Companies that put up their own career
websites are recruiting proactively,
thereby increasing their chances of
finding suitable employees. In an iLogos
survey for Fortune 500 companies, 83%
of respondents reported posting jobs
either to their career website or a job
opportunity section on their corporate
site, representing an increase of almost
11 percent from two years prior.
Career Website Objectives:
Before spending a lot of money and effort loading up your
website with attractive graphics and inviting verbiage, be
clear as to your primary objective.
Any recruiter who has ever used a recruitment source that
did not carefully target applicants with the required
credentials or skills.
What Applicants are Looking For:
Many job hunters report that they can learn a great deal
about a potential employer from its website.
According to Steve Pollock, president of WebFeet Inc., a
California recruitment technology provider, the best
websites provide helpful information about the company
and make it easy to apply for a job.
In particular, businesses need to focus on four areas:
content, navigation, branding, and functionality.
Research conducted by Pollock reveals that about half of
job hunters became more interested in working for a
company after visiting its website, while one in four lost
interest in a company based on their website.
Enhancing your company’s website to make it more
applicant-friendly is not difficult. Here are some factors to
Make job listings easily accessible.
Keep postings current.
Avoid slow-to-load images.
Don’t get carried with the latest bells and
Allow submission options (e.g., online applications, e-
mail, or fax).
Offer “cut and paste” capability so applicants can edit
an existing resume.
Provide detailed information about the history of your
organization, its products or services, the culture, and
benefits of working there.
Provide information about the geographic area,
including housing, taxes, schools, and recreational and
Enable applicants to register to receive updates about
Ensure that the contents of your job postings are in full
compliance with employment laws.
Provide a calendar of career-related events.
Getting Started with Career Websites:
Career websites are generally organized according
to job function, geographic location, or business
A statement as to the organization’s mission is
offered, as is generic information about the work
environment and benefits of working there.
A table of contents allows job seekers to browse
topics of interest, including specific job offerings.
The overall appearance and visual design of a
website creates an important first impression for
For example, too much text can cause readers
to glaze over, and huge graphics that slow
downloads to a crawl are likely to make viewers
Companies generally start with a bare-bones
online presence: a home page that provides
the company name; geographic locations;
phone, fax, and e-mail numbers; and basic
information about the company in terms of
its history, primary product areas, and who
Once established, maintaining a career website is crucial.
Job listings should be current. Few things prove more
irritating for applicants than sorting through old listings
and dated information.
Also, keep up-to-date with regard to new design elements,
including colours and backgrounds, and effects, such as flash
demos. And to keep from appearing complacent, give the site a
face-lift every six months or so.
Hypertext Markup Language:
As long as you have a computer connected to the Internet
and the software to manage a website, job seekers
browsing the Web can view whatever you post.
The actual documents are ordinary text and graphics converted
into a special programming language called Hypertext markup
Online Recruitment Guidelines:
Here are some additional guidelines to make your career
website a success:
1. Make searching for job openings easy.
2. Make the site navigable.
3. Be prepared to respond to applicants quickly.
4. Maintain an up-to-date employment opportunity
Screen out unqualified applicants.
Balance content with design.
Keep it organized.
Take advantage of all the information you can
learn about your Web Visitors.
Make your address easy to remember.
International Electronic Recruiting:
Websites offer a global presence as an increasing number of
companies are posting their job openings online in more than 100
countries. Not surprisingly, most of these sites are produced in
English. Since English is the most widely spoken language in this
world, this may seem advantageous. However, for most people,
English is a second language. They may be familiar with the basic
structure of the language and able to converse in or read it.
you can, however, develop one site in one language that
most people will be able to understand. This requires a focus on
how you speak and read the English language. Here are some
1. Avoid Jargon
2. Select proper word usage
3. Use proper grammar, punctuation, and spelling
4. Do not avoid Clichés
5. Be careful about how you use numbers
Electronic Web Sources:
This list of specific publications, services, or institutions is for
informational purposes only and is not be considered an
endorsement. That said, here are some electronic Web sources
and sites, viable as of the date of this publication.
Internet Address – Recruiting Online in INDIA:
Jobs Bazaar India
Indian Job Site