Helping Patients Regulate Their INR       Helping Warfarin Patients Better             www.INRTracker.com             Regu...
Mission According to the New England Journal of Medicine, in 2009 there were nearly 100,000 adverse drug events (ADE) in U...
Problem • Warfarin requires patients to have several tests (INR’s) each month to   monitor the drugs function within the b...
Solution / Assumptions • Solution     – Provide patients with an at-home drug and dietary       management system to bette...
Target Market • Warfarin is the most commonly prescribed oral   anticoagulant medicine on the market3 and has been in   us...
Current Product We built a minimum viability product to test and  de-risk our assumptions Our current features enable pati...
Milestones • Formed a solid team with     complementary skills           User base as of                                  ...
Financials We take pride in being a lean startup. Total  startup costs of INR Tracker:   Helping Patients Date     Expense...
Competition                                  3quibits   Vitamin K Tracker   Dr Gourmet    INR TrackerOnline Tools         ...
Future Product Features Additional Website Features   Mobile & Social • Premium paid membership     • Mobile apps to log f...
Team                    Veronica Coulombe | Co-Founder & CEO                        B.A. in Womens & Gender Studies from R...
Thank You Thank you for taking the time to view this   presentation! Please contact us if youRegulate Their INR   Helping ...
Citations 1.   Budnitz, Daniel. New England Journal of Medicine, "Emergency Hospitalizations      for Adverse Drug Events ...
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INR Tracker Deck

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INR Tracker Deck

  1. 1. Helping Patients Regulate Their INR Helping Warfarin Patients Better www.INRTracker.com Regulate Their INRVeronica Coulombe Pavan Katepalli Presented by: Veronica Coulombe & Pavan KatepalliCo-founder & CEO Co-founder & CTO Veronica.Coulombe@inrtracker.com | Pavan.Katepalli@inrtracker.comVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012, INR Tracker, www.INRTracker.com © Copyright 2012 | www.INRTracker.com
  2. 2. Mission According to the New England Journal of Medicine, in 2009 there were nearly 100,000 adverse drug events (ADE) in U.S. impacting adults ages 65 years and older. Helping Patients Regulate Their INR Warfarin was the number one medication responsible for those ADE’s, having caused roughly the same number of www.INRTracker.com hospitalizations as the other top three drugs combined.1 INR Tracker strives to provide patients with the necessary tools and support to better manage theirVeronica Coulombe Warfarin treatment Pavan KatepalliCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  3. 3. Problem • Warfarin requires patients to have several tests (INR’s) each month to monitor the drugs function within the body. This burden on the patient can result in: – Increased medical costs – Reduced quality of life (e.g. lifestyle restrictions and increased bleeding risk) Helping Patients Regulate Their INR – Patient dissatisfaction (e.g. inconsistent INR’s) – Discontinuation of highly-efficacious therapy2 • Patients taking Warfarin have a difficult time managing the drug due to its www.INRTracker.com inherent volatility. Warfarin interacts with: – Food – Prescription medicines – Over-the-counter medicines – Exercise – Weather – CoulombeVeronicaMenstruation Pavan Katepalli – And more…Co-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  4. 4. Solution / Assumptions • Solution – Provide patients with an at-home drug and dietary management system to better handle their Warfarin treatment and obtain a consistent INR • Helping Patients Assumptions Regulate Their INR – Patients want a tool to help them record their Warfarin treatment history www.INRTracker.com – Patients want a tool to help them manage their dietary needs in conjunction with their Warfarin therapy – Patients are willing to give effort to repeatedly record their treatment history – CoulombeVeronicaDocumenting their treatment history Katepalli decrease Pavan will helpCo-founder &burden of being on Warfarin by reducing doctor visits the CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  5. 5. Target Market • Warfarin is the most commonly prescribed oral anticoagulant medicine on the market3 and has been in use since 1954 • Helping Patients Regulate Their INR Roughly 2 million people take Warfarin each year in the United States alone. It is prescribed to patients who are at risk of developing blood clots. These conditions include: www.INRTracker.com – Atrial fibrillation – Recurrent strokes – Deep venous thrombosis – Pulmonary embolismVeronicaHeart valve replacement4 – Coulombe Pavan KatepalliCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  6. 6. Current Product We built a minimum viability product to test and de-risk our assumptions Our current features enable patients to Helping Patients Regulate Their INR document: – INR readings – Doctor appointments – Drug dosages, missed dosages, extra dosages – Exercise – Weight www.INRTracker.com – Additional custom notes – The Vitamin K in 7,906 foods from the USDA’s food database – Alcohol intakeVeronica Coulombe documentation on Patients can view the above their personal color-coded calendar & via Pavan KatepalliCo-founder & CEO reports. Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  7. 7. Milestones • Formed a solid team with complementary skills User base as of April 25, 2012 • Completed core Helping Patients Regulate Their INR functionality of website within 2 months of U.S. conception Canada • Acquired users www.INRTracker.com U.K. India immediately upon launch via organic methods • Continued user growthVeronica Coulombe Pavan Katepalli with repeat usersCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  8. 8. Financials We take pride in being a lean startup. Total startup costs of INR Tracker: Helping Patients Date Expense Regulate Their INR CostDomain name 3/22/2012 $10Hosting www.INRTracker.com already existed $0PHP scripts 3/25/2012 $65SEO software already existed $0Veronica Coulombe Total Pavan Katepalli $75Co-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  9. 9. Competition 3quibits Vitamin K Tracker Dr Gourmet INR TrackerOnline Tools    Apps    soonRecord INR history    Record Doctors Appointments     Helping Patients Regulate Their INRRecord Drug DosagesRecord Missed Dosages        Record Extra Dosages    Record Weight    Record Exercise    Record WeatherCustom Reports www.INRTracker.com       soon Email Reminders    soonTrack Vitamin K in Single Foods    Track Vitamin C in Single Foods    Track Vitamin E in Single Foods    Create Custom Meals    soonFind PremadeCoulombeVeronica Recipes   Pavan Katepalli  soonAllows Social Communication    soonCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  10. 10. Future Product Features Additional Website Features Mobile & Social • Premium paid membership • Mobile apps to log food, check • Better reporting & nutrient food database, and see overall Helping Patients Regulate Their INR tracking calendar • Text message alerts • Social Network consisting of • Email reminders support www.INRTracker.com badges, user groups, Q&A, • Weather & menstruation written articles, user logger submitted meals • Ability to create custom • Better doctor patient meals and find pre madeVeronica Coulombe communication, articles Pavan Katepalli mealsCo-founder & CEO written by doctors & Co-founder & CTOVeronica.Coulombe@inrtracker.com nutritionists Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  11. 11. Team Veronica Coulombe | Co-Founder & CEO B.A. in Womens & Gender Studies from Rutgers University. Self taught front-end developer with technical skills including: Dreamweaver, Photoshop, Microsoft Office 2007, XML, HTML, PHP, CSS. Designed the UI and was integral in the product development, marketing, and branding for INR Tracker. Helping Patients Regulate Their INR In 2011 I found out the hard way that I have a genetic blood clotting disorder called Factor V Leiden. As a patient of Warfarin, I quickly discovered how difficult of a drug it is to manage. INR Tracker is designed for people like me to better deal with the treatment process. Learn more about me: Linked In www.INRTracker.com Pavan Katepalli | Co-Founder & CTO B.A. in Mathematics from Rutgers University. Self taught back-end developer with technical skills including: PHP, MySQL, jQuery, phpMyAdmin. Built a MVP in 2 months from conception and was crucial in the product development and marketing for INR Tracker.Veronica CoulombeHad a past startup that grew to 300+Pavan Katepallipress on Web Pro News. users and receivedCo-founder & CEO Learn more about me: Linked In | Blog Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  12. 12. Thank You Thank you for taking the time to view this presentation! Please contact us if youRegulate Their INR Helping Patients have any questions. Veronica Coulombe, CEO www.INRTracker.com Veronica.Coulombe@inrtracker.com Pavan Katepalli, CTO Pavan.Katepalli@inrtracker.comVeronica Coulombe Pavan KatepalliCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com
  13. 13. Citations 1. Budnitz, Daniel. New England Journal of Medicine, "Emergency Hospitalizations for Adverse Drug Events in Older Americans." Last modified November 24, 2011. Accessed April 24, 2012. http://www.nejm.org/doi/full/10.1056/NEJMsa1103053. 2. University of Pennsylvania School of Medicine , "Genotyped Guided Dosing of Helping Patients Regulate Their INR Warfarin Clinical Trial Funding Opportunity - Central Laboratory RFP." Last modified July 16, 2008. Accessed April 24, 2012. http://rt5.cceb.med.upenn.edu/warfdcc/WARF-1_pg5.html. 3. IMS Institute for Healthcare Informatics, "The Use of Medicines in the United States: Review of 2011, Top Medicines by Prescriptions." Last modified February www.INRTracker.com 17, 2012. Accessed April 24, 2012. http://www.imshealth.com/ims/Global/Content/Insights/IMS Institute for Healthcare Informatics/IHII_Medicines_in_U.S_Report_2011.pdf. 4. University of Wisconsin, Madison, "Pharmaceuticals in Historical Context, Warfarin: A Chapter in International Standardization of Therapeutic Practices beyond a Commercialized Drug." Last modified October 22-23, 2010. Accessed April 24, 2012.Veronica Coulombe Pavan Katepalli http://www.pharmacy.wisc.edu/sites/default/files/private/american-institute- history-pharmacy/AIHPconf2010.pdf.Co-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2012 | www.INRTracker.com

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