Chouinard/Patagonia Leadership Case Study

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A look at the core leadership philosophies of Patagonia founder, Yvon Chouinard, that have made the company successful and in turn helped change the world

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Chouinard/Patagonia Leadership Case Study

  1. 1. let my people go on yvon chouinard surfing
  2. 2. let my career people lead go play surfing
  3. 3. my career
  4. 4. climber blacksmith environmentalist surfer fly fisherman kayaker business owner father YVON THEN
  5. 5. 270+ million in sales 1,000 employees Fortune’s 100 best companies 1% for the planet YVON NOW
  6. 6. people lead
  7. 7. culture nature actions products INTEGRITY
  8. 8. employees product line utility consumers AUTHENTICITY
  9. 9. question process products quality SIMPLICITY
  10. 10. values influencer action solutions TRANSPARENCY
  11. 11. holistic employees partners consumers COMMUNITY
  12. 12. go play
  13. 13. we are our core consumer.

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