeine

  1. 1. Google’s new algorithm<br />Caffeine<br />
  2. 2. What caffeine will focus on:<br />Caffeine appears to put more emphasis on social media such as Facebook, My Space and blogs <br />Even with the changes, most white hat optimization tactics will continue to prevail<br />
  3. 3. Why did Google make this change?<br />Project is supposed to revitalize the Google algorithm to provide users with a better search experience<br />The official word is that the update is:<br /> &quot;the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness, and other dimensions.&quot;<br />
  4. 4. What does it mean for SEO <br />For search marketers, it means more competition for single, generic-type keywords, less stability of rankings, and an increased focus on long-tail keywords as they become more relevant to sales conversions.<br />
  5. 5. Changes to expect from Caffeine<br />Higher keyword density. <br />Faster index. Most people report Caffeine queries are returned at faster speeds.<br />Fresher results. Caffeine results are more current, including blog posts from the last few days.<br />More emphasis on social media. Caffeine SERPs contain more sites like Facebook, LinkedIn, Blogger, etc. <br />Less emphasis on universal search. While this is a popular feature and was also implemented by other search engines, it doesn&apos;t help Google&apos;s paid search revenue. Therefore, universal results will be moved lower on the page to make paid search more visible.<br />Increased prominence of video. While news and image listings moved further down the page, Caffeine SERPs are prominently featuring video listings. <br />Keywords in domain name. Google has always favored keywords in the domain name, and the new SERPs seem to weigh keyword domain names even higher. If you&apos;re launching a new site, a microsite with your keywords embedded within the URL might be wise.<br />
  6. 6. What tactics to use?<br />Create a site with clear hierarchy and text links. <br />Create a site map with links to important pages. <br />Create information-rich pages describing your content clearly and accurately. <br />Use keywords in text. <br />Give preference to text over images. <br />Make &lt;title&gt; elements and ALT attributes descriptive and accurate. <br />Check for broken links and correct HTML. <br />Keep links on a given page to a reasonable number (&lt;100). <br />Avoid hidden text or hidden links. <br />No cloaking or sneaky redirects. <br />Don&apos;t load pages with irrelevant keywords. <br />Don&apos;t create multiple pages, subdomains, or domains with duplicate content. <br />Don&apos;t create pages with malicious behavior (phishing, viruses, trojans, badware). <br />

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