Social Media for B2B


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A simplistic presentation for beginners from a B2B perspective. Why is social media important, its tools and what to do to embrace it?

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Social Media for B2B

  1. 1. Social Media for B2B What? Why? How? A Simplistic Presentation
  2. 2. Social Media <ul><li>Social media are distinct from industrial media, such as newspapers, television, and film. </li></ul><ul><li>While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information </li></ul><ul><li>Social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit </li></ul>
  3. 3. <ul><li>Communication </li></ul><ul><li>Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine </li></ul><ul><li>Micro-blogging / Presence applications: Twitter, Plurk, Jaiku </li></ul><ul><li>Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg </li></ul><ul><li>Social network aggregation: NutshellMail, FriendFeed </li></ul><ul><li>Events: Upcoming, Eventful, </li></ul>Social Media Tools
  4. 4. More Tools <ul><li>Reviews and Opinions </li></ul><ul><li>Product Reviews:,, Yelp </li></ul><ul><li>Q&A: Yahoo! Answers, WikiAnswers </li></ul><ul><li>Collaboration </li></ul><ul><li>Wikis: Wikipedia, PBwiki, wetpaint </li></ul><ul><li>Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike </li></ul><ul><li>Social news: Digg, Mixx, Reddit, NowPublic </li></ul><ul><li>Opinion sites: epinions, Yelp </li></ul><ul><li>Multimedia </li></ul><ul><li>Photo sharing: Flickr, Zooomr, Photobucket, SmugMug </li></ul><ul><li>Video sharing: YouTube, Vimeo, sevenload </li></ul><ul><li>Livecasting:,, Stickam </li></ul><ul><li>Audio and Music Sharing: imeem, The Hype Machine,, ccMixter </li></ul>
  5. 5. Why is it important? <ul><li>The new generation is already using the Internet and Social Media as their primary source of communication and they are the future </li></ul><ul><li>The information explosion that is happening in this modern age is presented and archived on the internet and moderated by social media </li></ul><ul><ul><li>More importantly this information is updated periodically. </li></ul></ul><ul><li>Social Networks have the populations of the size of major nations and people and companies are spending more time on them </li></ul><ul><li>Mainstream news sources are tapping into social media for news and they are also first dispensing it to the same medium </li></ul><ul><li>Internet doesn’t have a turn around time and everything is moving towards real time. News is being reported and updated in real time through social media </li></ul>
  6. 6. Why is it Important? <ul><li>Because Social media gives every individual and entity a say! </li></ul><ul><li>News, Opinions, Content, Importance </li></ul><ul><ul><ul><li>are no longer controlled by a few people </li></ul></ul></ul><ul><ul><ul><li>are given by real life people available for comment and discussion </li></ul></ul></ul><ul><ul><ul><li>are spread on the power of word of mouth </li></ul></ul></ul><ul><li>Everybody is online and on Social Media sharing content and information and opinion </li></ul><ul><li>What is said about you or your brand is very important and has to be paid attention to just like image offline. </li></ul>
  7. 7. Social Media for Business <ul><li>PR </li></ul><ul><li>Customer Service </li></ul><ul><li>Loyalty Building </li></ul><ul><li>Collaboration </li></ul><ul><li>Networking </li></ul><ul><li>Thought-Leadership </li></ul><ul><li>Customer Acquisition </li></ul>Listen  Engage  Measure (audience, engagement, influence, loyalty, action)  Improvise
  8. 8. Social Media for B2B <ul><li>Participation </li></ul><ul><ul><li>Blogs: News, Developments, Projects </li></ul></ul><ul><ul><li>Microblogging : Supporting blogs, Interaction, Client and Competitor Tracking </li></ul></ul><ul><ul><li>Social Networking: Showcase presence, acquiring Manpower </li></ul></ul><ul><li>Creating Content </li></ul><ul><ul><li>Means to do traditional PR </li></ul></ul><ul><ul><li>Getting linked and increasing visibility </li></ul></ul><ul><li>Who are Customers?? People, they will eventually stumble upon what you are doing cos they too are moving on to social media like everybody else </li></ul><ul><li>Tracking other Companies, events, trends and keywords. Helps staff get more info to prospect </li></ul><ul><li>Not a lot of advertising, gives you the edge due to sheer presence </li></ul>
  9. 9. How do you get involved? <ul><li>Listening first, use your keywords. Track the happening stuff </li></ul><ul><li>Add metrics to your website and start a blog </li></ul><ul><ul><li>It will internally help the employees </li></ul></ul><ul><ul><li>Showcase our practices and policies to prospective clients </li></ul></ul><ul><ul><li>Sharing ideas and methods to address issues which will help others in Industry </li></ul></ul><ul><li>Starting with something with practical measurable platform like LinkedIn. </li></ul><ul><ul><li>Sale lead </li></ul></ul><ul><ul><li>Hiring </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><li>Availability on real time feeds like Twitter and Facebook </li></ul><ul><ul><li>To see what the customer is seeking </li></ul></ul><ul><ul><li>What the client is doing </li></ul></ul><ul><ul><li>How the industry is moving </li></ul></ul>
  10. 10. Also use Online Advertising <ul><li>Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. </li></ul><ul><li>Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising , online classified advertising, advertising networks and e-mail marketing, including e-mail spam. </li></ul>
  11. 11. The End By Vemana Madasu Sources: Wikipedia and some sites which propped up in first page of Google search with respective keywords.