Olympic Guide

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Olympic Guide

  1. 1. ALL SE R EVE NTS M.I.C.E HOTEL VICES RA I L AIRHOW WILL THELONDON 2012 OLYMPIC GAMESAFFECT YOUR BUSINESS? A division of the Expotel Group
  2. 2. CONTENTS PAGE LONDON 2012 3 RECOMMENDATIONS & ADVICE 16-18 1.1 ESSENTIAL INFORMATION 3 USEFUL LINKS 19 1.2 OLYMPIC VENUES/PARALYMPIC VENUES 4-5 1.3 PRE-OLYMPIC EVENTS 6 OLYMPIC VENUES 20 1.4 OVERLAPPING EVENTS 7 PARALYMPIC VENUES 21 ACCOMMODATION & TRANSPORT 8 LONDON EVENTS MAP 22 2.1 ACCOMMODATION – LOCOG ALLOCATION 8-9 2.2 ACCOMMODATION – FULLY BOOKED 10 UK EVENTS MAP 23 2.3 ACCOMMODATION – NEW HOTEL OPENINGS 11 2.4 TRANSPORT 12-13 SECURITY 14 WHAT DOES THIS MEAN TO YOU? 152 www.venuesevent.com A division of the Expotel Group
  3. 3. LONDON 2012 It is less than one year from the date when hundreds of 1.1 Essential Information thousands of athletes, sports enthusiasts and media will • The Olympic Games will run from 27 July to 12 August 2012 with the descend upon London and the UK for the 2012 Olympic Paralympic Games to follow between 29 August and 9 September 2012. Games. While there has been little information or direction • It is estimated that eight million tickets will be issued to two from the hotel industry on what strategy and capacity million visitors for the Games and a further two million tickets could lie ahead, organisations need to assess how business for the Paralympics. Tickets will include public transportation to in and around London could be affected and what can be the main venues for the days the tickets are valid. done to better prepare for a sharp change in activity during • 23,000 athletes will compete at the London 2012 Games and stay at designated athlete’s villages with a further 8,300 the 2012 Games. This paper outlines key information and accompanying coaches and officials. recommendations for the period prior, during and after the • 5,000 Olympic families will be travelling and supporting the athletes. Olympic Games of 2012. • 7,000 representatives from official event sponsors are expected to be present. • Between 15,000 and 17,000 media representatives are expected to descend on London and its surrounds from across the world.3 www.venuesevent.com A division of the Expotel Group
  4. 4. LONDON 2012 1.2 Olympic Venues Lords Cricket Ground London NW8 8QN Archery North Greenwich Arena (o2 London SE10 OAX Basketball, Gymnastics While the focus is undoubtedly on London for the Olympic Games, Arena) Greenwich Park London SE10 8QY Equestrian, Modern sporting events are taking place throughout the UK. The Olympic Pentathlon Royal Artillery Barracks, London SE18 5DP Shooting Park and village are located in the Stratford area of north-east Woolwich The Mall London SW1 Road Cycling, Athletics - Mara- London and will accommodate 23,000 athletes. Following is a list thon, 20km Walk, 50km Walk Wimbeldon London SW19 5AE Tennis of key locations that are hosting events and which may affect your Horseguards Parade London SW1A 1DH Beach Volleyball travel plans or business activity. Earls Court London SW5 9TA Volleyball Hyde Park London W2 2UH Triathalon, Swimming Marathon Olympic Park London - E20 2ST Gymnastics, Basketball, Swim- Olympic Venues Location Venue Postcode Events Wembley ming, Diving, Synchronised Swimming, BMX, Handball, Hadleigh Farm Benfleet SS7 2AP Mountain Biking Hockey, Cycling, Water Polo Lee Valley White Water Broxbourne EN29HG Canoeing, Kayaking Wembley Arena London- HA9 0DH Badminton, Gymnastics Centre Wembley Millenium Stadium Cardiff CF10 1NS Football Wembley Stadium London- HA9 0WS Football Wembley City of Coventry Stadium Coventry CV6 6GE Football Old Trafford Manchester M16 0RA Football Hampden Park Glasgow G42 9BA Football St James Park Newcastle NE1 4ST Football Excel London E16 1XL Wrestling, Taekwando, Judo, Table Tennis, Boxing, Fencing, Weymouth & Portland Dorset Weymouth DT5 1SA Sailing Weightlifing Windsor (Eton Dorney) Windsor SL4 6QP Rowing, Canoeing, Hampton Court Palace London KT8 9AU Road Cycling Kayaking4 www.venuesevent.com A division of the Expotel Group
  5. 5. LONDON 2012 1.2 Paralympics Venues Paralympic Venues Location Venue Postcode Events Full details of event dates at each location can be found in the Excel London E16 1XL Boccia, Judo, Powerlifting, Table Tennis, Volleyball, Appendices at the end of this document. Fencing Eton Manor London E20 2ST Tennis A map of these locations can be found on the London 2012 official Greenwich Park London SE10 8QY Football Royal Artillery Barracks, London SE18 5DP Football website at http://www.london2012.com/map.php. Woolwich The Mall London SW1 Football Olympic Park London E20 2ST Athletics, Track Cycling, Football, Goalball, Swim- ming, Basketball, Rugby Weymouth & Portland, Weymouth DT5 1SA Sailing Dorset Windsor (Eton Dorney) Windsor SL Rowing5 www.venuesevent.com A division of the Expotel Group
  6. 6. LONDON 2012 1.3 Pre-Olympic venues Location: No. of Facilities No. of Sports Disciplines East of England 65 25 Not only will business be affected during the Olympic and East Midlands 26 28 Paralympics Games but the pre-Games training are also likely to London 96 28 North East 19 23 have an impact. North West 73 32 Northern Ireland 27 22 The following venues have been selected to appear in the official Scotland 28 30 Pre-Games Training Camps guide. There are 639 facilities offering South East 130 33 36 sports/disciplines: South West 60 32 Wales 31 27 West Midlands 33 24 Yorkshire & 51 29 Humberside Official dates for the training camps have yet to be finalised and published but it is anticipated that the affect could impact between one and four weeks prior to the Games.6 www.venuesevent.com A division of the Expotel Group
  7. 7. LONDON 2012 1.4 Overlapping events Event Month Date International Confex February Tba Each year the summer months represent the busiest tourist season Oxbridge Boat Race April 7th in and around London. For 2012 that is no exception. In fact, many London Marathon April 22nd of the popular annual events will coincide with the 2012 Games, Chelsea Flower Show May 22nd - 30th suggesting more meticulous planning is in order. The following Queens Diamond Jubilee June 2nd - 5th events should also be considered when planning travel and Royal Ascot June 12th - 16th accommodation requirements during the summer next year World Pride June / July 23rd - 8th July Wimbledon June / July 25th - 8th July Farnborough Air Show July 9th - 15th Dates not finalised possibly The Proms July / September 16th July to 11th September Olympic Games July / August 27th July – 12th August Paralympics 29th – 9th Sep August / September 29th August - 9th September World Travel Market November Tba7 www.venuesevent.com A division of the Expotel Group
  8. 8. ACCOMMODATION & TRANSPORT Staying in London is often essential for many of our clients. 2.1 Accommodation – LOCOG allocation We outline below how accommodation and transport will be It is forecast that there will be over 250 properties with 120,000 affected and what will be available during the games. We also hotel rooms available during the games – that is an increase of 10% offer possible solutions and alternatives to help your business over the total rooms available before London won the bid to host run as smoothly as possible in the run-up and during the the 2012 Games. This is a staggering figure since London already Games. has more accommodation than any previous Olympics host city. Of those, LOCOG have commissioned a large percentage of these rooms for sponsors and associated partners between 1 June and 30 September 2012 – a fact that could have bearing on availability and rates. Hoteliers have been advised not to release available bed stock until at least February 2011. If LOCOG need more rooms, they will go back to the market and it is unlikely the remaining inventory will become available until much nearer actual Games time,8 www.venuesevent.com A division of the Expotel Group
  9. 9. ACCOMMODATION & TRANSPORT thus leaving significant pressure on inventory and pricing for the will provide a further 30,000 beds, offering a comfortable and remaining hotel rooms. affordable alternative for visitors on a budget. A home-stay programme for athletes’ families will offer visitors an insight into It is reported that LOCOG has secured the following bed stock: everyday life in the capital. 3 weeks prior 20% For further information visit: 2 weeks prior 25% http://www.london2012.com/visiting/accommodation/index.php 1 week prior 40% Olympic period 65% 1 week after 20% Paralympics 10% With this in mind, further initiatives to help accommodate visitors include halls of residence and other student accommodation9 www.venuesevent.com A division of the Expotel Group
  10. 10. ACCOMMODATION & TRANSPORT 2.2 Accommodation – fully booked Hotel Group Hotel Name Accor All Accor Hotels in East London (ExCeL, Many hotels are already advising of being fully booked during Greenwich, Docklands, Stratford areas) are fully booked the Olympic period, however this changes by the day as options Hilton Hilton Canary Wharf on allocations are held and released. The following represents a Hilton Hilton Green Park Hilton Hilton Waldorf snapshot of what is reported as fully booked: Hilton Hilton on Park Lane IHG Holiday Inn Kings Cross / Bloomsbury IHG Holiday Inn London Kensington Forum IHG Intercontinental on Park Lane Independent Danubius Regents Park Independent Strand Palace Park Plaza All London hotels Radisson Edwardian Radisson Grafton, Radisson Bloomsbury, NC I ES Radisson New Providence Wharf, Radisson Kenilworth VA C A Red Carnation Egerton House Hotel, Chesterfield Mayfair NO Thistle Most of Thistle & Guomans bedrooms have been allocated to LOCOG10 www.venuesevent.com A division of the Expotel Group
  11. 11. ACCOMMODATION & TRANSPORT 2.3 Accommodation – new hotel openings Hotel Name Bedrooms Apart Hotel Olympia tba To support the demand on accommodation in and around London Hilton Wembley Stadium tba Yacht Hotel Excel tba there are a number of new hotels that have recently opened or are Skyline Apartments Stratford tba due to open prior to the Games: Misc serviced apartments in London 6,600 Park Plaza Waterloo 1037 City Inn Tower of London 600 Pod style budget Trocadera 500 Corinthia Whitehall Place 296 Intercontinental Westminster 250 Rennaisance St Pancras 244 Pestana Chelsea Bridge 218 Shangri La The Shard 202 Four Seasons Park Lane 187 H10 London waterloo 177 The Savoy 174 Hilton Syon Park 155 W Leicester Square 94 Von Essen Verta Battersea 7011 www.venuesevent.com A division of the Expotel Group
  12. 12. ACCOMMODATION & TRANSPORT 2.4 Transport • Rail – A purpose-built Javelin service will make journeys from King’s Cross/St Pancras to the Olympic Park in just seven The London 2012 aim is for 100% of spectators to travel to the minutes. Games by public transportation. Events tickets include games travel • Rail – Additional services, later services and increased cards that are valid on the London Underground, bus network, capacity trains planned to the Games venues, and between London Overground trains as well as the Docklands Light Railway London and main cities (Birmingham, Manchester, Leeds, and (DLR) on the day of the event. It is estimated that 80% of spectators Cardiff). More information: http://www.railnews.co.uk/news/ will travel by rail and/or underground, resulting in significant impact general/2011/05/25-olympics-will-include-special-fares.html. on commuters especially on event days. For further information on • TFL (Transport For London) – Additional services and extended transport to the Games please see http://www.london2012.com/ hours planned for London underground/buses/DLR on getting-to-the-games. competition days Additional transport • Riverbus – May be impacted by those trying to avoid road closures, however not included in games travel card (see below). To ease the strain that such an influx of human traffic will cause, • Air – 3,000 additional flights scheduled during the 31-day peak period, additional transportation is planned, including: however early booking is recommended as airfares may increase.12 www.venuesevent.com A division of the Expotel Group
  13. 13. ACCOMMODATION & TRANSPORT Road Closures venues, accommodation and international arrival points will be operational when competition events are taking place The Olympic Route Network (ORN) and Paralympics Route Network • Closure of training venue routes linking venues, accommodation (PRN) will link all competition and key non-competition venues to and international arrival points will be in operation enable athletes, officials, media, etc to travel efficiently between • Increased congestion and extended rush-hour periods venues and accommodation. • Journeys may take longer and should be planned in advance Key facts: Maps showing all temporary games lanes: • To cut down on road congestion, there are plans for dedicated lanes Click Here to view on London roads during the Olympic and Paralympics Games that will ensure smooth transportation to and from Olympic venues • ORN covers 2.6% of London roads and less than 1% will have temporary games lanes • Core route main roads between central London and Olympic Park, North Greenwich Arena and ExCeL will have road closures in place • Closure of venue-specific routes linking other competition 13 www.venuesevent.com A division of the Expotel Group
  14. 14. SECURITY Safety and security will be heightened across the capital and surrounds during the summer period and this will inevitably mean that you need to factor in extra time for important journeys. Up to 8,000 London Ambassadors will be located at key points across the city providing information and assistance to help visitors to travel smoothly around the city. Some of the security measures in place include: • £600 million is being spent on security by the Metropolitan Police over a 60-day period • 500,000 CCTV cameras will be in operation • Surveillance helicopters will be covering the London area • Auto recognition of vehicle registration plates will be in operation • There will be 9,000 police officers on the ground during peak periods • An additional 5,000 security guards are being trained14 www.venuesevent.com A division of the Expotel Group
  15. 15. WHAT DOES THIS MEAN TO YOU? In addition, you may have significant business in other key areas during the same period, which may be affected by pre-Games training, which has not yet been finalised. Other Key Areas Dudley Belshill Edinburgh Basingstoke Bradford Guildford Birmingham Basildon Swindon Hook Nottingham Cheltenham Motherwell Liverpool Belfast Sheffield Reading Wokingham Preston Bath Trowbridge Peterborough Stratford on Avon15 www.venuesevent.com A division of the Expotel Group
  16. 16. RECOMMENDATIONS & ADVICE Taking all of the above into consideration, Venues Event ascertain their plans as availability and rates will be affected from early next year Management recommends the following when planning • Wherever possible, capture your ancillary spend and emphasise the total value of your business to your preferred hotel partners business in and around London during the Olympic Games • Ensure your 2012 RFP instructs bidding hotels to confirm you will have period: availability and that rates, terms and conditions will be honoured during the Games period Phase One – Discovery • Consider negotiating a two-year RFP for 2012 and 2013 as securing rates • Engage with stakeholders to understand business-critical demand during for a two-year period and providing volume commitment this period and discuss if alternative locations can be considered or dates to hoteliers after the Games period may secure better terms changed • Consider increasing city budgets during the Games period and build into • Identify your requirements for all UK Olympic locations, including training areas budgeting • Identify any business-critical demand in the weeks leading up to, during • Consider serviced apartment options for longer stays and multiple guests and after the Games • Consider pre-paying for a block of rooms, which will secure both rate • Establish if any corporate hospitality packages have been purchased and if and availability so ascertain if accommodation is included • Identify opportunities for displacing business from central London to • Share your proposed requirements with Venues Event Management on a region locations to secure lower rates regular basis to find out how demand is growing in the affected locations • Investigate incentivising employees to offer guest accommodation in and to plan your demand strategy their own homes to colleagues • In conjunction with Venues Event Management, talk to your suppliers to 16 www.venuesevent.com A division of the Expotel Group
  17. 17. RECOMMENDATIONS & ADVICE Phase Two – Planning • Devise a strategy to be adopted during the Games period • Consider a mandate of essential travel and business-critical meetings only • Implement any required changes to the travel approval process to ensure any new policy rules are adhered to • Communicate regularly with employees on any policy changes and stress the need for flexibility in location and standard during this period • Consider an option to provide staff transport in/out of London • Plan ahead for congested roads and public transport systems • Consider alternatives to face-to-face meetings such as video or teleconferencing and webcasts • Explain what you are doing for travellers and bookers to support them during this period with the help of Venues Event Management17 www.venuesevent.com A division of the Expotel Group
  18. 18. RECOMMENDATIONS & ADVICE Phase Three – Think ahead Watch Out • Budget for potential deposits that may be required by hoteliers • Although it is unlikely, you may have employees attending the • Expect increased food and beverage costs Games who may use a business meeting in London to subsidise • Ensure diligence on venue contracts to avoid unnecessary their travel and accommodation cancellation liability costs • Minimum stay requirements. Many hotels are already discussing • Conduct risk assessments for larger events that cannot be avoided imposing a minimum stay requirement during the Olympic period • Keep track of where your travellers are staying, especially at • Amendment and cancellation policies. Undoubtedly these will times of high-risk security become more stringent during this period as hoteliers look to • Keep the lines of communication open with Venues Event maximise their revenues Management about your accommodation requirements • Terrorist activity. Unfortunately this is a fact of life in today’s • Compile a Safety for Travellers communication to ensure your world and should be taken very seriously employees are aware of potential security risks and how to limit their exposure to risks18 www.venuesevent.com A division of the Expotel Group
  19. 19. USEFUL LINKS • http://www.londonandpartners.com/convention-bureau • http://www.london2012.com/map.php • http://www.london2012.com/visiting/accommodation/index.php • http://www.london2012.com/getting-to-the-games19 www.venuesevent.com A division of the Expotel Group
  20. 20. OLYMPIC VENUES Olympic Venues Location Venue Postcode Event(s) 25- 26- 27- 28- 29- 30- 31- 01- 02- 03- 04- 05- 06- 07- 08- 09- 10- 11- 12- Jul Jul Jul Jul Jul Jul Jul Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Hadleigh Farm Benfleet SS7 2AP Mountain Biking x x Lee Valley White Water Centre Broxbourne EN2 9HG Canoeing, Kayaking x x x x x Millennium Stadium Cardiff CF10 1NS Football x x x x x x x x City of Coventry Stadium Coventry CV6 6GE Football x x x x x x x x Hampden Park Glasgow G42 9BA Football x x x x x Excel London E16 1XL Wrestling, Taekwando, Judo, Table x x x x x x x x x x x x x x x x Tennis, Boxing, Fencing, Weightlifting Hampton Court Palace London KT8 9AU Road Cycling x Lords Cricket Ground London NW8 8QN Archery x x x x x x x x North Greenwich Arena (O2 Arena) London SE10 0AX Basketball, Gymnastics x x x x x x x x x x x x x x x Greenwich Park London SE10 8QY Equestrian, Modern Pentathlon x x x x x x x x x x x x x x Royal Artillery Barracks, Woolwich London SE18 5DP Shooting x x x x x x x x x x The Mall London SW1 Road Cycling, Athletics - Marathon, x x x x x x 20Km Walk, 50Km Walk Wimbledon London SW19 5AE Tennis x x x x x x x x x Horseguards Parade London SW1A 1DH Beach Volleyball x x x x x x x x x x x x x Earls Court London SW5 9TA Volleyball x x x x x x x x x x x x x x x x Hyde Park London W2 2UH Triathalon, Swimming Marathon x x x x Olympic Park London - (W) E20 2ST Gymnastics, Basketball, Swimming, x x x x x x x x x x x x x x x x x Diving, Synchronised Swimming, BMX, Handball, Hockey, Cycling, Water Polo Wembley Arena London - (W) HA9 0DH Badminton, Gymnastics x x x x x x x x x x x x x Wembley Stadium London - (W) HA9 0WS Football x x x x x x x x Old Trafford Manchester M16 0RA Football x x x x x x x St James Park Newcastle NE1 4ST Football x x x x x x x Weymouth and Portland, Dorset Weymouth DT5 1SA Sailing x x x x x x x x x x x x x Windsor (Eton Dorney) Windsor SL4 6QP Rowing, Canoeing, Kayaking x x x x x x x x x x x x x x Key - (w) = Wembley20 www.venuesevent.com A division of the Expotel Group
  21. 21. PARALYMPIC VENUES Paralympic Venues Location Venue Postcode Events 30-Aug 31-Aug 01-Sep 02-Sep 03-Sep 04-Sep 05-Sep 06-Sep 07-Sep 08-Sep 09-Sep Excel London E16 1XL Boccia, Judo, Powerlifting, Table Tennis, x x x x x x x x x x Volleyball, Fencing Eton Manor London E20 2ST Tennis x x x x x x x x Greenwich Park London SE10 8QY Equestrian x x x x x x Royal Artillery Barracks, London SE18 5DP Archery, Shooting x x x x x x x Woolwich The Mall London SW1 Marathon x Olympic Park London E20 2ST Athletics, Track Cycling, Football, Goalball, x x x x x x x x x x x Swimming, Basketball, Rugby Weymouth and Portland, Weymouth DT5 1SA Sailing x x x x x x Dorset Windsor (Eton Dorney) Windsor SL4 6QP Rowing x x x21 www.venuesevent.com A division of the Expotel Group
  22. 22. LONDON EVENTS MAP Map sourced from: http://www.london2012.com/visiting/getting-to-the-games/locations-of-venues/map-of-venues-in-london.php22 www.venuesevent.com A division of the Expotel Group
  23. 23. UK EVENTS MAP Hampden Park St James Park Old Trafford City of Coventry Stadium Lee Valley White Water centre Millenium Stadium Eton Dorney Hadleigh Farm Weymouth & Portland23 www.venuesevent.com A division of the Expotel Group

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