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Veremedia Christian advertiser network presentation on targeting Christians who surf the web.

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  1. 1. Faith & Family Vertical Ad Network Veremedia
  2. 2. Online Spending <ul><li>92% of internet users shop online. </li></ul><ul><li>41% buy books. </li></ul><ul><li>$420 billion revenue 2007. </li></ul><ul><li>$711 billion revenue 2010. </li></ul>Veremedia
  3. 3. Veremedia
  4. 4. Veremedia
  5. 5. Online Advertising Spending Veremedia
  6. 6. Display Ads Significantly Increase Search Clicks Study conducted by MSN Research. Veremedia
  7. 7. Online Advertising Drives In-Store Sales Study conducted by comScore and Yahoo!, 2007. Veremedia
  8. 8. Christians Online <ul><li>64% used Internet for religious purposes. </li></ul><ul><li>91% are Christian. </li></ul><ul><li>74.6 million U.S. Christians online. </li></ul><ul><li>Source: Pew Internet & American Life Project Religion Surfers Survey, July 24-August 15, 2001. </li></ul>Veremedia
  9. 9. How it Works Veremedia A VM
  10. 10. Targeting Veremedia A VM
  11. 11. Site Optimization CTR 0.3% CTR 0.5% CTR 0.02% Impressions Shift Veremedia Site A Site B Site C
  12. 12. Banner Optimization CTR 0.03% Impressions Shift Banner A Banner D Banner C Banner B CTR 0.5% CTR 1.00% CTR 0.01% Veremedia
  13. 13. Network Reach 35,000,000 + unique visitors monthly 300+ websites Veremedia
  14. 14. Cost Effective Veremedia
  15. 15. Immediate Feedback Veremedia
  16. 16. Clients Veremedia
  17. 17. Best Practices <ul><li>Align search marketing with display advertising </li></ul><ul><li>Provide offline routes from website </li></ul><ul><li>Synergy with media mix </li></ul><ul><li>Effective Creative and Landing Page </li></ul><ul><li>Test and Improve </li></ul>Veremedia