The Authority Building Machine


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This Internet marketing infographic guides you through the key tactics that can be used to build authority for your website. These tactics fall into three major categories; link building, social media marketing and content marketing.

The Authority Building Machine also warns against using black hat practices that could land a website in search engine jail, a place that is not easy to escape. So stay on track and have fun!

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The Authority Building Machine

  1. 1. the Building authority for your website is a complex task. The process is similar to the workings of a machine which must be maintained and well-oiled to keep it running. Building authority is a progression that requires persistence, so keep going and keep building! Twitter Facebook Google + Stumbleupon Digg LinkedIn Key: Use the key to understand the different ways you can build up your site’s authority! Blog Infographic In Web Webinar Vid Video Pre Presentations Free Guide / Whitepaper FG eBook eB PRC Press Release B Site Links Directories Dir .G/.E .Gov/.Edu SEO SEO Release Sponsorships Sp SL ST A F m oll a a o th nd chi w t t e a n h to ech se pp e e au c n ly t h re a i q u or te e s ity RT Blog According to Hubspot, websites that have active blogs get twice as many inbound links as websites without active blogs. Sponsorships Charities and non-profits often have very high authority sites. Donations/ sponsorships give them a reason to link to you. B Dir Sp Website Links Quality website links are the lifeblood of the Internet, serving as a vote from one site to another. SL Directories Good directories provide a backlink to a site on an aged domain with solid domain authority. Infographic The visual appeal of infographics can drive traffic and links to your website as people share through social media and embed them on their own sites. In Webinars A large audience with no travelling! Post recorded versions as video content with links back to your site. Be sure to promote!” Web Digg Submit your content, categorize it correctly, and share it with your Digg network. Stay on track with ethical practices. Black hat SEO can get you penalized and search engine jail is a lonely place. Twitter Grow your followers and share content for new link building opportunities. Facebook Use Facebook to share new content on your site and encourage fans to share your content too. .Edu / .Gov These are among the most rare types of links and thus the most valuable. PRC .Edu FG .Gov SEO Vid Press Release Distribute an optimized press release with keywords and links back to your site. Hundreds of sites may pick it up, gaining you credibility with the media and link juice! LinkedIn Share content with relevant business contacts. Start a group and share there as well! Free Guide Position yourself as an expert by offering free, authoritative guides and resource docs on your site. Stumbleupon Stumble your content regularly and look at using Stumbleupon advertising. Video Optimized how-to and blog post videos often rank well in search results. the Authority Maker eB eBooks Show your expertise in your industry. eBooks deliver standalone value and address real concerns and industry subjects. Published authors are more likely to get booked for speaking engagements as well, getting you in front of potential customers. Pre Presentations Create a branded SlideShare profile with links back to your site, upload your PowerPoint presentations too. Google + Share content here to increase social authority. Add share buttons to your content to encourage readers to "+1". Maintain your machine and keep adding to it. By combining search, social and content marketing tools, your machine has unlimited potential! w w w.ver @verticalmeasure