Using Conversion Rate Optimisation and Viral Mechanics - Marcus Taylor

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Marcus Taylor's lightening talk from BrightonSEO about how conversion rate optimisation, viral mechanics, and unconventional business practice increased the conversion rate of a campaign by 450% from 2.3% to 10-11%.

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  • This time last year while living over in Melbourne I spent 4 months creating a 100 hour epic deal for musicians, which was essentially like a Groupon Deal where offered..
  • £1000 worth of recording time, music promotion, distribution etc. for £47 for 100 hours only. Now I want to share some of the lessons learnt and experiences I had around viral mechanics and conversion rate optimisation with this campaign, because when we launched we had…
  • A conversion rate of just below 2.5%. But after lots of tweaking and improving how the product was communicated we got it to
  • Between 10 and 11%.
  • So what made the difference? How did we get over 4x as many customers using conversion rate optimisation?
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