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10x Marketing Automation Hacks, Sequences & Workflows

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Learn how to drive 10X results from your email marketing and lead generation efforts with marketing automation. Marcus Taylor, founder of Venture Harbour, will reveal 10 of his top hacks and workflows for creating highly effective marketing automation sequences.

For more information visit: http://www.marketingautomationinsider.com

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10x Marketing Automation Hacks, Sequences & Workflows

  1. 1. 10x Marketing Automation Hacks & Workflows to Increase Your Sales  With Marcus Taylor, Founder of Venture Harbour Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com
  2. 2. 10x Marketing Automation Hacks & Workflows 1. 7x lead qualification 2. Stalker alerts 3. Progressive profiling 4. The eerily relevant blog 5. The no-brainer up-sell 6. Grading lead warmth on auto-pilot 7. Auto-gather feedback 8. The 10-15% open rate booster 9. Multi-channel marketing (done right) 10. Segment customers by activity / value
  3. 3. Marketing automation is one of the biggest competitive advantages available to you as a marketer.
  4. 4. It enables you to… Send limitless personalized messages to contacts, triggered by their actions and behaviour, in a way that is as good as (if not better) than a human doing it. Tool displayed: ActiveCampaign Appear In the right place With the right message At the right time.
  5. 5. Tool displayed: ActiveCampaign
  6. 6. You need the right tool for the job. www.marketingautomationinsider.com
  7. 7. 10x Marketing Automation Hacks & Workflows 1. 7x lead qualification 2. Stalker alerts 3. Progressive profiling 4. The eerily relevant blog 5. The no-brainer up-sell 6. Grading lead warmth on auto-pilot 7. Auto-gather feedback 8. The 10-15% open rate booster 9. Multi-channel marketing (done right) 10. Segment customers by activity / value
  8. 8. 7x lead qualification 
 (AKA “The fastest way to make your investment in marketing automation pay for itself”) #1
  9. 9. https://hbr.org/2011/03/the-short-life-of-online-sales-leads/ar/1
  10. 10. Tool displayed: ActiveCampaign Putting this insight into action:
  11. 11. #2 Stalker alerts
 (Detect when leads are on your site and automatically notify your sales team)
  12. 12. Tool displayed: ActiveCampaign
  13. 13. Tool displayed: ActiveCampaign
  14. 14. Tool displayed: ActiveCampaign “I was just thinking about you guys”
  15. 15. #3 Progressive profiling
 (Gather more qualifying information about your leads over time, using a sequence of lead magnets)
  16. 16. #4 The eerily relevant blog
 (Dynamically personalise your blog content to reflect what a lead is looking for)
  17. 17. By increasing content relevancy, you increase all that is good; engagement, shares, offer engagement.
  18. 18. #5 The no-brainer up-sell / cross-sell (Send beautifully-timed and ultra relevant up-sell and cross-sell offers to your existing customers)
  19. 19. IF Customer buys shampoo CROSS-SELL Conditioner 2 MONTHS LATER (They’ve probably ran out) 2 MONTHS LATER (They’ve probably ran out) 2 MONTHS LATER (They’ve probably ran out) UPSELL Shampoo + Conditioner UPSELL Different ‘flavour’ of shampoo + Conditioner
  20. 20. #6 Grading lead warmth on auto-pilot (Take lead scoring to the next level with automated rules)
  21. 21. Tool displayed: ActiveCampaign
  22. 22. Tool displayed: ActiveCampaign
  23. 23. Tool displayed: ActiveCampaign
  24. 24. #7 Auto-gather feedback (Automate net promoter score collection, survey responses, and customer reviews)
  25. 25. http://www.slideshare.net/mentionapp/mention-nps-process-reduce-churn-increase-customer-hapiness Mention.com reduced churn by half by automating Net Promoter Score (NPS) survey data
  26. 26. #8 The 10-15% open rate booster (Get a 10-15+% increase in open rate on every email you send)
  27. 27. Tool displayed: ActiveCampaign
  28. 28. #9 Multi-channel marketing (done right)
  29. 29. Tool displayed: ActiveCampaign
  30. 30. #10 Segment customers by activity / value
  31. 31. Email: Marcus@VentureHarbour.com Twitter: @MarcusATaylor Website: www.ventureharbour.com Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!

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