Thumbspeak MobileBeat 2010 Startup Competition Presentation

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Thumbspeak MobileBeat 2010 Startup Competition Presentation

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  2. ADVISORS Dean is a results oriented executive who has led multiple game-changing company's with products and services including online communities, web-based data collection (CEO of Greenfield Online - IPO 2004) , digital video (senior executive at Vivo Software when acquired by Real Networks), online marketing (President of Engage Software) and software-as-a-service (SaaS) (CEO of Vovici). He has been driving revenue growth and strong returns for investors for start-ups, turnarounds, pre-IPO businesses and public companies for over 25 years. His tenure as CEO and President of Greenfield Online/Ciao from 2001 to 2005 marked the establishment of the world's largest interrelationship of global online panels and consumer communities. He founded Thumbspeak LLC in 2009. Dean Wiltse, Founder and CEO Endre Horvath, CTO Endre was the technological wizard behind the Factor TG solutions. As the company’s Chief Technical Officer, he managed the design and development of the Factor TG platform and its underlying technology architectures. He also managed a global team of top developers and engineers. A 12-year veteran in software design and development, he has managed application development and system engineering for high-availability sites. As a Technical Manager for Cox Interactive Media, he designed and built scalable applications for use in a network environment for large websites with heavy traffic. He has designed and built high-availablity network infrastructure with nodes in different geographic locations to support international traffic with requests in the hundreds of millions per day. As a consultant and manager of technical projects, he has built complicated IT solutions. CONFIDENTIAL Roberto Guerrieri, Italian Dude Roberto has a proven career in marketing, innovation and entrepreneurship. In 1998, Roberto founded the company Incentive Logic and introduced the first eReward catalog service which became the #1 incentive solution for market research panels. As CMO, the company transitioned to become a leading SaaS incentive management tool and services company.  The company was named on the Inc. 5000 list twice and had seven consecutive years of revenue growth. Prior to Incentive Logic, he was world-wide product line marketing for the HP Pavilion brand and Apple Performa brand. In late 2008, Roberto received the Eller School of Management "Shaping the Future" award for his body of work. Currently, he is a board member of: Opportunity Through Entrepreneurship Foundation (OTEP), lead generation company iSearchDecor and social marketing company Shwaag.  Liz Harvey - Senior executive with 25+ years experience in the CPG industry, Proctor and Gamble, Dial Corporation and Isagenix. Currently a Principal at BrandFirst marketing consulting firm in Scottsdale, AZ. James Mendelsohn - Vice President of Corporate Strategy and Market Intelligence for Capital One Financial. He oversees both direct and cross-functional efforts to provide consumer, market, and competitive data to impact the Company’s business decision making.  He began his research career at Procter & Gamble.
  3. Market Research & Customer Loyalty Research <ul><li>In 2008, over $32B spent in global market & customer research </li></ul><ul><li>Favorable correlation between marketing $ spent and research $ spent </li></ul><ul><ul><li>Mobile marketing to grow at 27% CAGR - $391M to $1.3B by 2014 </li></ul></ul><ul><ul><li>82% of brands plan to boost mobile ad budgets by 30%+ over the next 12 months. </li></ul></ul><ul><li>Mobile is a faster, fresher and cheaper way to engage: </li></ul><ul><ul><li>Over $200M spent on movie and TV program testing </li></ul></ul><ul><ul><li>Over $50M spent on frequent traveler survey data collection </li></ul></ul><ul><ul><li>Hundreds of millions spent on surveying 13-24 year olds, B2B and IT professionals </li></ul></ul><ul><li>45M people currently use smartphones in the U.S. </li></ul><ul><ul><li>Penetration at 19% and growing </li></ul></ul>Sources: Annual ESOMAR Global Market Research Report, Comscore, InsightExpress CONFIDENTIAL L. Neville at Coca-Cola says, “mobile surveys provided data in real time, and allowed us to quickly make changes in our campaign.”
  4. Data Collection Problem <ul><li>Reaching 18-34 year olds and business professionals is difficult and expensive for: </li></ul><ul><ul><li>Marketing campaign and advertising effectiveness </li></ul></ul><ul><ul><li>Customer satisfaction and attitude </li></ul></ul><ul><ul><li>Brand comparison </li></ul></ul><ul><ul><li>Product & Concept Testing </li></ul></ul><ul><ul><li>Pre- and Post-Event Tests </li></ul></ul><ul><li>Survey response rates are declining across the industry...changes are needed! </li></ul><ul><li>Slow responses (1 week or more) from industry to set-up targeted sample. No self-service! </li></ul>CONFIDENTIAL Sources: SurveyUSA, July 2009 Plus, mobile developers are struggling to monetize their app, content and user base!
  5. Top 4 Benefits <ul><li>Convenience for person responding </li></ul><ul><li>Increase in responses </li></ul><ul><li>Reach more of the population </li></ul><ul><li>Closer to the “moment in truth” </li></ul>
  6. Demo Our App was submitted to Apple on June 4 th and was approved on June 14. It is available for download at NOW CONFIDENTIAL 54% of large companies said the next great potential is delivering surveys via applets or apps. 67% of large companies said mobile research is increasingly or just as viable than any other research vehicle.

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