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Relaxed mobility

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Research Forum on Inclusive Mobility 2009 in Vienna, Austria. The presentation looks at opportunities for implicit communication in orientation design for public transport.

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Relaxed mobility

  1. 1. Relaxed mobility Veronika Egger is-design GmbH, IIID, design for all International Institute for Information Design Forschungsforum Mobilität, 21.10.2009, Wien
  2. 2. 1. How can we best incorporate all senses and experience in the design? 2. How can we improve the design process? Forschungsforum Mobilität, 21.10.2009, Wien
  3. 3. Interaction Information Environment Experiences User experience Expetations Decisions Design Quality Forschungsforum Mobilität, 21.10.2009, Wien
  4. 4. Knowledge Event Perception Experience A B C D Understanding Decision Action/reaction C2 B A D C Forschungsforum Mobilität, 21.10.2009, Wien
  5. 5. Perception Forschungsforum Mobilität, 21.10.2009, Wien
  6. 6. Perception - Sensory perception - Attention - First impressions (good/bad, pleasant/unpleasant) - Evaluation (important/unimportant, recognising patterns) Forschungsforum Mobilität, 21.10.2009, Wien
  7. 7. Information other senses 10% sehen, hören, hearing tasten 15% rational/controlled/ conscious vision 75% emotional/not controlled/ subconscious Information? Forschungsforum Mobilität, 21.10.2009, Wien
  8. 8. Sensory map rational/controlled/ conscious see close remote feel hear move taste smell emotional/not contolled/ subconscious Forschungsforum Mobilität, 21.10.2009, Wien
  9. 9. What we use rational/controlled/ in design conscious What we are missing see close remote feel hear move taste smell emotional/not contolled/ subconscious Forschungsforum Mobilität, 21.10.2009, Wien
  10. 10. Moving perception rational/controlled/ threshold through conscious design see feel hear close remote move smell taste emotional/not contolled/ subconscious Forschungsforum Mobilität, 21.10.2009, Wien
  11. 11. Vision - Clear image of our environment - Is dominant for conscious, intellectual pattern recognition, decisions, orientation - Is dominant for movement and balance - Changes in light intensity are connected to spatial/temporal impressions (day/night, inside/outside) Forschungsforum Mobilität, 21.10.2009, Wien
  12. 12. Hearing - We trust our ears more than our eyes - In case of a dissonance between hearing and vision the ear always wins - Not hearing or not understanding an announcement causes more stress than overlooking visual information - Changes in sound are connected to emotions (loud/quiet, urgency/calming) Forschungsforum Mobilität, 21.10.2009, Wien
  13. 13. Feeling - Touch receptors in the feet provide information about the composition and inclide of the floor - Tactile elements are information - Haptic properties tell stories about a surface - Feel the environment: temperature, air movement Forschungsforum Mobilität, 21.10.2009, Wien
  14. 14. Feeling AND seeing Farbveränderung Neigung Colour change Oberflächenbeschaffenheit Tactile system surface quality Forschungsforum Mobilität, 21.10.2009, Wien Creative Industries Styria, 30. 3. 2009
  15. 15. Feeling AND seeing colour change slant surface quality Forschungsforum Mobilität, 21.10.2009, Wien Creative Industries Styria, 30. 3. 2009
  16. 16. Feeling AND seeing Forschungsforum Mobilität, 21.10.2009, Wien Creative Industries Styria, 30. 3. 2009
  17. 17. Feeling, seeing, hearing use physical properties of the screen to provide tactile information Forschungsforum Mobilität, 21.10.2009, Wien Creative Industries Styria, 30. 3. 2009
  18. 18. Smell - Follow your nose – orientation by smell - Can evoke strong emotions - Normally we consciously take notice only of very positive or very negative smells Forschungsforum Mobilität, 21.10.2009, Wien
  19. 19. Experience Forschungsforum Mobilität, 21.10.2009, Wien
  20. 20. Experience - Intellectual comparison with similar experiences makes it easier to understand a new situation. - Body memory: remembering sensory experiences Forschungsforum Mobilität, 21.10.2009, Wien
  21. 21. Experience and information define expectations Information personal Expectation experience Event: Uncertainty, losing control stress Forschungsforum Mobilität, 21.10.2009, Wien
  22. 22. Does more or better information increase expectations? - In connection with little experience the expectations could be too high Forschungsforum Mobilität, 21.10.2009, Wien
  23. 23. Information 1910 Forschungsforum Mobilität, 21.10.2009, Wien
  24. 24. Information 2010 Forschungsforum Mobilität, 21.10.2009, Wien
  25. 25. http://www.smrt.co.kr/Train/Subwaymap/Eng/Subwaymap.jsp Forschungsforum Mobilität, 21.10.2009, Wien
  26. 26. Forschungsforum Mobilität, 21.10.2009, Wien
  27. 27. Little excursion: control We prefer what we think we can control David Ropiek, Risk Consultant (Psychology Today) Forschungsforum Mobilität, 21.10.2009, Wien
  28. 28. Even if objectively this is more risky or not an advantage. „I can actively influence what‘s happening“ Forschungsforum Mobilität, 21.10.2009, Wien
  29. 29. Situations I am passively exposed to cause a heightened sense of stress. Announcements, running text (I can‘t re-visit, if I haven‘t heard/seen it, it‘s gone) Forschungsforum Mobilität, 21.10.2009, Wien
  30. 30. Loss of control makes people communicate When things don‘t go according to plan, a bus full of people suddenly start talking to each other. Forschungsforum Mobilität, 21.10.2009, Wien
  31. 31. Road traffic: built-in perceived risk increases attention. Lessens for public transport? Forschungsforum Mobilität, 21.10.2009, Wien
  32. 32. Understanding Forschungsforum Mobilität, 21.10.2009, Wien
  33. 33. Understanding/recognition - Remembered experiences - Learned patterns and concepts (i.e. writing, sounds, surfaces) - Intuitive understanding/recognition as body memory - intuitive understanding of natural patterns (i.e. loud=urgent) Forschungsforum Mobilität, 21.10.2009, Wien
  34. 34. Legible buildings - Objects in the environment influence orientation behaviour – the largest object is the building itself - Users should be able to comprehend the building - Less signage and explanation, more implicitness (natural ractions) Forschungsforum Mobilität, 21.10.2009, Wien
  35. 35. Talking objects - Design should confirm expectations, an object should signal - Interaction is based on perceivable properties of the object - Signals to use natural patterns Forschungsforum Mobilität, 21.10.2009, Wien
  36. 36. I am an entrance I am heavy/light, open into the building, open I am a pane automatically .. of glass Schindler Award 2.7.2009, Wien
  37. 37. User experience Authenticity, harmony, aesthetics Atmosphere, consistency Look Feel interaction with environment Usability Functionality, predictability, usability, intellectual understanding Forschungsforum Mobilität, 21.10.2009, Wien
  38. 38. Improve user experience - Incorporating all senses - Use natural patterns Forschungsforum Mobilität, 21.10.2009, Wien
  39. 39. A „nudge“ in the right direction - It „feels right“ - Use gradual/sudden change to convey meaning - Use familiarity with object properties Forschungsforum Mobilität, 21.10.2009, Wien
  40. 40. From bi-sensory to multi-sensory principle - Don‘t focus on sensory deficits - Learn from sensory abilities of users Forschungsforum Mobilität, 21.10.2009, Wien
  41. 41. User Experience Design II „implicit communication“ for mobility, orientation and architecture Look Look Feel Implicit Feel comm. Usability Usability Forschungsforum Mobilität, 21.10.2009, Wien
  42. 42. Design process to reflect complexity 1. Early involvement of all key players: Users/custoemrs, organisation/provider, data and information services, architecture, maintenance ... 2. Interdisciplinary team 3. Joint definition of success criteria Forschungsforum Mobilität, 21.10.2009, Wien
  43. 43. Why define succes criteria? - The impact of design can be evaluated and measured – in terms of usability and monetary costs - Design as an integral part of the quality indicators of an organisation extends and ensures ownership Forschungsforum Mobilität, 21.10.2009, Wien
  44. 44. A guided, non-linear process User experience Accessability Performance criteria Key players Context Content Concept The company/ The team the organisation Design Technical briefing Framework Product/Service Forschungsforum Mobilität, 21.10.2009, Wien
  45. 45. Intuitive usability and measurable quality deliver an important contribution towards relaxed mobility – for users and providers Thank you. International Institute for Information Design Forschungsforum Mobilität, 21.10.2009, Wien
  46. 46. References: - E. Avineri - G.W. Evans / J. M. McCoy - K. Lynch - H. Monderman - P. Natterer - D. Norman - G. Pezzulo / C. Castlefranchi - M. Szalavitz - J. Wiseman - and many more colleagues Please write to me at veronika.egger@isdesign.at for any further information. Forschungsforum Mobilität, 21.10.2009, Wien

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