Free Facebook Tactics to Drive Traffic and Conversions


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In this SMX Social Media presentation by Arnie Kuenn, Drew Conrad and Kevin Scholl, Matt McGee moderates as the three panelists discuss the new Facebook timeline integration. This presentation looks at how to drive traffic and conversions through fan pages, viral campaigns and more.

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Free Facebook Tactics to Drive Traffic and Conversions

  1. 1. Facebook Tactics to Drive Traffic & Conversions ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
  2. 2. Twitter: @ArnieKAbout Your Presenter…• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Marketing Services• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing Available on Amazon
  3. 3. Twitter: @ArnieKDevelop Your Facebook Strategy• Why are you creating the content you are creating?• Who is your audience and who are you?• What will you measure?• What is different a year from now?
  4. 4. Twitter: @ArnieKHow Often Should You Post?• The most common complaint from Facebook users is Newsfeed spam• The most popular Facebook Pages post once a day or less.• Posting one to four times per week produces 71% higher user engagement• Focus on quality, not quantity on Facebook.• Only 50% of your posts should be about your content. Businesses that share other content have a higher engagement rate.
  5. 5. Twitter: @ArnieKStrategies for Effective Posts • Post Length: 80 characters or less, 27% more engagement (as high as 65% in some verticals like retail). • URL shorteners: Engagement rates are 3X higher for full length URLs • Action Keywords: Fans follow instructions. Ask them to like, post, comment or tell you something. • Ask questions at the end: 2X higher engagement rate. • Fill in the blank Posts: 9X more comments than other posts. Source: Buddy Media Platform
  6. 6. Twitter: @ArnieKAvoid Complicated Wall Posts Source: Buddy Media Platform, Retail Study
  7. 7. How Do Come UpWith Content Ideas?
  8. 8. Twitter: @ArnieKStart With Keyword Research • Keyword research should be the foundation • What keyword phrases do your customers use? (Analytics) • Use tools like….
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  11. 11. Google Adwords Keyword Tool
  12. 12. Then Do Online Market Research Trending Topics
  13. 13. Question & Answer Sites1618 results
  14. 14. Check Voting Sites
  15. 15. Google’s Discussions in Search
  16. 16. Loads of Content Ideas
  17. 17. Twitter: @ArnieKCreate a Content Calendar• Plan for Monday to be videos, Wednesday featured fans, etc.• This helps you focus when writing and makes planning ahead easier.• Think about tie-ins to holidays, other marketing messaging
  18. 18. Twitter: @ArnieK“People need content that makes them more informed before a purchase. Organizations that provide that info will win.” – Arnie Kuenn, Totally Cool Guy
  19. 19. Twitter: @ArnieKAdditional Resources• 13 Facebook Marketing Tips:
  20. 20. Thank You More Traffic. More Leads. More Business. www.VerticalMeasures.comCopy of these slides? Email: Available on Amazon ;)