Secrets of internet marketing with social media


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Secrets of internet marketing with social media

  1. 1. The Secrets of Internet Marketing with Social Media By Courtenay Pitcher, B.A. The Original Lava Marketing Co .
  2. 2. What is social media? <ul><li>Most of it is free </li></ul><ul><li>Share links </li></ul><ul><li>Share photos </li></ul><ul><li>Share articles </li></ul><ul><li>Share video </li></ul><ul><li>Share conversations </li></ul>
  3. 3. Top Types of Social Media <ul><li>*Twitter – </li></ul><ul><li>*LinkedIn – </li></ul><ul><li>*Facebook – </li></ul><ul><li>*Blogs – Wordpress, Typepad, Blogger </li></ul><ul><li>YouTube </li></ul>
  4. 4. Other forms of social media
  5. 5. Source:
  6. 6. Advantage of social media <ul><li>Most is free or low cost </li></ul><ul><li>Access to tons of information </li></ul><ul><li>Access to larger markets </li></ul><ul><li>Access to media </li></ul><ul><li>Access to decision-makers </li></ul><ul><li>Build credibility, raise your profile </li></ul><ul><li>Gain advocates, supporters, followers, $ </li></ul>
  7. 7. Source:
  8. 8. Challenges of Social Media <ul><li>Time consuming </li></ul><ul><li>Not sure where to start </li></ul><ul><li>Concerns about privacy </li></ul><ul><li>Technical – computer-oriented </li></ul><ul><li>“It’s just for young people” mentality </li></ul>
  9. 10. Social media uses? <ul><li>When it comes to social media, I’m most fearful about: </li></ul><ul><li>__________________________________ </li></ul><ul><li>Here is one way to possibly overcome my fear: </li></ul><ul><li>__________________________________ </li></ul><ul><li>I think that social media can best serve me: </li></ul><ul><li>__________________________________ </li></ul>
  10. 11. LinkedIn Stats <ul><li>The largest online business network with over 1 million new members joining each month </li></ul><ul><li>96% join from an invitation </li></ul><ul><li>LI Facilitates 30,000 referrals each month </li></ul><ul><li>LI gives you access to 50,300 professionals </li></ul><ul><li>Users accept 83% of referrals – they trust the system </li></ul><ul><li>LI neither exposes your contacts in searches nor creates auto links based on email </li></ul><ul><li>Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar </li></ul>
  11. 12. Post your resume > Edit Profile
  12. 13. Contacts > Add Connections
  13. 14. Groups > Create A Group
  14. 15. Profile > Recommendations
  15. 16. Groups > My Groups > Comment
  16. 17. Profile > Edit > Add Application (Blog)
  17. 18. Profile > Edit > Twitter
  18. 19. More > Training Resources > Training Centre
  19. 20. What are some of my goals for using LinkedIn? <ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul>
  20. 21. What image do I want people to “get” about me from LinkedIn? <ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul>
  21. 22. Who can I give testimonials (recommendations) to? <ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul>
  22. 23. Who can I ask testimonials (recommendations) from? <ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul>
  23. 24. Twitter Stats <ul><li>75 million user accounts </li></ul><ul><li>15 million active users </li></ul><ul><li>The average number of tweets per hour was around 1.3 million </li></ul><ul><li>Statistical sources: email&utm_source =topic </li></ul>
  24. 25. How can Twitter help you? <ul><li>Network with local business owners who are “tweeting” – retweet them (RT) </li></ul><ul><li>Promote links to your website/blog </li></ul><ul><li>Keep current with news </li></ul><ul><li>Manage emergencies/disasters </li></ul><ul><li>Customer service (monitor your brand) </li></ul><ul><li>Start 140 character conversations </li></ul><ul><li>Instant access to decision-makers – top level executives, even celebrities </li></ul>
  25. 26. Source:
  26. 27. Source:
  27. 28. Before Twitter <ul><li>Witness  Reporter  News Agency  News Desk  Online publisher / Radio Broadcast / TV Broadcast or Press (Newspapers / Magazines)  Public </li></ul>With Twitter <ul><li>The witness is on Twitter  Public </li></ul><ul><li>Or </li></ul><ul><li>Witness  Twitter (a.k.a. Public & Press) </li></ul>
  28. 29. How to join Twitter <ul><li>Go to . Under Settings you can set up an Account with your Username . </li></ul>
  29. 30. Twitter Settings > Password
  30. 31. Profile > Change image
  31. 32. How to find followers <ul><li>Find one competitor and begin following their followers. </li></ul>
  32. 33. How to find followers <ul><li>Find your suppliers and begin following them. </li></ul>
  33. 34. How to find followers <ul><li>Follow your local Community Futures and see who is following them. </li></ul>
  34. 35. How to find followers <ul><li>Set up a search for key words in your industry and see if there are people to follow there. </li></ul>
  35. 36. How to search in Twitter <ul><li>http:// /advanced </li></ul>
  36. 37. How to find followers <ul><li>Follow local newscasts in your area and see who is following them. </li></ul><ul><li>Watch for the Twitter button on newsletters or websites that you visit. </li></ul>
  37. 38. How to find followers <ul><li>Search in for who you want to follow by name and add the word “Twitter” to your search ie: Courtenay Pitcher on Twitter </li></ul><ul><li>If you are a member of a local club, see if the club is on Twitter. If not, find one or two people from that club on Twitter and begin following them. See who they follow. </li></ul>
  38. 39. How to Tweet
  39. 40. How do I get someone to see your Tweet?
  40. 41. How to Change The Design of your Twitter Page Settings  Design
  41. 42. “ Change design colours” to change the text colour or background colour.
  42. 43. Twitter apps to use once set up <ul><li> </li></ul><ul><li> </li></ul>
  43. 44. Ways to market on Twitter? <ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul><ul><li>__________________________________ </li></ul>
  44. 45. How can Facebook help you? <ul><li>Promote with a “Like” page </li></ul><ul><li>Post images or videos </li></ul><ul><li>Feed in blog or news (RSS) feed </li></ul><ul><li>Start discussions with your followers (fans) </li></ul><ul><li>Have fans contribute with pics, videos, “writing on your wall” </li></ul>
  45. 46. Facebook Stats Source:
  46. 47. Source:
  47. 48. How to set up a business page <ul><li> </li></ul>
  48. 49. The Wall
  49. 50. Build your list
  50. 51. Discussion (customer feedback – market research)
  51. 52. What discussion would you like to start? <ul><li>_________________________________ </li></ul><ul><li>__________________________________ </li></ul>
  52. 53. Promote Job postings, events
  53. 54. Social media summary <ul><li>I will share helpful information about: </li></ul><ul><li>__________________________________ </li></ul><ul><li>I will direct people to the following website(s): </li></ul><ul><li>__________________________________ </li></ul><ul><li>An “ah-hah” info piece I’ve learned about social media today that surprised me: </li></ul><ul><li>__________________________________ </li></ul>
  54. 55. Further resources <ul><li>Follow me </li></ul><ul><li>Sign up to receive my blog by email at </li></ul><ul><li>Contact Me – </li></ul>