BUSINESS PLANS FOR A NEW ERP IN THE MARKET

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ERP SALES PRESENTATION

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BUSINESS PLANS FOR A NEW ERP IN THE MARKET

  1. 1. WELCOME<br /> ALWAYS WEAR A SMILE,BUILD YOUR BUSINESS<br />
  2. 2. BUSINESS PLANS<br />For XXX’s Medical Practice Management Software<br />By Venkatesh Natrajan<br />B.E.,M.B.A<br />For XXXbiz-Chennai<br />
  3. 3. &quot;In preparing for battle I have always found that plans are useless, but planning is indispensable.&quot;<br /> -Dwight Eisenhower<br />“Those who fail to plan, plan to fail.”<br /> -George Hewell<br />BUSINESS PLANNING<br />
  4. 4. A strong believer in optimism with added academic qualifications.<br />Hold a Masters Degree in Information technology.<br />Has more than 4 years of experience in Sales and Marketing.<br />An aggressive individual working on continuously to achieve big in life<br />Dedicated Team player.<br />ABOUT THE PRESENTER<br />
  5. 5. To launch PMS software of XXX successfully in India(to start with Chennai)<br />Penetration into the market<br />Revenue Model<br />Future Plans<br />EXECUTIVE SUMMARY<br />
  6. 6. COMPANY OVERVIEW<br /><ul><li>XXX currently provides services to customers spread across the globe and shares leadership position in the HealthCare Domain, in the Australasia Region.The company and subsequently the team in India (Chennai operations) supports the client companies in several countries in terms of product support for the customers spread across different geographies as well as migrating the existing product to .NET platform.</li></li></ul><li>Their Onsite - Offshore model enables customers to coordinate with an onsite XXX team, while at the same time enjoying the benefits of increased resource and risk mitigation which are project driven with predictable costs,Relevantskills and expertise of management team.<br />
  7. 7. ABOUT THE PARENT COMPANY-XXX<br />The largest provider of technology solutions in New Zealand primary healthcare, and the second largest in Australia. Our products are also widely used in several countries including Ireland, India, Singapore, Brunei, United States and Pacific Islands. Our research and development team is passionate in their pursuit of innovative functionality and employ the latest technology to constantly enhance the quality of patient care.<br />
  8. 8. BUSINESS SCOPES FOR XXX’S PMS IN INDIAN MARKET ENVIRONMENT<br />
  9. 9. MARKET STRUCTURE<br />The rate of growth of the health care industry in India is moving ahead neck to neck with the pharmaceutical industry and the software industry of the country. Much has been said and done in the health care sector for bringing about improvement. Till date, approximately 12% of the scope offered by the health care industry in India has been tapped. <br />
  10. 10. The health care industry in India is reckoned to be the engine of the economy in the years to come. Health care industry in India is worth $17 billion and is anticipated to grow by 13% every year. The health care sector encompasses health care instruments, health care in the retail market, hospitals enrolled to the hospital networks etc.<br />
  11. 11. HEALTH CARE INSTITUTIONS IN INDIA<br />Before 10 years, India had about <br />22,400 primary health centers<br /> 11,200 hospitals<br /> and 27,400 clinics.<br />Calculating fifty percent growth will have double the size of the market size in present.<br />
  12. 12. HEALTH CARE INSTITUTIONS IN CHENNAI<br />Hospitals-866<br />Polyclinics-1300<br />Small time clinics-800<br />(apprx figures taken from various resources)<br />
  13. 13. COMPETITORS FOR XXX’S PMS IN INDIA<br />Saral Medi Soft(but not very successful in PMS)<br /> We could boast ourselves saying, we are successful pioneers for PMS in India<br />
  14. 14. OPPURTUNITIES<br />Practical details required to meet the plan.<br /><ul><li>The Indian Market(Chennai) can be explored well with our PMS which will delight our prospects by integrating special tools like CIMS.
  15. 15. Moving forward, Tamil Nadu and other Southern states of India can be explored.
  16. 16. Successful journey with PMS in India will also generate valued leads for HIS</li></li></ul><li>MARKETING AND SALES STRATEGY<br />Products/Services offered:<br />Practice Management software customized for Indian market.<br />Follow on Products:<br />Hospital Information System.<br />
  17. 17. Brand Strategy<br />XXX PMS should be branded in the Indian market following the foot steps of Med Tech(Head Quarters),this can be achieved by excellent delivery of product,support and Client management<br />MARKETING PLAN<br />
  18. 18. DISTRIBUTION STRATEGY<br />Only direct selling, no re-sellers at least for the first four years.<br />
  19. 19. PRICING STRATEGY FOR XXX’S PMS<br />Single user license at Rs.X followed by support fee of Rs.X/Month.<br />Renewal of license @ Rs.X for every year.<br />Rs.X to be added for every additional users.<br />Suggestions are welcome.<br />
  20. 20. PROMOTION<br />Begin with a soft launch of the product with the internal team.<br />Invite 100 professionals for the official launch of the product, to create awareness about the product.<br />Advertise in leading newspapers and send marketing mailers.<br />Create more awareness among public about PMS which will lead the Doctors to buy our product.<br />
  21. 21. PMS SALES<br />Generate 8 value leads/day(2/JR SALES EXEC).<br />40 value leads/week.<br />Convert 20 prospects/week(considering all constraints).<br />100 prospects/month.<br />
  22. 22. OPERATIONS<br />Practical Details required to meet the plan<br />Fool proof product.<br />Team Co-operation<br />Initial funding for launch of product and setting up a small sales team.<br />
  23. 23. TASK FORCE<br />Four Jr.Sales Specialists<br />Sales Co-ordinator/Tele caller<br />One Product Executive<br />One Sales head for the project<br />
  24. 24. STRATEGY<br />Chennai divided into four Sub Zones<br />1.Each zone will have a Junior Sales specialist, who will research and penetrate the market.<br />2.Product will be positioned to the right leads.<br />3.Sales head along with the Product Executive will close the deal.<br />
  25. 25. REACH THE SKY AND BEYOND<br />Focused planning, post sales implementation and effective support of the above will definitely make XXX’s PMS a successful tool for medical practitioners in India.<br />
  26. 26. STRENGTH OF SUPPORT<br />Backend technical support needs to be effective.<br />As soft target can be assigned to the support team to maintain a good rapport with the customers.<br />
  27. 27. REVENUE<br /> A Clear mandate from the management on the revenues will ensure:<br />1.Sales team is focused and synergized<br />2.Marketing budget is defined.<br />3.Forms a strong background for future growth plans.<br />
  28. 28. 1.I hope some of the points are definitely of value and finds space to be incorporated into this product sales.<br />2.Irrespective of the outcome of my presentation, I wish the XXX and XXX PMS Team Good luck.<br />**Kindly excuse if I have conveyed some figures/messages which are inappropriate to the subject as I&apos;m a beginner for the Health care domain.<br />THANK YOU<br />
  29. 29. SPECIAL THANKS TO<br />Google.<br />Wikipedia.<br />Mr.Suhail Ahmed(Medical representative with 17 years exp).<br />My Family.<br />External Consultants-KROWNOS.<br />
  30. 30. GOOD DAY<br />

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