AMA Phoenix - Why Every Marketer Needs a Google Plus Strategy


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Social media and Google plus in particular are grabbing all the headlines. Search gets more powerful every year. But how does Google Plus and Google search work together? How do you set up and optimize Google Plus for your organization? How do you get traffic from both search and social media?

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AMA Phoenix - Why Every Marketer Needs a Google Plus Strategy

  1. 1. Why Every Marketer Needs a Google+ Strategy ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
  2. 2. Twitter: @ArnieKAbout Your Presenter…
  3. 3. Twitter: @ArnieK
  4. 4. Twitter: @ArnieKWhat is Google Plus?• Google’s answer to Facebook?• Google’s way to personalize search?• A way to learn even more about you?• Another revenue stream for Google?
  5. 5. Twitter: @ArnieKA Focus on Business
  6. 6. Twitter: @ArnieKOff to a Great Start… 90M people joined 3.7B photos uploaded 1M sites added the +1 button 5B +1 impressions/day
  7. 7. Twitter: @ArnieKBut is there Engagement? Users spent just 3.3 minutes on Google+ in January (2012) compared to 7.5 hours for Facebook, according to a new comScore report.
  8. 8. Twitter: @ArnieKGoogle Plus – for Your Business In the real world, people interact with businesses every day. Google+ wants to bring those relationships online.
  9. 9. Twitter: @ArnieKWhy Have a Google+ Business Page? • Google+ personal profiles are for people only • Follower circles & targeted messaging • Direct interaction with fans • Multiple administrators • More real estate in search results • Video chat capability via Hangouts business-pages
  10. 10. Twitter: @ArnieKGoogle Plus Your World? Your +1’s will reach not only the 90 million users of Google+, but the billion people who search on Google everyday
  11. 11. Twitter: @ArnieKGetting Started
  12. 12. Twitter: @ArnieKBring Google+ to Your Website
  13. 13. Twitter: @ArnieKDirect Connect• A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals Google uses to understand your pages relevancy and popularity.
  14. 14. Twitter: @ArnieKGoogle+ Best Practices• Optimize your Google+ Profile• Get Verified• Confirm Authorship• Create Great Content & Share It - to-optimize-your-business-google-plus-profile/ -
  15. 15. Twitter: @ArnieK+1 Button: Opportunity For Businesses More Traffic - personalized annotations to increase CTR. Better Traffic - search traffic is better qualified when the site has been recommended by a friend or contact
  16. 16. Twitter: @ArnieKEncouraging Google +1 Votes• Place +1 Buttons on Every Page of Your Website• Link to your Social Profiles in Your Email Signature• Message About Sharing Your Link via LinkedIn, Twitter & Facebook
  17. 17. Twitter: @ArnieKBuild Your Audience•••
  18. 18. Twitter: @ArnieKBuilding Advocacy• Try sharing every 4 hours, remember different time zones• Actively comment, creating a ‘serendipity’ feel to your stream• Always ask questions, elicit feedback and input from others• Jump in to conversations and contribute something of value• Hangout!• Test, test, test – see what works best for your business
  19. 19. Twitter: @ArnieKRipples: Watch How Posts Get Shared
  20. 20. Twitter: @ArnieK
  21. 21. Twitter: @ArnieKWhy Focus on Search? • 93% of all buyers online or in stores use search prior to making a purchase • 86% of searchers conduct non-branded queries. • 94% of buyers click on organic links versus 6% on paid links for branded queries. Sources: GroupM, Did-it, Enquiro, and Eyetools.
  22. 22. Twitter: @ArnieKUniversal Search Results 61% of all search results
  23. 23. Twitter: @ArnieKStart With Keyword Research • Keyword research should be the foundation • What keyword phrases do your customers use? (Analytics) • Use tools like….
  24. 24. Twitter:
  25. 25. Twitter:
  26. 26. Twitter: @ArnieK1618 results
  27. 27. Twitter: @ArnieKContent Ideas in a Spreadsheet
  28. 28. Twitter: @ArnieKLong Tail is the Key!
  29. 29. Twitter: @ArnieKBenefits of a Corporate Blog• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back – have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers* *Hubspot
  30. 30. Twitter: @ArnieK Q & A?More Traffic. More Leads. More Business. Contact: 888-476-1881