Pubcon - Twitter Marketing in the Real World


Published on

Twitter is still the hot topic. Find out more about the latest trends in Twitter and where things are headed. If your strategy does not include Twitter, your marketing campaign is incomplete. Arnie Kuenn, President of Vertical Measures presents helpful tips to utilize the social media powerhouse tool at Pubcon in Austion 2011.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Pubcon - Twitter Marketing in the Real World

  1. 1. Twitter in the Real World<br />Arnie Kuenn<br />@ArnieK<br />
  2. 2. About Your Presenter…<br />President of Vertical Measures in Phoenix, AZ<br />President of the Arizona Interactive Marketing Assoc.<br />Instructor for the Content Marketing Institute<br />Author of the book…<br />Available April, 2011<br />Twitter: @ArnieK#Pubcon<br />
  3. 3. Real World Usage of Twitter<br />Build Links to Content<br />Promote Events<br />Build Brand Awareness<br />Obtain New Clients<br />Twitter: @ArnieK #Pubcon<br />
  4. 4. Why Bother with Twitter?<br />In a study by Chadwick Martin Bailey, it was found:<br />60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower<br />51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online <br />Twitter: @ArnieK #Pubcon<br />
  5. 5. Twitter to Build Links to Content<br />Promote the content you already have, and not just blog posts…<br />Videos, webinars, images, whitepapers, free guides, product pages, etc.<br />You can even use RSS feeds for your content to Tweet<br />Off-site content too! ---------><br />Google & Bing say social signals are being used in search rankings <br />Twitter: @ArnieK #Pubcon<br />
  6. 6. Twitter to Promote Events<br />Twitter: @ArnieK #Pubcon<br />
  7. 7. Build Brand Awareness<br />Create fun content when you can<br />Take quick picture or video & tweet it!<br />Share personal anecdotes when possible<br />Remind people: there is an actual person behind your Twitter account!<br />Ask Questions<br />Encourage interaction<br />Twitter: @ArnieK #Pubcon<br />
  8. 8. Obtain New Clients (@VerticalMeasure)<br />We can directly account for more than $50,000 in new business as a result of our Twitter efforts.<br />Twitter: @ArnieK #Pubcon<br />
  9. 9. New Customers (@AJBombers)<br />Milwaukee restaurant formed a community by publishing specials & answering customer questions<br />Have more than 12,000 followers <br />Estimate 75 percent of customers are Twitter followers<br />Treat everyone on Twitter as if they are regulars<br />Allow customers to write their Twitter names on the walls of the restaurant<br />Twitter: @ArnieK #Pubcon<br />
  10. 10. How Do We Manage Twitter?<br />Every employee has a twitter account<br />We train our staff and our clients’ staff on how to use Twitter and related tools<br />We use HootSuite to manage all of our accounts<br />We do schedule Tweets<br />No more than an hour per day per person<br />Twitter: @ArnieK #Pubcon<br />
  11. 11. Measure!<br />Measure for successes… and failures<br />Know your goals and your audience<br />Have a plan & set benchmarks<br />Check your rankings, traffic, conversions and other key metrics<br />Twitter: @ArnieK #Pubcon<br />
  12. 12. Thank You!<br />Facebook<br />LinkedIn Group<br />@VerticalMeasure<br /> Contact:888-476-1881<br /><br />