Seamless Travel across the Atlantic area Regions using sustainable TransportThe Future of IntegraSpain & PortugalLa Rochel...
• CIVINET Spain & Portugal has been in charge of promoting Integra within theIberian peninsula.• In a first step CIVINET h...
The Future of IntegraSpain & Portugal
The Future of IntegraSpain & PortugalWhich is the current context in Spain/Portugal?•Lack of resources in public administr...
The Future of IntegraSpain & PortugalWhy are cities interested in joining Integra?•Integra is an attractive initiative as ...
What could be the main barriers for Integra tobe accepted?•Uncertainty about the costs and obligations of being a member.•...
The Future of IntegraSpain & PortugalWhat should be the main actions to overcomethe barriers?•Definition of a complete a c...
The Future of IntegraSpain & PortugalIntegra Promotion : a Real example in Spain
Thanks for your attention!!The Future of IntegraSpain & Portugal
Thanks for your attention!!The Future of IntegraSpain & Portugal
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Integra in Spain and Portugal EN Orestes Cendrero aso ctl

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point sur le réseau Integra et les perspectives en Espagne et au Portugal

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Integra in Spain and Portugal EN Orestes Cendrero aso ctl

  1. 1. Seamless Travel across the Atlantic area Regions using sustainable TransportThe Future of IntegraSpain & PortugalLa Rochelle, 23 May 2013
  2. 2. • CIVINET Spain & Portugal has been in charge of promoting Integra within theIberian peninsula.• In a first step CIVINET has contacted its city members to let them know Integra.• As a result several cities that have signed the Integra letter of commitment:o Spain : Huesca, Sabadell, Palencia, Ponferrada, Pamplona, Madrid, Irún, Leon,Murcia, San Sebastian-Donostia, Burgos and Santander.o Portugal: Lisboa, Águeda, Entroncamento, Torres Vedras, Medio Tajo, Alcanena,Funchal and Zezere.There are also transport & technologic organizations, which are supporting Integra(CIVINET, DBUS, Oramix, Public Transports of Portugal).The Future of IntegraSpain & PortugalCurrent situation
  3. 3. The Future of IntegraSpain & Portugal
  4. 4. The Future of IntegraSpain & PortugalWhich is the current context in Spain/Portugal?•Lack of resources in public administrations (municipalities) – (W/O)•Important weight of tourism in the national/local economies (S)•Localized tourism fluxes (Algarve, Mediterranean Coast, Andalucia) –(W/O)•Price and transport fee (low-cost companies) reduction (S)•Cooperation and association between cities required. (O)•Lack of standardized information on transport (O)•Lack of global and popular transport information sites (O)
  5. 5. The Future of IntegraSpain & PortugalWhy are cities interested in joining Integra?•Integra is an attractive initiative as it proposes a concept of making acity/town known from a sustainable and modern point of view atEuropean level.•It places some non well-know small-medium size cities on the map(Ex. Ryanair)•It incentives working together in order to attract stable tourism inwider areas•Integra provides the tools to build an standardized tourism &transport information to the visitor.
  6. 6. What could be the main barriers for Integra tobe accepted?•Uncertainty about the costs and obligations of being a member.•For cities which have invested in tourism resources and, as a result, can offer detailedtourism information (advanced websites, booking services on-line, popular socialnetwork sites, apps) Integra could not be the solution.•Diversity of national/European networks with similar goals•For well-known touristic destinations Integra could imply a loss of their differentialcharacteristics as they are compared to other spots. (Demand-split)•Initial inconsistency of the journey planner which could lead to a lack of confidence inthe local information provided by members.The Future of IntegraSpain & Portugal
  7. 7. The Future of IntegraSpain & PortugalWhat should be the main actions to overcomethe barriers?•Definition of a complete a clear list of responsibilities to be developed by members.•Promotion of Integra not as a rival but as a complementary tool to existing local tourism& transport information utilities.•Integration and cooperation with existing national/European networks. Support bynational public bodies and transport & tourism lobbies.•Further development and widespread usage of the Integra on-line resources (Integraportal – facebook – social networks).•Establish a clear and remarkable difference between Integra cities and non-integracities.
  8. 8. The Future of IntegraSpain & PortugalIntegra Promotion : a Real example in Spain
  9. 9. Thanks for your attention!!The Future of IntegraSpain & Portugal
  10. 10. Thanks for your attention!!The Future of IntegraSpain & Portugal

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