What is Global Content Management

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What is Global Content Management

  1. 1. What is Global Content Management?
  2. 2. Global Content Management (GCM) is NOT Content Management Systems for Websites.
  3. 3. a newly-coined term that is the latest buzz in the localization industry. Global Content Management (GCM) is
  4. 4. When businesses set their sights on international markets to acquire more customers & expand their revenue streams
  5. 5. GCM service providers are the partner of choice for these companies.
  6. 6. A GCM provider manages the entire range of content related processes for a global audience.
  7. 7. GCM service providers have the expertise to Create Content Localize Content Distribute Content
  8. 8. Good GCM service providers are also able to cater to other content needs of businesses, this would include printing and duplication of content
  9. 9. Example A major furniture brand is coming up with a new catalogue for its products meant for several Asian and European countries.
  10. 10. To Maximize convenience and Reduce the number of vendors they work with, they decide to work with a GCM service provider.
  11. 11. Good GCM service provider would be able to undertake the following task 1. Content Creation and Translation 2. Design and Desktop publishing 3. Localization 4. Printing 5. International Distribution
  12. 12. 1: Content Creation and Translation The copywriters come up with creative content for the catalogue, which is then translated into different languages by professional native, in- country translators.
  13. 13. 2. Design and Desktop Publishing Next, based on the corporate identity guide of the furniture brand, a design befitting the image of the brand is perfected to the client’s satisfaction.
  14. 14. 3. Localization Aspects such as colours or graphics will be tweaked to suit the local conventions of the different target markets.
  15. 15. 4. Printing The GCM service provider then arranges for the printing of the catalogues
  16. 16. 5. International distribution Finally, GCM Service providers will work with an international courier partner to distribute the collaterals to the various destinations.
  17. 17. Case Study - Yara International ASA The World’s Leading Supplier of Crop Nutrients Head quartered in Oslo, Norway, Yara has a global presence in more than 50 countries.
  18. 18. Case Study - Yara International ASA The World’s Leading Supplier of Crop Nutrients They were faced with the need to ensure that its ethics and compliance guide would strike a chord with its employees across the globe and be consistent in tone across their global offices
  19. 19. Case Study - Yara International ASA The World’s Leading Supplier of Crop Nutrients Yara engaged a GCM service provider to localize their English guide into nine languages.
  20. 20. Case Study - Yara International ASA The World’s Leading Supplier of Crop Nutrients The GCM service provider then handled the desktop publishing (DTP), print and distribution specifications to over 45 locations including Brazil, France, and the US.
  21. 21. Case Study - Yara International ASA The World’s Leading Supplier of Crop Nutrients This resulted in great savings for Yara in terms of time and coordination efforts.
  22. 22. Now that you’ve acquired GCM as part of your lingo, you know who to call when you need end-to-end multilingual content services
  23. 23. Tel: + 65 6577 4646 www.verztec.com Corporate Headquarters 10 Jalan Besar #16-02, Sim Lim Tower Singapore 208787 Fax: + 65 6577 4647

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