2014 Annual Fast Casual Restaurant Benchmark Venuelabs LBMA

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Learn about mobile consumer behavior and feedback in the annual benchmark produced for the fast casual restaurant industry by Venuelabs, in cooperation with the Location Based Marketing Association.

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2014 Annual Fast Casual Restaurant Benchmark Venuelabs LBMA

  1. 1. 2014 © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
  2. 2. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
  3. 3. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants Smart phones have changed the way that your customers share their in- store experiences. WHERE IS MY MOBILE CUSTOMER? YOUR STORE LOCAL CHANNELS They’re local, social, mobile.
  4. 4. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants HOW DO MOBILE CUSTOMERS ENGAGE? 13
  5. 5. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants WHAT DO MOBILE CUSTOMERS SHARE? 72% 14% 66% 30% 59% 37% 60% 24% 58% 38% Positive Experiences Negative Experiences
  6. 6. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants Brand Percentage of Local Feedback Missed Denny’s 80% Chipotle 79% Ruby Tuesday 86% Five Guys 100% Boston Market 81% P.F. Chang’s 86% Baja Fresh 78% Au Bon Pain 90% Qdoba 82% Fast Casual Restaurants have not employed the tools & technology to “tune in” to their mobile customers. HOW MUCH IS BEING MISSED? THE AVERAGE RETAILER IS MISSING PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND 85% Five Guys Au Bon Pain Ruby Tuesdays P.F. Chang’s Qdoba

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