Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LBMA Event - Mobile Activation Aug 29, 2013


Published on

As presented by PJ Verhoef, introducing the speakers and providing some interesting mobile activation cases from the world of location based marketing

Published in: Marketing, Technology
  • Be the first to comment

LBMA Event - Mobile Activation Aug 29, 2013

  1. 1. Mobile Activation Aug 2013 Amsterdam WiFi Access: Username: nlim@adobe.com2 Password: r68zjxyf
  2. 2. Speakers Location Based Notifications – Triggering Activation Mobile Activation Games Mobile Wallets & Activation PJ Verhoef (LBMA EMEA) Location Based Marketing Innovation
  3. 3. Thank You Sponsor!
  4. 4. The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is simple; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible. Founded in 2010, now 700+ members Chapters in Toronto, Montreal, New York, Atlanta, Seattle, San Francisco, Amsterdam, London, Berlin and Singapore LBMA
  5. 5. LBMA Update • Global Advisory Board » Urban Airship » Google » Venuelabs » DMTI » Coca Cola » Paypal » Sprooki » Impact Mobile » Banjo • New Chapters » Berlin » Munich » Madrid » Atlanta » Seattle
  6. 6. Founding Members NL Represent the diversity, drive and innovation of our members!
  7. 7. Next Event on Out of Home Innovation October CBS Outdoor
  8. 8. WE LOOK FORWARD TO YOU JOINING US SOON PJ Verhoef – President EMEA PJ@THELBMA.COM @PJBrayzen or @TheLBMA on twitter