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What Makes An Infographic Bad & How To Make It Better


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More and more, we see infographics all over the web. Infographics are a great way to show complex data in a simplified manner, or to tell a story in a fun way. However, not all infographics are created equal and we see more bad habits evolving all the time. Below are some tips to help you get started. Whether you are creating infographics yourself or working with a designer, these basic principles will help build the basic structures for a clear and clean infographic that will let your content shine!

Published in: Design
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What Makes An Infographic Bad & How To Make It Better

  1. 1. WHAT MAKES AN INFOGRAPHIC ggggggggg BAD ggggggggg ...& How To Make It Better With the high demand for infographics, the same bad practices often pop up. But there is a way to make infographics better. Here are a few do's and don'ts to help you accentuate that amazing content and better understand what makes a great infographic work so well... COLOR iiiiiiiii kkkkkkkkk Color iiiiiiiiiPalette kkkkkkkkk rainbow palette 3-color palette Background bright colors neutral colors Type Aa Aa colors too similar contrasting colors, dark & light sample Many bright colors can strain the eyes and cause confusion when comprehending data a contrast between the background and the content can make the content pop and easy to read resources for color palettes Adobe Kuler • Color Scheme Designer • TYPOGRAPHY iiiiiiiii kkkkkkkkk Selection iiiiiiiii kkkkkkkkk similar proportions DIFFERENT PROPORTIONS and stylized fonts simpler styles Body simple and clear type for paragraph text too decorative type for body copy and not legible Size clean and legible font size the body copy is too small, is hard to read, and strenuous on the veiwer’s eyes samples similar stye fonts THE ARRAY OF different font styles with appropriate sizes can make the graphic too busy and hard to read can make the graphic organized and easy to read and to follow Resources for combining fonts Ask H&FJ • Smashing Magazine TypeConnection (A Typographic Dating Game) LAYOUT iiiiiiiii kkkkkkkkk iiiiiiiiiHierarchy Order & kkkkkkkkk 1 create a 2 confusing 1 create a 2 logical flow 4 is hard to comprehend 3 that is easy to follow 3 flow that Balance clump random elements objects are layed out evenly to one area making it easier to highlight info while isolating others White Space clutter and not letting allowing the background to show through helps the eye organize data the background show through sample AN UNBALANCED graphic can be distracting and not establishing a establishing a sense of order and balance is easy on the eyes Hierarchy makes it hard to focus on important areas and allows the viewer to easily digest and skim the information presented NOW, MAKE IT BETTER! Let this be the death to cluttered, overwhelming infographics! Keep these tips in mind when you are creating your own infographics or working with infographic designers. And note, these are just basic principles to get you started. Each infographic is its own unique system with multiple layers. Sometimes it’s okay to bend the rules, just take your time, think it through, refine, and edit your infographics as thoroughly as you can! Where to find great infographics • • •