Ogilvy Verge Expedia 13 9 7

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Ogilvy Verge Expedia 13 9 7

  1. 1. Engage Customer Interaction as Competitive Strategy Clive Peoples Head of Customer Communications Expedia
  2. 2. Some of our sites
  3. 3. The travel marketplace LCCs Scheduled airlines Tour operators OLTAs Metasearch engines
  4. 4. Competitive strategy Expedia GDSs Airlines Hotels Car Hire The Trip The Customer
  5. 5. Network effect Supply Customers Customers
  6. 6. User generated content 2000 User reviews a week 10,000,000 Tripadvisor Reviews
  7. 7. The future

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