Rev Up Your Nonprofit, Small Business Revenue With E-marketing<br />
Agenda<br /><ul><li>The basics on how to chose a medium
Email: an oldie, but a goody
Search
Social media: can we talk?
The big picture
Start with the basics
Online surveys
Measure, tweak and try again</li></li></ul><li>The Marketing Landscape Is Changing<br />
Don’t Surrender: Choosing a Medium Hasn’t Changed<br />What do you hope to achieve?<br />Whom do you want to reach?<br />W...
Email: An Oldie, But a Goody<br />
Poll<br />Do you follow email best practices?<br />Do list maintenance (if you subscribe to a service, chances are they do...
Why Email?<br /><ul><li>Effective
Broad reach
Targeted
Permission based
Data on its effectiveness
Affordable
Quick and easy</li></li></ul><li>Email Marketing Tips<br />Build your own list by offering free things<br />Focus on your ...
E-newsletter Case Study: Scotts Miracle-Gro Company <br />
Questions<br />
Search<br />
Poll<br />Do you optimize your website content for the search engines?<br />Yes <br />No<br />
Fish Where the Fish Are<br />The big 3 reach 85% of Internet users:<br /><ul><li>Google 63%
Yahoo 19%
MSN/Bing 13%(Source: comscore)</li></ul>75% of traffic is from organic not paid links<br />Paid 25%<br />Organic 75%<br />...
Search Engine Optimization: Tips<br />Use words prospects would use to search for you<br />Ensure Web pages are accessible...
Search Engine Optimization Tips<br />Not enough to be high on search engine to page, people must click through to your pag...
Meta Data: Tips<br />Title tag: 90 character tops, 65 with keywords on the left <br />Focus on 1-2 keyword phrases per pag...
Search Has Gotten More Complicated<br />
Do It Yourself Online PR<br /><ul><li>64% of journalists report that they use either Google or Yahoo! online news services...
PRweb, a paid service that gets picked up by the online news services
News releases helps with backlinks. These are free services:
www.dbusinessnews.com
www.prlog.org
www.pressreleasepoint.com
www.sbinformer.com
www.bizsugar.com
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Rev Up Your Small Business and Nonprofit Revenue with E-marketing

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Are you wondering which e-marketing tools will work best for your organization? Nonprofit leaders & entrepreneurs can tailor online marketing to their specific needs with tips from Ventureneer.

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Rev Up Your Small Business and Nonprofit Revenue with E-marketing

  1. 1.
  2. 2. Rev Up Your Nonprofit, Small Business Revenue With E-marketing<br />
  3. 3. Agenda<br /><ul><li>The basics on how to chose a medium
  4. 4. Email: an oldie, but a goody
  5. 5. Search
  6. 6. Social media: can we talk?
  7. 7. The big picture
  8. 8. Start with the basics
  9. 9. Online surveys
  10. 10. Measure, tweak and try again</li></li></ul><li>The Marketing Landscape Is Changing<br />
  11. 11. Don’t Surrender: Choosing a Medium Hasn’t Changed<br />What do you hope to achieve?<br />Whom do you want to reach?<br />Where can you reach them?<br />How much can you spend?<br />
  12. 12. Email: An Oldie, But a Goody<br />
  13. 13. Poll<br />Do you follow email best practices?<br />Do list maintenance (if you subscribe to a service, chances are they do it for you)<br />Have a call to action or solve a problem in the subject line<br />Have subscribers opt in<br />Segment and test<br />Short subject line<br />Use your from line<br />
  14. 14. Why Email?<br /><ul><li>Effective
  15. 15. Broad reach
  16. 16. Targeted
  17. 17. Permission based
  18. 18. Data on its effectiveness
  19. 19. Affordable
  20. 20. Quick and easy</li></li></ul><li>Email Marketing Tips<br />Build your own list by offering free things<br />Focus on your headline<br />Keep your list clean<br />Segment and test<br />by ilamont.com<br />
  21. 21. E-newsletter Case Study: Scotts Miracle-Gro Company <br />
  22. 22. Questions<br />
  23. 23. Search<br />
  24. 24. Poll<br />Do you optimize your website content for the search engines?<br />Yes <br />No<br />
  25. 25. Fish Where the Fish Are<br />The big 3 reach 85% of Internet users:<br /><ul><li>Google 63%
  26. 26. Yahoo 19%
  27. 27. MSN/Bing 13%(Source: comscore)</li></ul>75% of traffic is from organic not paid links<br />Paid 25%<br />Organic 75%<br />Source: MarketingSherpa & Enquiro Research<br />
  28. 28. Search Engine Optimization: Tips<br />Use words prospects would use to search for you<br />Ensure Web pages are accessible to search engines <br />Incoming links, especially from heavily trafficked sites <br />Fresh content that’s not duplicative<br />Use target keyword 4 Xs on a page with 500 words<br />Add media: images, podcast, video, pdf/word docs<br />
  29. 29. Search Engine Optimization Tips<br />Not enough to be high on search engine to page, people must click through to your page. Write meta descriptions that entice people<br />Use different pages to target different keywords<br />Think upward and to the left<br />Use keywords in title, subheading, links , bolded words and image, video alt text<br />
  30. 30. Meta Data: Tips<br />Title tag: 90 character tops, 65 with keywords on the left <br />Focus on 1-2 keyword phrases per page<br />Meta description: 150 characters. Used to describe the site in search results. NOT used for rankings. Helps with click through<br />
  31. 31. Search Has Gotten More Complicated<br />
  32. 32. Do It Yourself Online PR<br /><ul><li>64% of journalists report that they use either Google or Yahoo! online news services to follow the news.
  33. 33. PRweb, a paid service that gets picked up by the online news services
  34. 34. News releases helps with backlinks. These are free services:
  35. 35. www.dbusinessnews.com
  36. 36. www.prlog.org
  37. 37. www.pressreleasepoint.com
  38. 38. www.sbinformer.com
  39. 39. www.bizsugar.com
  40. 40. www.csrwire.com</li></ul>Source: EKgroupInternational/Bulldog Reporter Study September 2008.<br />
  41. 41. Questions<br />
  42. 42. Social Media: Can We Talk?<br />
  43. 43. Social Media Landscape<br /><ul><li>Spread the word
  44. 44. Enhance creditability
  45. 45. Create a community
  46. 46. Build connections
  47. 47. Advertise</li></li></ul><li>How Does Use of Social Media Between Small Businesses and Nonprofits<br />
  48. 48. Questions to Ask Yourself Before Moving Forward<br />Is your target market using social media <br />Which ones?<br />Who will be doing your social media tasks?<br />How much time do you have to devote to social media?<br />Can you eliminate anything to make room for doing social media?<br />Can you stand the heat, if you get unfavorable comments?<br />Can you tolerate failure, if things don’t go as planned?<br />
  49. 49. Before You Leap, Listen<br />Who’s talking?<br />What’s being said?<br />How is it being said (tone)?<br />Are there patterns in what’s being said?<br />
  50. 50. Why Blog?<br />Quick and easy<br />Inexpensive<br />Search engines love blogs<br />Establish credibility<br />Manage reputation<br />Appear accessible <br />Builds awareness<br />Differentiates you<br />Exploits a niche<br />Builds a community<br />
  51. 51. Blogging Tips<br />Post 1 to 3 times a week<br />Original articles <br />Tips<br />Comment on news and other blogs<br />Encourage contributions by asking questions<br />Be unique: Let your personality and company values show<br />Write content that people will reference<br />Be patient<br />
  52. 52. Why Twitter?<br />190 million users <br />Tweeting 65 million times a day<br />Generates traffic and leads<br />Gets you in front of high profile people<br />Establishes you as thought leader<br />Engages your market<br />Improves search engines rankings<br />Market research<br />Get answers to questions<br />Reputation management<br />
  53. 53. Why Facebook<br />500 million+ users<br />Build brand<br />Engage customers<br />Drive traffic to your site<br />Lead generation<br />Increase customer loyalty<br />Viral effect<br />Advertise to niches<br />
  54. 54. Why LinkedIn?<br />70 million users <br />Business tool<br />Increase your visibility<br />Use for prospecting<br />Establish creditability <br />Conduct competitive intelligence<br />Improve search engine results<br />Get recommendations<br />Check people out before you meet them<br />
  55. 55. Why YouTube or Other Video Service?<br />Exceeds 2 billion views per day<br />Demonstrate your product<br />Multi sensory<br />Emotional<br />Reinforce your message in a different format<br />Improve search engine ranking<br />Viral effect<br />
  56. 56. What Are You Afraid Of? use the chat<br />
  57. 57. Hungry for More Feedback<br />Determine purpose of survey<br />Determine your sample<br />Determine sample size<br />Identify sponsor or not?<br />Write a questionnaire that gets answered<br />Organize the questionnaire<br />Increase response rates<br />
  58. 58. Questions<br />
  59. 59. Measure<br />Reach<br />Visits, page views<br />Connections, Followers, Friends<br />Review, comments<br />Inbound links<br />Engagement and Influence<br />Bounces<br />Click throughs<br />Number and quality of comments<br />Retweets<br />Sentiment<br />Action and Insight<br />Leads<br />Customer satisfaction level<br />
  60. 60. Measurement Guidelines<br />Focus on measuring what matters<br />Focus on what can be counted in a practical and affordable manner<br />
  61. 61. Questions<br />
  62. 62. Resources<br />Social Media for Your Nonprofit: Take Chargehttp://ventureneer.com/sites/default/files/ebooks/ventureneer-socialmedia-nonprofits-take-charge.pdf<br />E-mail Marketing Best Practiceshttp://www.clickz.com/type/column/category/email-strategy/email-marketing-best-practices<br />SEO Best Practices: 20 Questions http://www.clickz.com/clickz/column/1699948/seo-best-practices-questions<br />LinkedIn<br />LinkedIn for Nonprofit Organizations<br />Small Business Owners, Freelancers, Consultants: Keep Your Project Pipeline Full Using LinkedIn<br />The Twitter Guidebookhttp://mashable.com/guidebook/twitter/<br />Facebook<br />http://mashable.com/guidebook/facebook/<br />http://ventureneer.com/webclass/will-facebook-replace-google-adwords<br />Surveys Are a Great Marketing Tool: Ten Tips for Doing It Yourselfhttp://ventureneer.com/vblog/surveys-are-great-marketing-tool-ten-tips-doing-it-yourself<br />The 10 Social Media Metrics Your Company Should Monitorhttp://www.socialtimes.com/2010/02/social-media-metrics/<br />

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