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Introduction to Material Design - Google

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Material design is a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.
● It was inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.

Published in: Design, Internet
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Introduction to Material Design - Google

  1. Introduction to material design Melissa Powel (Google UX) Verónica Traynor Octubre 2015. Google, buenos aires.
  2. What is material design? google.com/design
  3. What is material design? ● Material design is a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science. ● It was inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic. Source: https://www.google.com/design/spec/
  4. Tangible: material is a metaphor ● Surfaces and edges of the material provide visual cues that are grounded in reality. ● The use of familiar tactile attributes helps users quickly understand affordances. Source: https://www.google.com/design/spec/
  5. Print-like Design: bold, graphic & intentional ● Typography, grids, space, scale, color, and use of imagery do far more than please the eye, they create hierarchy, meaning, and focus. ● Deliberate choices and intentional white space create a bold and graphic interface. Source: https://www.google.com/design/spec/
  6. Motion provides meaning ● Motion respects and reinforces the user as the prime mover. ● Motion is meaningful and appropriate, serving to focus attention and maintain continuity. ● Feedback is subtle yet clear. ● Transitions are efficient yet coherent. Source: https://www.google.com/design/spec/
  7. Improved UX = Improved ROI
  8. Material design does NOT mean copy Google design How to maintain your unique flavor
  9. CRANE AIR | Reference: https://design.google.com/articles/expressing-brand-in-material/
  10. PESTO | Reference: https://design.google.com/articles/expressing-brand-in-material/
  11. ABISCO | Reference: https://design.google.com/articles/expressing-brand-in-material/
  12. Shrine | Reference: https://design.google.com/articles/expressing-brand-in-material/
  13. Main components
  14. FLOATING ACTION BUTTON
  15. ● A floating action button represents the primary action in an application. ● They are distinguished by a circled icon floating above the UI . ● Not every screen needs a floating action button. Source: https://www.google.com/design/spec/ FAB: FLOATING ACTION BUTTON
  16. DO
  17. DON´T
  18. CARDS
  19. ● A card is a piece of paper with unique related data that serves as an entry point to more detailed information. ● For example, a card could contain a photo, text, and a link about a single subject, a collection, rich content or interaction, such as +1 buttons or comments. Source: https://www.google.com/design/spec/ CARDS
  20. DO
  21. DON´T
  22. TILES
  23. ● A tab provides the affordance for displaying grouped content. ● Use tabs to organize content at a high level, for example, presenting different sections of a newspaper. Source: https://www.google.com/design/spec/ TABS
  24. DO
  25. DON´T
  26. DON´T
  27. Introduction to material design Melissa Powel (Google UX) Verónica Traynor Octubre 2015. Google, buenos aires.

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