What to monitor on social media

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Companies monitor social media to manage their online reputation, generate leads and to promote their brand. Since resources are limited, companies should prioritize what they monitor on social media.

This article will help you to prioritize and create a list of keywords to monitor on different social media sites.

Published in: Self Improvement
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What to monitor on social media

  1. 1. What to monitor on Social Media www.veristlabs.com
  2. 2. A companies brand name is its most valuable asset. You should monitor your brand name along with all its variations e.g. Coca Cola, Coca Cola Company, Coca Cola Co, Coke, coca-cola.com Brand www.veristlabs.com
  3. 3. Products & Services www.veristlabs.com Monitor your products & services because they may be brands in themselves e.g. Coca Cola company owns various brands like Coke, Diet Coke, Sprite, Dr Peppers and Thumbs Up.
  4. 4. Company Executives www.veristlabs.com Monitor the names of your company executives and management team as they are one of your companies most valuable assets and are always vulnerable to online attacks from angry customers, activists, ex employees.
  5. 5. Competitors www.veristlabs.com Monitoring your competitors, their products and services, their company executives and marketing campaigns.
  6. 6. Monitor Marketing campaigns & social initiatives www.veristlabs.com
  7. 7. Industry Jargon www.veristlabs.com Keep up to date with the latest news and trends in your industry.
  8. 8. Find the complete article here: http://www.veristlabs.com/resources/what-to-monitor-on-social-media.html Thank You.

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