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POIdo MobileBeat 2010 Startup Competition Presentation


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POIdo MobileBeat 2010 Startup Competition Presentation

  1. 1. MobileBeat 2010 Startup competition Nick Mikhailovsky, CEO, POIdo E-mail: Skype, twitter: nickm197 +7 (495) 649-8936 (o.) +7 (495) 790-5815 ( m. ) + 1 (914) 305 0489 (m.) Location-Based Advertising Platform
  2. 2. POIdo [poi`du] – Location Based advertising platform <ul><li>Advertisers compete for ad lots, since a user sees only the most efficient ads on a given field. </li></ul><ul><li>Provides ads targeted to users’ precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites. </li></ul>
  3. 3. Global market opportunity 2013-2014 ~30 B$ advertising from US local businesses (BIA/Kelsey ) $6B annual adspend on mobile (Juniper) $1-4B Location-based loyalty (Foursquare etc.) $2-4B Location-based advertising Businesses with strictly local market , e.g., beauty salons, car wash, fast food, etc. cannot benefit from current measurable advertising . $12.7B mobile LBS market (Juniper) $13.3B LBS market (ABI Research)
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  8. 8. Timeline so far <ul><li>Sep 2009 – Seed investment from founders (US$100K) </li></ul><ul><li>Mar 16, 2010 – Russian launch </li></ul><ul><li>Mar 29, 2010 – First ads served in mobile apps </li></ul><ul><li>Apr 22, 2010 – Won StartupPoint on Russian Internet Forum due to Arkady Volozh’s (Yandex CEO) judgement </li></ul><ul><li>June 2010 CTR ~3% on mobile apps (cp. 2.36% of latest NAVTEQ case) </li></ul><ul><li>June 2010 tested the system and decided to use with Карты @Mail.Ru (4-6 M ad impressions/day, 6 M uniques/month) </li></ul><ul><li>July 9th, 2010 – new version launched, including Pay-per-view Ads and Coupons </li></ul>
  9. 9. The team … and 10 more team members in software, design, marketing, testing and support
  10. 10. Looking for <ul><li>Partners (LBS) </li></ul><ul><li>Agencies with reach of local business </li></ul><ul><li>Advisors/investors to help penetrate US market </li></ul><ul><li>Series A investment round: </li></ul><ul><ul><li>Build up sales force </li></ul></ul><ul><ul><li>Ramp up development </li></ul></ul><ul><ul><li>Execute GTM strategy for global markets </li></ul></ul>