GeoRun LBMA Event - Mobile Activation Aug 29, 2013

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Presented by Perry Oostdam, talking about location based game dynamics

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  • 250 million photos uploaded per day on Facebook
  • GeoRun LBMA Event - Mobile Activation Aug 29, 2013

    1. 1. GeoRun Mobile Activation Games
    2. 2. Let’s talk about: 1. What’s gamification all about? 2. Some interesting trends 3. A few buzz-making cases 4. What brings the future?
    3. 3. We develop real-world mobile engagement concepts. Use mobile games to activate consumers, increase traffic and boost sales. About GeoRun The founding dream team
    4. 4. 1. Gamification
    5. 5. So... what’s Gamification all about? ‘Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning (Herger & Mario, May 21, 2012).’ GeoRun | Mobile Activation Games ‘Corporate trends #1 in 2013 (M2 Research, 2012).’ ‘Leveraging some of the features used in real games, gamification can turn many other types of activities into games (Gartner Inc. Burke, B., 2012).’
    6. 6. GeoRun | Mobile Activation Games Gamification in numbers: it works! Source: Maritz.com (2012)
    7. 7. 2. Interesting trends
    8. 8. GeoRun | Mobile Activation Games Gamification techniques Location-based software Time spent in apps Online, social sharing An increase of:
    9. 9. $ 3.000.000.000,- The mobile advertising market hit $3 billion in 2012 (IGM, Mobile Marketing, 2012) More time spent in apps Smartphone users spent on average 81 minutes in apps compared to 74 in a browser GPS is key 50% finds a location by using a GPS service on their smartphone Some numbers to back it up GeoRun | Activation Games
    10. 10. (*) Data source: Wildfire Interactive & EdgeRank Checker. People love to share, but…. Photos have 7 times higher interaction rates than other content such as status, video or links. GeoRun | Mobile Activation Games *
    11. 11. 3. Effective cases
    12. 12. iButterfly: social mobile gaming with Augmented Reality http://bit.ly/bCuEhW
    13. 13. Case #1: iButterfly > 1 MILION DOWNLOADS GeoRun | Mobile Activation Games WINNER GLOBAL IT OSCARS >140M COUPON ACTIVATIONS ACTIVE IN >15 COUNTRIES SOLOMO MARKETING
    14. 14. 14 Case #2: Nike Catch the Flash http://bit.ly/rWPq2q
    15. 15. Case: Nike Catch the Flash Objective: one-time promotion of Nike stores 90 minutes > 1000 players 24 minutes on site GeoRun | Mobile Activation Games Worldwide media coverage >10 award nominations
    16. 16. Case: SpotHunter Poznan Objective: raise brand awareness and boost the amount of shop visitors OVER 11.000 KILOMETERS OF GAMEPLAY OVER 1200 PLAYERS GeoRun | Mobile Activation Games VIRAL MARKETING IN BLOGS, RADIO AND TV BUZZ IN SHOPS AND +20% VISITORS
    17. 17. Spothuner Game GeoRun | Mobile Activation Games http://bit.ly/Y3PdBl
    18. 18. Snap fun photos Share with friends Earn real rewards GeoRun | Mobile Activation Games SNAP, SHARE AND WIN
    19. 19. 20 Virtual items create branded pictures for sharing
    20. 20. 4. Near future
    21. 21. User-orientated trends Mobile shopping: it’s all about psychology Key trigger effects Real rewards, honest marketing GeoRun | Mobile Activation Games Trustworthy, transparent, intuitive Attention and retention rates, activation Interaction, clear advantage, gamification
    22. 22. 3D printing GeoRun | Mobile Activation Games NEW TECHNOLOGIES
    23. 23. augmented reality GeoRun | Mobile Activation Games NEW TECHNOLOGIES Google glass: http://www.youtube.com/watch?v=F_DsUl_vqvo Ingress: http://www.youtube.com/watch?v=92rYjlxqypM
    24. 24. Get in Touch www.snapar.com Jan van Gent 2, 2201 XT Noordwijk the Netherlands +31645020296 office@georun.com twitter.com/georuncom facebook.com/georuncom Social Media Videos GeoRun | Mobile Activation Games youtube.com/user/georun vimeo.com/georun www.georun.com
    25. 25. GeoRun B.V. SEE YOU SOON... www.georun.com Brought to you by : GeoRun |Mobile Activation Games

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