IREM Phoenix - Content Marketing is the NEW Marketing
www.verticalmeasures.comCONTENT MARKETING IS THE NEWMARKETING!Arnie Kuenn, President, Vertical Measures@ArnieK
ABOUT YOUR PRESENTER…• President of Vertical Measures –A Search, Social & Content Marketing Agency• Instructor for the Content Marketing Institute &Online Marketing Institute• Been an Internet marketer longer than Google hasexisted.
WHAT IS CONTENT MARKETING?• Content marketing is the art of providing relevant,valuable content to your customers without selling orinterrupting them.• Instead of pitching your products or services, you aredelivering information that makes your prospectsmore informed before they buy.• If you deliver consistent, ongoing valuableinformation to your prospects, they ultimately rewardyou with their business and loyalty.
THIS IS NOT A 30 DAY R.O.I.BUT THE LONG-TERM PAYOFFSCAN BE HUGE
ACHIEVING SUCCESS IS A CONTINUOUS,PLANNED OUT PROCESS
DEVELOP YOUR STRATEGY - SUMMARY• Strategy will evolve through the whole process• Why are you creating the content you are creating?• Who is your audience?• What types of content will you create?• Who will create your content?• When will you develop your content?• What does success look like?
HOW IMPORTANT IS SEARCH?of all consumers use searchprior to making a purchaseSource: GroupMof searchers conduct non-branded queriesof buyers click on organiclinks vs the sponsored ads
START YOUR RESEARCH HERE!http://www.verticalmeasures.com/content/content-brainstorming-tools-for-2013/
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BE LOCAL!• Long tailsearch• Hire localbloggers• Usersubmittedcontent