CBS Outdoor @ LBMA Event - Out of Home Innovation Oct 30, 2013

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Guy Grimmelt presents local examples of how the outdoor media industry is transformed by using social, local, mobile marketing

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CBS Outdoor @ LBMA Event - Out of Home Innovation Oct 30, 2013

  1. 1. LBMA
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  3. 3. CBS Outdoor Netherlands • a lot of assets…………..around 18.000 locations • NS, schiphol, over 200 municipalities • Different formats; 2m2, billboards, digital, trams, spreads 3
  4. 4. Research 75% now has a smart device up from 56% last year 4
  5. 5. The growth of NFC handsets by year (millions) 5
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  7. 7. Location is our content
  8. 8. 8.00 12.00 16.00 20.00
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  11. 11. “ I was not sure what part to scan, therefore I had to scan it several times. It worked when I scanned the book cover. It would have been nice to have some instructions” Modime, 35, Teacher – the Netherlands 11
  12. 12. How it could have looked 12
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  14. 14. OOH mail campagnes KFC Purmerend was een week lang zichtbaar in Purmerend op straatabri’s. Zij hebben in Purmerend 1.000 huishoudens een email gestuurd. • • • Een open percentage van 72% (normaal is 30-40%). 729 consumenten hebben het bericht geopend (100% scroll). 51 consumenten hebben geklikt. GEO FENCING 15
  15. 15. Social interaction 16
  16. 16. Wifi 17

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