Eelco van Wijk - New SoLoMo Commerce in the Cloud - LBMA 2012

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Eelco van Wijk - New SoLoMo Commerce in the Cloud - LBMA 2012

  1. 1. New Commerce… € $ in the cloud £Eelco van WijkGeneral manager, PayPal Benelux
  2. 2. 5 SHAPES OF DIGITAL PAYMENTS, ……….TODAYWHAT USE CASE CONTENDERSeCommerce Pay in a webshop Banks: iDEAL, Creditcards: Challengers:Payments Acceptgiro, Mr Master, Visa, PayPal, AliPay, Cash, Giropay American Amazon, Google Express, JCB, Checkout, Diner’s Sofortuberweisu ngRemote Pay in a mobile PayPal, Acceptgiro, iDEAL (pilots)Payments webshop (app/ mobile website)Digital Goods Pay for mp3, OS: Apple, Google Carrier billing: Wallets: PayPal game, movie, Zong, Boku article, parkinginstore POS Pay in shop that NFC: Google, HW agnostic: already has a Bank, Telcos, PayPal POS system Handset manufs, OV ChipcardPOS on the Replacing cash, Square, Intuit, iZettle, PayPal Herego consumers or small business 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 2
  3. 3. PayPal REPRESENTS 19% OF GLOBAL E-COMMERCE>230 millions accounts worldwide, >100 million active 110 Incl. >70 million in Europe 2 26 3,5 12 Key figures 10 Created in 1998, part of since 2002 5 $118B in total payment volume (+29%) 3 $3B in balance spent every 2 weeks Bank License in Europe 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 3
  4. 4. MOBILE IS PayPal’s DNA 2001 2002 1998 2004 2011 2007 2010 DONELOGIN REVIEW PAYMENT COMPLETE
  5. 5. OPEN PLATFORM ENABLES ACCELERATED INNOVATION 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 5
  6. 6. OPEN PLATFORM LETS DEVELOPERS EMBED AT WILL Integration of PayPal Pay with remote control on Philips & in Internetbanking Samsung connected TV’s Empowering “social commerce” 1-click payment for paid content 6
  7. 7. BUT MOST SUCCESSFUL OPEN PLATFORM APPLICATION ISMOBILE Pathé makes mobile users feel smarter But… m-Commerce & mobile wallet just beginning of much longer journey towards a ‘multichannel wallet in the cloud’ 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 7 7
  8. 8. A WALLET JUST LIKE YOUR LEATHER ONE… BUT BETTER PROMOTIES & COUPONS LOYALTYMOBILE SCANNINGCOMMERCE €$£ IN-STORE PRICE PAYMENTS COMPARISON WISHLISTS SHOP LOCATIONS
  9. 9. DIGITAL WALLET VISUALISATION• Solves Fat Wallet Syndrome• Triggers on Location, Time, orTransaction• Enables blended transactions 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 9
  10. 10. DIGITAL WALLET HAS MORE ‘TOUCHPOINTS’ THAN A MOBILEWALLET Existing devices…. & new onesAndroid & Navigationother tablets Parking Xbox 360 Kiosk POS Connected TV 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 10
  11. 11. CRITICAL SUCCESS FACTOR: KEEP IT SIMPLE Taking away the hurdles in mobile payments is a key factor for successful m-Commerce models 2 Fields, 2 clicks. Or less.. 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 11
  12. 12. BUT SIMPLE UE ≠ 1 SIZE FITS ALL… LOGIN REVIEW Expands to list Expands to change purchase details funding source Expands to change shipping address Log In using email and password or phone and pin Login Review 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 12
  13. 13. It’s about NEW COMMERCE – Not just about Mobile Payments!Payment innovation models should incorporate a vision of the customerjourney prior to the payment
  14. 14. THE FUTURE OF SHOPPING 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 15
  15. 15. Demand Generation: Watch with eBay Watch with eBay When it’s on your mind, it’s on eBay. TM 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 16
  16. 16. Demand Generation: COUCH COMMERCE-86% of Americans uses a mobile device while watching TV-30% of those searches for things related to the program they’re watching 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 17
  17. 17. Demand Generation starts with Relevancy Unknown >> Known >> Understood• Limited Personal • Go from data to Data understanding• Location is • Anticipate strongest • What they relevancy factor Migrate want• Time of day, users • When they Content Keyword want it Hints, Device, SDK’s, Device • And how they Publisher, etc. Fingerprinting want it Unidentified Shopper Identified Shopper Transactional data contains the richest set of relevant data coming from any single source 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 18
  18. 18. Local search example: Milo & Toys R Us 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 19
  19. 19. PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 20
  20. 20. POS Payment Example: The Home Depot 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 21
  21. 21. “EMPTY HANDS” SHOWS RETAILERS WHO ENTERS THEIR SHOP 3/22/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 22
  22. 22. € $ £Thank you

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