Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation
“Shaking Hands for the Future”
APSA Training Expo
Mike Huber, Vice President Client Services,
Vertical Measures - @mjhuber
• What is an online reputation?
• Why is it important?
• Building a positive online reputation.
What sites to use
What tools to use
Things to avoid
How to make your profile more robust
• Using your online profile in a job search
ABOUT YOUR PRESENTER…
• Vice President of Client Services at Vertical Measures –
A Search, Social & Content Marketing Agency
• 25 Years of Advertising and Marketing Experience
• Have been an Internet marketer longer than Google has
Have you ever hired anyone?
Do you have a Facebook, Linkedin, Google+,
Done a search for yourself online?
Done an online job search or helped others
with their job search?
Done a search for a potential hire or
Search for ME!
What did you find?
What would a potential employer think?
What would a potential client/student think?
“It takes many
good deeds to
build a good
only one bad
one to lose it.”
Negative Impact Issues
• Profiles Don’t Match Resume
• You are under a different name
– Maiden Name
– You changed your name
• Different addresses
• Different schools
• Different Degrees
75% of HR professionals are required to search
to do online searches of potential candidates.
Source: Execunet Survey
– Google main search – minimum of 3 pages
86% of recruiters said that a good online
reputation would increase chances of a hire.
Source: PC Recruiter
61% of recruiting managers found the use of
profanity in tweets and posts to have a negative
effect on their hiring decisions.
Source: 2012 Jobvite Survey
First Impressions Matter
– Mug Shots
– Inappropriate Photos
• 300MM a day
– Inappropriate language
– Controversial stances
– Controversial groups
Cleaning up Negative Content
Delete and ask other to Delete
Add more positive
Push it down in the rankings
Beef up your profiles
Other Profile sites and Social Media sites
Steps to Building an Online Reputation
– Think twice before posting
– Delete, Delete, Delete (Ask others to delete)
Buy Your Own Domain Name
Join Social Networks
Optimize Your Presence
Keep Private things Private
Buy Your Own Domain
• If available, buy your ‘name’ domain.
• Create a blog there.
• Put your resume there
– Create a resume site if your job hunting
• Become a thought leader
• Tweet about your posts
• Share on Social Networks
56% of all hiring managers are more impressed
by a candidate’s personal website than any other
personal branding tool.
Join Social Networks
When possible, link to your website
Think of FaceBook with
200 Million Users – January of 2013.
110 Million visitors per month.
Groups - Networking
Features of a Good Profile
Your Headline and Tag Line
Current and Past Work Experience
Skills and Expertise
A Word About All Profiles
Be consistent with your information
Attach a resume when possible
Include a consistent, professional photo
Cross link when possible
A Word About Photos
• Use a professional photo
• Use a consistent photo across all channels
• Always include your professional photo in your
– Same name confusion
– People’s eyes are drawn to photos
– Make searching for you easier and faster
Tools for Your Toolbox
15 Minute Rule
• Do you have 15 minutes a day?
• That’s 75 minutes during a business week.
• That’s all you need to develop and build out
your online web presence.
Top 10 Job Sites By Traffic
Top 5 Job Sites For College Students
• CollegeTopTalent.com - A site focused on helping
students find entry-level jobs and internships.
Create a profile and personal pitch.
• YouTern.com - Connects students to high-impact
mentors and internships.
• Internships.com - World's largest intern
• CareerRookie.com - Post a resume for
internships, entry-level and part-time positions.
• CollegeRecruiter.com - This site features over
100K interships and entry-level jobs.
Think twice before posting
Buy your own vanity URL.
Develop robust profiles on
the main social media site.
Post your resume on the
top job and resume
Publish content regularly.
Monitor your online
Social Media Icons – Zee Que Designbolts.com
Mugshot of the Day – http://www.mcso.org
Anthony Weiner Poster - http://dcbarroco.wordpress.com
Ben Franklin and PT Barnum – Public Domain
All company names, brand names, trademarks and logos are the property
of their respective owners.