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COMU1000 Text Analysis


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University of Queensland

Published in: Education, Technology
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COMU1000 Text Analysis

  1. 1. How doweanalysetexts?
  2. 2. What is Textual Analysis?When we perform textual analysis on a text, we make aneducated guess at some of the most likely interpretations thatmight be made of that text.
  3. 3. Why do we analyse text?To understand the role that the media plays in our lives andhow its messages participate in the cultural construction ofour view of the world
  4. 4. Close upBlonde femaleThick makeupWide-eyed Oblong-shapedMouth wide open burgerNo teeth shown Shadowy-endmind away’In uppercase {‘It’ll blow your } ‘It’ll blow’ in extra large type‘BK Super SevenIncher’ in Descriptionuppercase
  5. 5. intertextuality
  6. 6. The ad looks The ad wouldenticing, promising probably nota mind-blowing mean anythingexperience sexual to someThe ad is offensive The ad is funny,toward women, BK BK has a sense ofis disrespectful. humour and is edgy
  7. 7. ReferencesMckee, Alan. „What is Textual Analysis?‟ Textual Analysis: A Beginner‟s Guide. London:Sage, 2003.O‟Shaughnessy, Michael, & Jane Stadler. „Reading Images‟, Media and Society: anIntroduction.South Melbourne: Oxford University Press, 2005.“Burger King Ad: It‟ll blow your mind away.” Online Image. 25 Jun. 2009.Geekologie–Gadgets, Gizmos and Awesome. 11 Aug. 2010.<>