Regional storyboarding                             Jasper van Deurzen               j.van.deurzen@agro-co-brabant.nl
This presentation Experiences with method „regional storyboarding‟ 1.   Who is Agro & Co 2.   Regional storyboarding? 3.  ...
Rural development agencyRegional food                                           Equestrian                            Remo...
Regional storyboarding?     Image     based
Process of our regional storyboard a)   Analysis b)   Opportunity mapping c)   Concepts through storyboards d)   Building ...
Studied region
a) Analysis
a) Analysis
a) Analysis
a) Analysis
a) Analysis
a) Analysis
b) Opportunity mapping
b) Opportunity mapping
C) Concepts through storyboards Workshops withEntrepreneurs and      NGO’s
C) Concepts through storyboards                        Dialogue with                        local parties
Five Concepts                                 Unique qualities economy                  Urban                  Rural      ...
Regional storyboard“Forests of contemplation”
• Rapid transformation religious heritage• Often with loss of cultural values• Rather recreating new value by using old  v...
Ancient expertise: centuries of experience
Forests of contemplation
FranciscansPrimary and secundary education and care
Augustinians: Tolle, lege! Take and read     Founders of universities in the region     Language & art of bookprinting
Benedictus: Ora et Labora – pray and work     Autartic agriculture: growing your own crops     meditation & contemplation
Constructing the story
Building alliances              ± 100 organisations
Lessons learned
kempen conference 2010
kempen conference 2010
kempen conference 2010
Upcoming SlideShare
Loading in …5
×

kempen conference 2010

395 views

Published on

Method of regional storyboarding for regional branding and development

Published in: Business, Technology, Real Estate
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
395
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

kempen conference 2010

  1. 1. Regional storyboarding Jasper van Deurzen j.van.deurzen@agro-co-brabant.nl
  2. 2. This presentation Experiences with method „regional storyboarding‟ 1. Who is Agro & Co 2. Regional storyboarding? 3. The process of our regional storyboard 4. Follow-up to “Forests of contemplation” 5. Lessons learned 6. Relevance
  3. 3. Rural development agencyRegional food Equestrian Remote sensing brand experience Biodiesel Cultural heritage
  4. 4. Regional storyboarding? Image based
  5. 5. Process of our regional storyboard a) Analysis b) Opportunity mapping c) Concepts through storyboards d) Building the content of the storyboard e) Creating alliances
  6. 6. Studied region
  7. 7. a) Analysis
  8. 8. a) Analysis
  9. 9. a) Analysis
  10. 10. a) Analysis
  11. 11. a) Analysis
  12. 12. a) Analysis
  13. 13. b) Opportunity mapping
  14. 14. b) Opportunity mapping
  15. 15. C) Concepts through storyboards Workshops withEntrepreneurs and NGO’s
  16. 16. C) Concepts through storyboards Dialogue with local parties
  17. 17. Five Concepts Unique qualities economy Urban Rural ConceptsKnowledge economy Small scale Green rooms and Farmyards of Living-working areas Hedgerow landscape knowledgeEconomy of seniors Village networks Nostalgic rural Our village communitiesRetail entertainment Regional Manu- Innovative agricultural Lively manufactory facturing landshape production LanesMultimedia Creatieve industry Capital of family Playing networkentertainment entertainmentContemplation and Religious heritage Marsh lands andmental wellness Forests of contemplation Sand dunes
  18. 18. Regional storyboard“Forests of contemplation”
  19. 19. • Rapid transformation religious heritage• Often with loss of cultural values• Rather recreating new value by using old values• This improves the quality of the cultural heritage and it is beneficiary to the remaining community, they can promote their skills.
  20. 20. Ancient expertise: centuries of experience
  21. 21. Forests of contemplation
  22. 22. FranciscansPrimary and secundary education and care
  23. 23. Augustinians: Tolle, lege! Take and read Founders of universities in the region Language & art of bookprinting
  24. 24. Benedictus: Ora et Labora – pray and work Autartic agriculture: growing your own crops meditation & contemplation
  25. 25. Constructing the story
  26. 26. Building alliances ± 100 organisations
  27. 27. Lessons learned

×