Did you know a whopping 93% of all buyers, online or in stores, use search engines prior to making a purchase? And 86% of searchers conduct non-branded queries? People want useful information, and they want to find it fast.
If you are going to make these facts work for you, it’s important to understand how content marketing optimization works, and just as important to know how it doesn’t. Despite what some may say, this is not a “build it and they will come” environment.