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Brayzen Location Based Marketing in Nederland


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Information and statistics on Location Based Marketing in The Netherlands

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Brayzen Location Based Marketing in Nederland

  1. 1. Location Based Marketingin NL<br />The Essential Guide to<br />
  2. 2. Some WW Data on Reach<br />Data sources (a.o.)<br />
  3. 3. A Perspective on Potential<br />
  4. 4. Online Media Spend in NL<br />* Others includes online video, branded content, email, mobile and tablet, and in-game advertising<br />
  5. 5. LB Media Spend in NL*<br />~92 MM in local search<br />20% of search is local<br />~1.5 MM mobile <br />2.5% of online advertising<br />~22 MM social media<br />~6 MM DooH<br />4% of out-of-home<br />*exclusive local print, TV; based on 2008-2010 numbers<br />
  6. 6. Why people Check-In*<br />*LBMA Research Jan 2011, n=450<br />
  7. 7. Why people Come Back*<br />*LBMA Research Jan 2011, n=450<br />
  8. 8. Some Dutch Innovations<br />Layar, <br />a worldwide leader in Augmented Reality applications for mobile devices, that are heavily dependent on location for its benefit<br />Repudo<br />a location based service with which you can drop all kinds of multimedia like a text, a photo, a video or an audio message at any location you like, adding a layer of digital objects to the real world.<br />Whatser<br />a personalized & networked city guide reflecting your taste and preference in the city where you live, work or simply love to hang out in.<br />TomTom<br />the obvious name for (sponsored) navigation, but not to be underestimated in its ability to cast a shadow on other LBS markets through its acquisition of TeleAtlas<br />Roamler<br />a mobile app that offers selected individuals (“Roamlers”) simple, paid, location based tasks & companiesa scalable and affordable way to execute hyper-local field research through a curated mobile workforce<br />Taggle<br />with a very popular social publishing platform for real-estate agents, using QR Codes and automatic video creation<br /><br />a local check-in contender, the likes of foursquare with a focus on campaigns<br />