Toby Green at Open Economics Workshop

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Toby Green at Open Economics Workshop

  1. 1. Or is he confusing publishing with posting?
  2. 2. If a tree grows in a forest, does anyonenotice? If a publication is posted on a website, will anyone pay attention?
  3. 3. Who’s interested in us? The audience who find your knowledge interesting and useful is always larger than the audience you know.
  4. 4. The audience we know . . . Research AssistantPolicymaker
  5. 5. . . . and the audience that finds our knowledge interesting and useful. Other 5% Public sector 26% Corporate 22% IGOs Media 3% 3% Civil Society 7% Academic 34%Source:Study on users of OECD.org (2009)
  6. 6. How audiences view us. Our share of user’s time online (reach). 0.01%Daily ReachSource: Alexa
  7. 7. How to win a larger share of a market?Source: Edible Geography http://www.ediblegeography.com/the-spatial-distribution-of-americans-in-relationship-to-starbucks/
  8. 8. Three clicks from anywhere on the webMeans putting signs out where onlineaudiences will find them
  9. 9. Starting with putting signs out onOECD.org 500,000 450,000 400,000 350,000 300,000 250,000 136,000 referrals/month (~33%) 200,000 150,000 100,000 50,000 0 from oecd.org total traffic
  10. 10. Where do academics find signs? Other 5% Public sector 26% Corporate 22% IGOs Media 3% 3% Civil Society 7% Academic 34%
  11. 11. Where do academics find signs? Special web search (e.g. Specialist bibliographic . . . and Scirus) 10% database 10% hope Google General web search (e.g. Google) 10% will Library systems 10% find it. Specialist portal (e.g. Repec) 6% Email alerts 14% Content aggregator (e.g. Proquest) 9% Post it . . . Community service (e.g. Publishers website Mendeley) 14% 6%Source: Gardner and Website managed by keyInger (2012): How readers Authors website authors in fielddiscover content in 5% 6%scholarly journals
  12. 12. Where do academics find signs? Special web search (e.g. Specialist bibliographic . . . and Scirus) 10% database 10% hope Google General web search (e.g. 10% will Google) Library systems 10% find it. Means missing out on 85% of Specialist portal (e.g. Repec) researcher’s 6% Email alerts 14% starting points. Content aggregator (e.g. Proquest) 9% Post it . . . Community service (e.g. Publishers website Mendeley) 14% 6%Source: Gardner and Authors departmental Website managed by keyInger (2012): How readers website authors in fielddiscover content in 5% 6%scholarly journals
  13. 13. Where do researchers find signs? Special web search (e.g. Specialist bibliographic Scirus) database 10% 10% 122,000 referrals/month from these General web search (e.g. Google) Library systemsPAC is 10% 10%currently placesputting outsignposts Specialist portal (e.g.here . . . Repec) 6% Email alerts 14% Content aggregator (e.g.. . . and Proquest) 9%negotiatinghere . . . . Community service (e.g. Publishers website Mendeley) 14% 6%Friom: Gardner and Inger Website managed by key(2012): How readers Authors website authors in fielddiscover content in 5% 6%scholarly journals
  14. 14. And to reach others . . .. . . we work with different ‘forests’ 360,000 readings/month from these forests
  15. 15. Search: the battle to be found(we’re not playing hide’n’seek) Finding one of many is easier
  16. 16. Making many out of oneOne manuscriptcomes in . . . Read editions for tablets and smartphones Many items are Multi-lingual summaries Print book published Individual Tables and Charts E- e-chapters book
  17. 17. And we turn one into many, many times a year of one Making many outOne manuscriptcomes in . . . Read editions for tablets and smartphones PAC prepares and actively Many items are disseminates 17,000 items a year Multi-lingual summaries Print published from 400 publications. and Charts book Individual Tables E- e-chapters book
  18. 18. Search: the battle to be found(we’re not playing hide’n’seek) Result: 157,000 ‘finds’ easier Finding one of many is a month from search engines (111% more than in 2011)
  19. 19. The audience we know (and others too)don’t always speak English . . . Czy możesz streścić te trzy lata badań w sześć punktów w PowerPoint? Which is why PAC translates and publishes summaries in 26 languages
  20. 20. If a tree grows in a forest, does anyone notice? Individual copies Google Books / e-Editions OECD Datasets OECD Free Preview OECD iLibrary / SourceOECD OECD StatLinks FORECAST 12,000 ActiveChartsDissemination (,000) 10,000 FREE OECD iLibrary 8,000 Read editions SourceOECD 6,000 Google Books E-books, 4,000 Online Bookshop StatLinks 2,000 - 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  21. 21. If a tree grows in a forest, does anyone notice? Individual copies Google Books / e-Editions OECD Datasets OECD Free Preview OECD iLibrary / SourceOECD OECD StatLinks FORECAST 12,000 ActiveCharts PAC added value means OECD publications do get noticedDissemination (,000) 10,000 FREE (and not just at Christmas) OECD iLibrary 8,000 Read editions SourceOECD 6,000 Google Books E-books, 4,000 Online Bookshop StatLinks 2,000 - 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  22. 22. What if PAC didn’t exist? Individual copies Google Books / e-Editions OECD Datasets OECD Free Preview OECD iLibrary / SourceOECD OECD StatLinks FORECAST 12,000 ActiveChartsDissemination (,000) 10,000 FREE OECD iLibrary 8,000 Read editions SourceOECD 6,000 Google Books E-books, 4,000 Online Bookshop StatLinks 2,000 - 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  23. 23. What if PAC didn’t exist? ? downloadsDissemination (,000) ~90,000 downloads working papers ~750,000 downloads PDF books =~1,000,000 total E-books, Online Bookshop 120,000 print books 92.5% less dissemination

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