SEO for Bloggers


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This presentation explains why SEO is important for bloggers. It also discusses link building, social media and other ways to improve your website.

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SEO for Bloggers

  1. 1. SEO for TrueHoop Bloggers Presented by Arnie Kuenn [email_address]
  2. 2. My Background (Know your presenter) <ul><li>Internet marketer for about 12 years </li></ul><ul><li>Formed Vertical Measures about 4 years ago </li></ul><ul><li>Primarily an SEO company, however everything is geared around link building & website promotion </li></ul><ul><li>We have 70+ clients </li></ul><ul><li>About 25% of our business is outsourcing from SEO & Web Development Agencies </li></ul>
  3. 3. Search Marketing Is Critical <ul><li>When someone types a keyword into the search box, there are only two possible outcomes: </li></ul><ul><ul><li>They will find you. </li></ul></ul><ul><ul><li>They will find your competitor. </li></ul></ul>
  4. 4. Two Search Marketing “Truths” <ul><li>Organic search traffic can be so valuable, it can sustain an entire business. </li></ul><ul><li>Organic search rankings are something you can work to influence , but ultimately you do not control them. The search engine algorithms make that call. </li></ul>
  5. 5. Search Engine Results Page (SERP) Indented Listing Local Listing
  6. 6. Why Invest In Higher Rankings? <ul><li>60% of listings in the #1 position will get a click! </li></ul><ul><li>Natural search results receive 250% more clicks than paid search </li></ul><ul><li>Natural search converts 30% better than paid search </li></ul><ul><li>Clicks are Free!!! </li></ul>
  7. 7. How Does it Work? <ul><li>Magic 3 step formula: </li></ul><ul><ul><li>Create Good, Unique Content </li></ul></ul><ul><ul><li>Optimization each page you want to rank </li></ul></ul><ul><ul><li>Get Quality Inbound Links </li></ul></ul>Bot or Spider
  8. 8. It Starts With Good Content! <ul><li>Build pages around your keywords </li></ul><ul><li>Add real value to the web visitor </li></ul><ul><ul><li>Unique </li></ul></ul><ul><ul><li>Informative </li></ul></ul><ul><ul><li>Entertaining </li></ul></ul><ul><li>Good for Social Media? </li></ul><ul><ul><li>Is it “Link Worthy”? </li></ul></ul><ul><ul><li>Can you promote it? </li></ul></ul>
  9. 9. #2 What is Proper On-Page Optimization? (in order of importance) <ul><li>Links - internal & external </li></ul><ul><li>Freshness of content & keyword usage </li></ul><ul><li>Title tag </li></ul><ul><li>Alt text </li></ul><ul><li>H1 tag </li></ul><ul><li>Bold & italics of keywords seem to matter but minor </li></ul>
  10. 10. #3 Title tag #2 Content #5 H1 tag #1 Link from Home page #4 Alt text #6 bold Anatomy of a Page
  11. 11. Recommended Plug-Ins <ul><li>All-In-One SEO Pack </li></ul><ul><li>Feedburner Feedsmith (RSS feed) </li></ul><ul><li>Google XML Sitemaps </li></ul><ul><li>Social Bookmarking Reloaded (or similar) </li></ul><ul><li>Wordpress Mobile (or similar) </li></ul><ul><li>Yet Another Related Posts Plugin (adv.) </li></ul>
  12. 12. What NOT to do <ul><li>Try to fool the search engines </li></ul><ul><li>Keyword stuffing </li></ul><ul><li>More links than text </li></ul><ul><li>Any content that is not of value to your visitor </li></ul>
  13. 13. #3 The Biggest Factor is Inbound Links <ul><li>The best links: </li></ul><ul><ul><li>From trusted sites </li></ul></ul><ul><ul><li>Have proper anchor text </li></ul></ul><ul><ul><li>Have varied anchor text </li></ul></ul><ul><ul><li>Are from many different domains </li></ul></ul><ul><li>I am not too worried about: </li></ul><ul><ul><li>Reciprocal </li></ul></ul><ul><ul><li>PageRank </li></ul></ul>
  14. 14. How Do You Get Links? <ul><li>Internal links (from content) </li></ul><ul><li>Friends & family </li></ul><ul><li>Associations </li></ul><ul><li>Directories (but not thousands of free ones) </li></ul><ul><li>Articles (focus on good article directories) </li></ul><ul><li>Blog & Forum participation (signature links) </li></ul><ul><li>Send emails to webmasters asking for a link </li></ul><ul><li>Social Profiles (see next slide) </li></ul>
  15. 15. Use Social Media to Get Links (and Rankings) <ul><li>Facebook (your profile & fan page) </li></ul><ul><li>Twitter (your profile, tweets & retweets) </li></ul><ul><li>Linked In (your profile & business page) </li></ul><ul><li>Flickr (links from photo descriptions) </li></ul><ul><li>Other Social Profiles: MySpace, Naymz, FastPitch, Google, Spoke, Plaxo, etc. </li></ul><ul><li>Other Social Media Sites: StumbleUpon, Redditt, Digg, Propeller, etc. </li></ul>
  16. 16. What are Bad Links? <ul><li>Link farms </li></ul><ul><li>Links pages </li></ul><ul><li>Multiple links to same site on same page </li></ul><ul><li>Non-relevant or spammy footer links </li></ul><ul><li>From same pages that have links to PPC – porn, pills and casinos </li></ul><ul><li>Side bar links do not carry much weight </li></ul>
  17. 17. Q & A <ul><li>Hosted or paid links on your site? </li></ul><ul><li>Good use of page titles? </li></ul><ul><ul><li>Grab attention & use keywords </li></ul></ul><ul><ul><li>URL – shorter the better </li></ul></ul><ul><ul><li>SEO plug-in to for title tag </li></ul></ul><ul><ul><li>H1 will be actual title </li></ul></ul><ul><li>Sitemaps? </li></ul><ul><li>How to improve Google pagerank? </li></ul>
  18. 18. SEO Video Tutorials <ul><li>If you would like free access to several very good SEO Video Tutorials: </li></ul>
  19. 19. That’s a Wrap My Contact Info: Arnie Kuenn [email_address]