Ogilvy Verge BBC 13 9 7

959 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
959
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Ogilvy Verge BBC 13 9 7

    1. 1. Engage – Sam Smith, BBC London 2007
    2. 2. Bill
    3. 3. The Emerging Media Spectrum Points for overall sophistication Number of people (000)
    4. 4. Very low – the laggards Points for overall sophistication Number of people (000)
    5. 5. The mainstream Points for overall sophistication Number of people (000)
    6. 6. The Mainstream Just look what they’ve got….
    7. 7. The Emerging Media Spectrum Points for overall sophistication Number of people (000)
    8. 8. Technology works if….. What I want Simple
    9. 11. The Rules <ul><li>What I Want + Easy = Love </li></ul><ul><li>People haven’t changed, the technology has </li></ul><ul><li>Go to where the audience are </li></ul>
    10. 12. The Rules <ul><li>What I Want + Easy = Love </li></ul><ul><li>People haven’t changed, the technology has </li></ul><ul><li>Go to where the audience are </li></ul><ul><li>Why are you here? </li></ul>
    11. 13. Thank you

    ×