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Developing Social Media
Strategies for Cross Platform
Branding
Presented by Kaila Strong
and Kristi Hines
Today’s Hashtag ...
Staggering Statistics
 Social Networks/Blogs account for 1 in every
4 ½ minutes spent online (Nielsen, June,
2010)
 500+...
What is Cross Platform Branding?
Utilizing multiple social networks to listen,
engage and share information about your
pro...
Does Your Brand Need It?
Depends on:
 Demographic
 Content Sharing
 Time Saving
Pros and Cons
 Time Investment
 Rippl...
Learn by Example
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Learn by Example
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Learn by Example
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Learn by Example
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Learn by Example
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Learn by Example
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Learn by Example
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Learn by Example
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Tools to Live By
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Tools to Live By
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Tools to Live By
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Tools to Live By
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Tracking and Analytics
Google Analytics
 Event Tracking
 Traffic Sources
 Social Media Metrics Plugin
Twitter: @cliquek...
Tracking and Analytics
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Remember….
Consistency
 Across
Platforms
 Over time
Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
Remember….
Track Everything
 Google Analytics Event Tracking
 URL Tagging
 Facebook Insights, Bit.ly CTR, 3rd party too...
Q & A
Contact Kaila or Kristi
@cliquekaila @kikolani
socialmedia@verticalmeasures.com
602-314-3462 (direct)
www.VerticalMe...
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Developing social media strategies for cross platform branding

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Learn how to better manage your cross platform branding with these insightful tips and tools presented by VM employee Kaila Strong and hosted by VM-er Kristi Hines.

Published in: Technology, Business
  • Good point about tracking, I need to execute on that yesterday. I have a hunch that maybe 1% of people (or less) actually track, but of the people who are successful, 100% track. Just a hunch.
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Developing social media strategies for cross platform branding

  1. 1. Developing Social Media Strategies for Cross Platform Branding Presented by Kaila Strong and Kristi Hines Today’s Hashtag = #SMWithVM @cliquekaila @kikolani @VerticalMeasure
  2. 2. Staggering Statistics  Social Networks/Blogs account for 1 in every 4 ½ minutes spent online (Nielsen, June, 2010)  500+ social networking sites, 200+ over 15,000 active users (Wikipedia)  66% more time spent on social and blog sites than 1 year ago: 6 hours vs. 3 ½ hours in 09. (Nielsen, June, 2010)  “Joiners” grew 8% in the past year. (Forrester Social Technographics Ladder) Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  3. 3. What is Cross Platform Branding? Utilizing multiple social networks to listen, engage and share information about your products, services, and brand. Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  4. 4. Does Your Brand Need It? Depends on:  Demographic  Content Sharing  Time Saving Pros and Cons  Time Investment  Ripple Effect Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  5. 5. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  6. 6. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  7. 7. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  8. 8. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  9. 9. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  10. 10. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  11. 11. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  12. 12. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  13. 13. Tools to Live By Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  14. 14. Tools to Live By Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  15. 15. Tools to Live By Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  16. 16. Tools to Live By Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  17. 17. Tracking and Analytics Google Analytics  Event Tracking  Traffic Sources  Social Media Metrics Plugin Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  18. 18. Tracking and Analytics Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  19. 19. Remember…. Consistency  Across Platforms  Over time Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  20. 20. Remember…. Track Everything  Google Analytics Event Tracking  URL Tagging  Facebook Insights, Bit.ly CTR, 3rd party tools Don’t be afraid  Admit mistakes and move on  Switch up messaging if needed Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  21. 21. Q & A Contact Kaila or Kristi @cliquekaila @kikolani socialmedia@verticalmeasures.com 602-314-3462 (direct) www.VerticalMeasures.com Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM

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