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Leveraging Brands & Celebrities to Promote Your Content

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Leveraging Brands & Celebrities to Promote Your Content

  1. 1. Leveraging The Audience of Brands & Celebrities to Promote ContentMarcus TaylorDirector of Venture Harbour
  2. 2. A bit of context… (+ some embarrassing photos)
  3. 3. Being an Artist Taught Me The ValueOf Leveraging Other People’s Audiences.
  4. 4. My first successful blog post Retweeted by 20+ EMI Twitter accounts
  5. 5. This taught me…If you say something nice about a brand on Twitter, they’ll probably RT you. (Brands invest a lot of time & money in PR – if you give it to them for free…)
  6. 6. This taught me…If you say something nice about a brand incomparison to their competitors (in a non-aggressive way) they’re even more likely to RT you (at least).
  7. 7. This taught me…If you say something nice about a brand incomparison to their competitors (in a non-aggressive way), using hard & indisputabledata to back up your point, you’re basicallyguaranteed that they’ll share your content.
  8. 8. Since 2009 I’ve used this tactic time & time again in various niches.
  9. 9. In Fact… This doesn’t just work with brands. If youcreate content that supports a person’s (ora group’s) opinion about something, they’re likely to use it like propaganda.
  10. 10. The Result…
  11. 11. If you want to leverage a big brand / celebrity to share your content…Create something that makes them lookgood – or proves something they believe in correct.
  12. 12. THANK YOUMarcus@ventureharbour.com @MarcusATaylor

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