Long tail for learning


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Talk from Petnica International Summer Science Camp 2013

In the Internet age, you can sell/buy much more than bestsellers. Why don't take the same opportunity for learning?

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  • Power laws in cumulative phenomena. Examples of Pareto ratios.Consequence of coined Matthew effect ("the rich get richer and the poor get poorer"). Term coined by sociologist Robert K. Merton in 1968 after gospel of Matthew.
  • Rule 80/20 became Conventional wisdom. It is a widely held belief on which most people act.…This term was invented by John Kenneth Galbraith, who used it in The Affluent Society (1958) to describe economic ideas that are familiar, predictable, and therefore accepted by the general public.
  • Finite cost of having a book in a bookstore or a film in a cinema.At least 1,500 spectators in two weeks.
  • Big city has large audience, many cinemas, big bookstores…Barnes & Noble has 130,000 hard-copy books. Amazon has all of them plus many more.
  • Question by Robbie Vann-Adib, the CEO of Ecast, a digital jukebox company, offer more than 150,000 tracks.Answer is 99%!
  • Explanation is given by Chris Anderson in 2006. The book became “short-tail” bestseller.
  • New “internet” economy has longer tail.
  • “Smart machines” record your shopping behavior and opinions, recognize patterns, learn and advertize.Old books can appear again.Printing on demand is affordable.
  • A syllabus is usually collection of educational “all time greatest hits”. The same “short-tailed” topics, concepts, and examples.Long tail goes to individualized approach.Why don’t we go for open textbooks?
  • Take responsibility for you own education! Oh, you already did?Out-of-schools, personal contacts, participation, on-line learning
  • First page of Google search is very short tail.Use more efficient search with more keywords.Try some other way of searching.
  • Semantic searchMarketing machines tell you what is importantDull, predictable & (possibly) dangerous information
  • Knowledge doesn’t live (any more) encyclopedias or secret books. Age of scarce information is over.Sharing and participating culture.Invest in contacts. Since we cannot experience everything, other people’s experiences, and hence other people, become the surrogate for knowledge.Učimo iz okruženja.‘I store my knowledge in my friends’ is an axiom for collecting knowledge through collecting people. - Karen StephensonBitno je stvoriti zajednicu.Encircle yourself with brilliant people.
  • Personal learning network/environmentLinks are new currency
  • Beware of trolls
  • Even longer tail…
  • Long tail for learning

    1. 1. Long tail for learning Srdjan Verbić Petnica International 2013
    2. 2. 20% of effort, 80% of results
    3. 3. There is a bottom-line for power laws
    4. 4. Where to find unprofitable movies
    5. 5. What percentage of the top 10,000 titles in any online media store (Netflix, iTunes, Amazon, or any other) will rent or sell at least once a month? What do you think?
    6. 6. Long tail
    7. 7. How does it work?
    8. 8. Short tail in education – one size fits all
    9. 9. Long tail in education – individualized approach
    10. 10. Peer learning
    11. 11. How did you learn about Petnica?
    12. 12. On-line learning starts with search
    13. 13. Value of ungoogleable information
    14. 14. Reputation is… • Which reputation? • http://stackoverflow.com • https://www.quora.com/
    15. 15. • Find • Select • Editorialize • Arrange • Create • Share • Engage • Track Curate!
    16. 16. Long tail for learning @sverbic