HOW TO WIN AT SEARCH, SOCIAL &
Arnie Kuenn, President, Vertical Measures
FIRST A FEW QUESTION…
• How many of you could use some more business?
• How many spend money TV, radio or print?
• How many of you already do pay per click (PPC)?
• How many of you already do social media?
• How many of you have heard of SEO?
• How many of you have a blog on your website?
• How many of you believe the Internet can help you
grow your business?
• How many of you researched something on Google
in the last few days?
PAY PER CLICK ADVERTISING
Only 5 to 10%
of people click
here – but can
still pay off.
WHAT IS CONTENT MARKETING?
• Content marketing is the art of providing relevant,
useful content to your customers without selling or
• Instead of pitching your products or services, you are
delivering information that makes your prospects
more informed before they buy.
• If you deliver consistent, valuable information to your
prospects, they ultimately reward you
with their business and loyalty.
THIS IS NOT A 30 DAY R.O.I.
BUT THE LONG-TERM PAYOFFS
CAN BE HUGE
A HUGE OPPORTUNITY TO BEAT THE COMPETITION
Google’s Free Adwords Keyword Tool
THINK LIKE A PUBLISHER!
Image: Google Image Search
BENEFITS OF A BLOG
• Gives you a vehicle to post
• Keeps the search engines
coming back – have 434%
more indexed pages*
• Have 2X as many backlinks*
• Your site gets 55% more
• You have 79% more Twitter