Slides from the Leadformly webinar

1. The webinar will be starting shortly
Forgot to print the workbook?
Go to: leadformly.com/workbook

2. How to acquire 300% more leads
without increasing your traffic
Welcome to the webinar
Presented by Marcus Taylor

3. Marcus Taylor
I’ve shared insights at:
Presenter:
I’ve helped hundreds of leading brands make more money online
Founder / CEO of Leadformly & Venture Harbour

4. In this webinar I’ll be sharing…
How to convert traffic into leads better than
99% of marketers

5. In this webinar I’ll be sharing…
Research, data, and results
from lead generation experiments

6. Today’s agenda
Why lead generation is broken (and how to fix it)
4 principles to upgrade your lead capture forms
Special offer + Q&A
1 hour
How to capture 3X more leads in the next 30 days

7. Why lead generation is broken
(and how to fix it)

8. CEO, C corpIntern, B corpCTO, A corp
Imagine three people come up to you at an event

9. Before I see if I can
help you, please tell me your
name, email, phone, title,
company name, website,
employee count, and why you’re
speaking to me.

10. Oh, and I need to confirm
you’re a human.

11. (24 hours of awkward silence)

12. Wait! Where did everybody go?!

13. It seems silly, yet this is what we do online

14. Because it’s how it’s always been done
IBM’s form in 1997 IBM’s form in 2017

15. It’s no surprise why 99% of people leave
websites without enquiring

16. The solution? Make your website do what you
would in the real world

17. How?
Instead of a ‘one-size fits all’ form, use an interactive form
that mimics a solution-focused conversation.

18. By helping your visitors solve their problem,
you’re more likely to capture them as a lead.

19. We’ve tested this simple strategy across
100s of websites and industries (B2B & B2C)
+212% leads
+446% leads +89% sales & +58% AOV

20. Interactive forms are replacing
‘one-size fits all’ contact forms

21. 4 principles to upgrade your lead
capture forms

22. There are four ingredients separating
mediocre forms from great forms:
Interactiveness, Intelligence, Intuitiveness, Incentives

23. 1. Interactiveness
“I love filling out forms” - said no one, ever.

24. Which would you rather use?
A B

25. Multi-step forms are more interactive:
Typically convert 2-3X better than generic forms
A B

26. 214% more leads by asking the same questions
over two steps instead of on one step
https://klientboost.com/cro/multi-step-landing-pages/

27. Why do multi-step forms convert better?
• Less psychological friction
• Less overwhelming first impression
• Sunk cost fallacy

28. Interactive questions make forms feel less like forms

29. 2. Intelligence
Like a great sales person, your form should
adapt to the person filling it out

30. Your visitors are not all the same, so
why treat them as if they are?

31. Use logic to ask different questions to
people based on their upstream answers

32. Send people to different ‘thank-you pages’

33. Hyper-targeted follow-up emails: 44% response rates!

34. Use technology to set better default answers

35. 3. Intuitiveness
“Don’t make me think” - Steve Krug

36. Expedia discovered one unintuitive question in their form
was costing them $12 million per year
Source; http://www.zdnet.com/article/expedia-on-how-one-extra-data-field-can-cost-12m/

38. Identify why people abandon your form
Free tool:

39. Free tool:

40. #leadformlytips

41. By segmenting leads with our form we boosted sales 89%
& average order value by 58%

43. 4. Incentives
Help people solve their problem

44. Would you rather a free proposal,
or to ‘send enquiry’?
A B

45. A proposal is more tangible,
valuable and personalised.
A
(8.1% conversion rate)
B
(0.96% conversion rate)

47. Incentives determine motivation
If you gave everyone a Ferrari for filling out your form,
you’d have a 100% conversion rate.
The motivation driving someone to use your form
is among the most important factors influencing your form’s conversion rate.

48. If you want to capture 300% more leads,
your forms must be:
Interactive, Intelligent, Intuitive, Incentivised

49. How to capture 3X more leads for
your company in the next 30 days

50. What would it mean for your company to 3X your leads in the next month?

52. If your site already receives traffic, upgrading
your lead capture forms could achieve this
+212% leads
+446% leads +89% sales & +58% AOV

53. The manual / old way
1) Write a brief 2) Design it 3) Code it 4) Deploy live 5) Integrations &
tracking

54. The manual / old way
1) Write a brief 2) Design it 3) Code it 4) Deploy live 5) Integrations &
tracking
$2-3 months 2.5-10k

55. High-converting lead capture forms for marketers

56. Construction Finance Agencies Education OtherSoftware
100s of organisations use Leadformly
to capture more leads

59. High-converting lead capture forms for marketers

60. High-converting lead capture forms for marketers

61. High-converting lead capture forms for marketers

62. High-converting lead capture forms for marketers
600+ third-party integrations

63. “Let’s face it – web forms are boring and lack intelligence.
Leadformly changes all of that by enabling an interactive
experience that doesn’t feel at all like you’re filling out a
form, whilst giving you hard data on the back-end to
optimise the experience for your customers. It’s a gem!”
- Alex Minchin, Managing Director of Zest Digital

64. We’ve put together a special offer exclusive
to webinar attendees

65. If you want to start capturing more leads with
Leadformly today, you’ll get…

66. Our concierge service
(Limited to the first 10 people to get started)
A 30-min Skype consultation
with one of our experts who
will help you plan your form.
Free professional design
support to improve the look
& feel of your form
An account manager who
will work with you to optimise
your form’s performance.

67. 7-day training program
Video walkthroughs, planning guides, and form experiment insights

68. Conversion uplift guarantee
In addition to our standard 30-day risk-free guarantee

69. Create unlimited forms
Use on multiple websites
Up to 10k monthly leads
600+ integrations via Zapier
Mobile-optimised forms
When you get started today

70. “I attended a Leadformly webinar to learn how to increase my lead
conversions. Not only did the company share expert knowledge, they
offered a personalised one-on-one consultation.
The way they address my questions is remarkable. Hands down, one
of the best online marketing apps available today. Their entire
operation is a positive experience; from their user-friendly interface to
the professionalism and timely support, it's as if we've hired our own
lead generation expert to the team. We love Leadformly!”
- Desiré Einarsen, Asst. Director of Integrated Marketing,
OEO Energy Solutions

71. Let’s recap
If you get started with Leadformly today, you’ll get:
To apply all of the strategies discussed on this webinar to increase your leads
Our concierge service (Skype consultation, free design support & an account manager)
30-day money-back guarantee
Conversion uplift guarantee
For $99/month (paid quarterly)

72. Thank you :)
Get your FREE whitepaper:
leadformly.com/anatomywhitepaper
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Image credits: Hickey Fry, Ken Teegardin