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Link Building Strategies that Move the Needle


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In this webinar, Kaila Strong will examine tried and true link building tactics and strategies that produce tangible results. Original page and video here: From higher rankings to increased traffic and conversions, moving the needle IS possible with link building in our post-Penguin world. Learn to take advantage of these strategies for your website or your client’s by registering today.

In this webinar, we’ll go over:

-Tips on how to use your marketing arsenal to earn more links today
-Advanced search tactics to uncover the best link opportunities within your industry niche
-Real world case studies of successful placements that have worked for our clients
-Tools to help you move forward with the tactics you’ve learned

Published in: Business
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Link Building Strategies that Move the Needle

  1. 1. LINK BUILDING STRATEGIES THAT MOVE THE NEEDLE Presenter: Kaila Strong Senior Director of SEO Services @cliquekaila
  2. 2. @cliquekaila • Sr. Director of SEO Services • 5 years at Vertical Measures • Career link builder • Avid blogger ABOUT YOUR PRESENTER
  3. 3. @cliquekaila Much of what we’ve been doing DOESN’T work anymore!
  4. 4. • Guest blogging • Comment links • Forums • Article marketing • Press releases • Social media profiles • Automated links • Link wheels • Reciprocal links • Exact match anchor text • Black hat tactics • Paid links • Blogroll links • Paid reviews SCALABILITY > QUALITY @cliquekaila
  5. 5. Build links you’d want even if Google didn’t exist! ~ Eric Ward If you have to argue about whether the link is good or bad – the link is bad! ~ Eric Enge LISTEN TO THE TWO ERICS! @cliquekaila
  6. 6. Time or money? Content or leverageable assets? Great product? Engagement with customers? Link building that moves the needle isn’t right for you. @cliquekaila DON’T HAVE…
  8. 8. Traffic Conversions Branding It’s not just about rankings anymore…. WHAT NEEDLE DO YOU WANT TO MOVE? @cliquekaila
  9. 9. 1.Brand mentions 2.Resource pages 3.Associations 4.Broken links MOVE THE NEEDLE & DON’T PENALIZE @cliquekaila
  10. 10. @cliquekaila BRAND MENTIONS Tactic Brand Mention w/o Link DA 55 PR 6 Live in 3 Days @AndreWillis Marketing Arsenal: Traditional PR
  11. 11. @cliquekaila LISTS & RESOURCE PAGES Tactic Resource Pages Advanced search commands DA 72 PR 5 Blair Crawford
  12. 12. @cliquekaila ADVANCED SEARCH COMMANDS • INURL:Links • SITE:ORG • ALLINTITLE:Resource • “Association” • Society OR Association • Did you know social sites like Twitter allow advanced search commands? Marketing Arsenal: Social Media
  13. 13. @cliquekaila TEST IT OUT YOURSELF! • Site:gov “general industry phrase here” • Site:edu “general industry phrase here” • Site:org “general industry phrase here” Find out why authoritative sites link out to sites like yours.
  14. 14. @cliquekaila TEST IT OUT YOURSELF!
  15. 15. @cliquekaila LINKS FOR CONVERSIONS Associations This site drives conversions & rankings! DA 59 PR 7 Zack Jones Marketing Arsenal: Direct Marketing Criminal Justice keywords
  16. 16. Tactic Links to 404 Pages & Link Checker 27 Broken Links DA 75 PR 7 Live in 1 Week @cliquekaila BROKEN LINKS
  17. 17. Use a link checker such as Check My Links on a page to see if there are broken links. BROKEN LINK CHECKER @cliquekaila
  18. 18. @cliquekaila LINKS FOR TRAFFIC Scholarships This site drives traffic! DA 83 PR 5 Andy Franco
  19. 19. • Measure referral traffic • Look at conversion data too • Multiple date ranges • Review quarterly • Look for patterns MEASURE, MEASURE, MEASURE! @cliquekaila
  20. 20. TOOLS @cliquekaila
  21. 21. TOOLS @cliquekaila • Regular ol’ Google search • Link Clump • Google Alerts • Authority Labs • Raven Tools • HARO • Link Prospector (Citation Labs) • Netpeak Checker
  23. 23. QUESTIONS? Contact: 888.476.1881
  24. 24. NEXT WEBINAR… 5 Crucial Content Steps in the Buyer’s Journey that Matter Learn about: • Optimizing content for prospects at different stages of the sales funnel • Identifying and filling content gaps • Leveraging the potential of satisfied, repeat customers to earn links • Real world case studies • Tools and resources Register: 8May 11am PDT 2pm EDT Paul Gustafson President, TDA Group