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SMX Advanced Show Me the Links


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This presentation was given at SMX Advanced on Link Building and

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SMX Advanced Show Me the Links

  1. 1. Show Me The Links: <br />Real Life Link Building<br />Presented by: <br />Arnie Kuenn <br />(@ArnieK)<br />(@VerticalMeasure)<br />
  2. 2. My Background<br />Doing Internet marketing for about 12 years<br />Formed Vertical Measures about 5 years ago<br />Primarily an Internet marketing company but specialize in link building<br />We have 80+ clients from all around the world where we conduct SEO, link building, content & social media marketing<br />Twitter: @ArnieK @VerticalMeasure<br />
  3. 3. Vertical Measures - Link Building Work<br />About 50% is Content Development & Promotion (w/SMM)<br />About 20% is Blog Post & Article Placement<br />About 10% is Basic Link Development (directories, comments, etc.)<br /><ul><li>About 20% is Targeted Link Requests</li></ul>Provide 5 examples of hard to get links, by putting in the extra effort and quickly building relationships<br />Notice NO magic bullets, link building takes time & effort<br />Twitter: @ArnieK @VerticalMeasure<br />
  4. 4. #1 Pirate Costume Link<br />Number 1 competitor back link in Open Site Explorer<br />Emailed – ‘Ahoy Webwench, I like yer site..’<br />Rejected – ‘Cheesy Costumes’<br />Agreed with her but assured her there was always Rum if she changed her mind! <br />Twitter: @ArnieK @VerticalMeasure<br />
  5. 5. Result of Email Request<br />“Argh, what the hell, I've added yer site”<br /><ul><li> Very relevant to topic
  6. 6. Includes Keywords
  7. 7. PR5 Page, PR7 Domain
  8. 8. Over 250 links to page from 50 domains
  9. 9. Likely to send qualified leads</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  10. 10. #2 Targeted Email Request<br />Site found through competitor backlinks.<br />Researched site owner, saw he claims to be able to always predict Miss America Pageant.<br />Joked that we’ll have to call on him the next time we’re trying to predict a pageant.<br />Got us in the door.<br />He added an in-content link and wrote a whole paragraph about our client and how that product integrates with his services.<br />Twitter: @ArnieK @VerticalMeasure<br />
  11. 11. Result of Email Request<br /><ul><li> A PR 4 page
  12. 12. Used targeted KW phrase
  13. 13. First main content link on page.
  14. 14. On PR5 domain with 2,055 links from 53 domains. </li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  15. 15. #3 Targeted Email Requests<br />Looked for direct contact information (not just info@ but firstname@)<br />Used link checking plug-in to find broken links<br />Emailed webmaster on a first name basis, told them about the broken links<br />Suggested my link as a valuable resource for their website<br />Obtained link + thank you messages from webmasters<br />Twitter: @ArnieK @VerticalMeasure<br />
  16. 16. Result of Email Request<br />Twitter: @ArnieK @VerticalMeasure<br />
  17. 17. #4 Content Dev & Promotion<br />Approached branded Twitter account after finding their blog appropriate for our client’s site.<br />Worked with the client to develop a blog post that was informational and topical for readers.<br />Used clients social media clout and following as bargaining chip to obtain opportunity. <br />Post went live and tweeted it to the client’s 35,000 followers. <br />Twitter: @ArnieK @VerticalMeasure<br />
  18. 18. The Result<br /><ul><li> Over 20 backlinks to this page, many RTs (some by VERY influential tweeters in the education industry).
  19. 19. Able to use client keywords
  20. 20. Strong domain (PR4), and page is now PR2.
  21. 21. Very few other links on the page.
  22. 22. Great piece of resourceful content.</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  23. 23. #5 April Fools Day Prank<br />We wrote a prank post about Google starting an “SEO agency” on April Fools Day.<br />Fast forward 27 days later: Newswire Associate Editor finds our ‘joke’ and mistakes for real news.<br />An SEO industry professional investigates Newswire release, writes post, and links to our blog alerting our staff of the April Fools joke turned ‘news’. <br />VM Staff quickly put together a plan to dispel rumors on forums, Twitter, personal blogs, etc. <br />Twitter: @ArnieK @VerticalMeasure<br />
  24. 24. The Results<br /><ul><li> Over 800 combined backlinks to April Fools post and 27 Days Later post.
  25. 25. Matt Cutts tweets about our post.
  26. 26. Created buzz in over 5 online forums.
  27. 27. Topic tweeted over 200 times.
  28. 28. Goes to show importance of looking at who is linking TO you.</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  29. 29. Thank You<br />Contact:888-476-1881<br /><br />